General Secretary Xi Jinping pointed out in the report of the 20th National Congress of the Communist Party of China，Enhancing the spread and influence of bet365 sports civilization，Adhere to the stance of bet365 sports culture，Tell bet365 sports stories well、Spread the voice of China，Show credibility、Cute、Respectable image of China，Promote bet365 sports culture to the world。A new expression of China’s image，New requirements related to the inheritance and development of bet365 sports culture，It is also related to the new path of bet365 sports culture to the world。We need to fully understand the spirit of bet365 sports culture，In-depth research，Comprehensive explanation，Work hard for bet365 sports culture to better integrate into the world。Cultural communication of China’s image based on artistic expression，Has a profound and solid cultural logic。Overall，The artistic shaping of China’s image must be based on three major cultural logics。

Value logic。Chinese civilization is to conform to nature、Observe morality and value justice、True what you preach、A credible civilization that cultivates virtues and cultivates people。Pointed out in the "Opinions on Implementing the Inheritance and Development Project of Excellent Traditional Chinese Culture"，bet365 sports and the Chinese people are repairing Qi Zhiping、Respect time and keep position、Zhi Chang Da Bian、Open things and make things happen、In the process of making achievements，Cultivation and formation of the basic ideological concepts that the Chinese people continue to inherit and develop。The author thinks，Down to earth、Pragmatic thoughts，It is the production mode and value of bet365 sports。Taking agricultural production as the starting point，Supplemented by business、Handicraft、Nomadism, fishing and other production methods，Emphasis on agricultural work，Work hard，Down to earth，No pain, no gain，Focus on the facts，Exploring the rules。Tao follows nature、The idea of ​​unity between man and nature，It is the value of production relations of bet365 sports。Human production is essentially the reproduction of nature，The basic production relationship is the relationship between man and nature，Astronomical and geographical conditions determine the prosperity of agricultural production，Strong environmental and ecological awareness supports the healthy development of agricultural civilization，The method is natural，Follow nature，Enlightenment is natural，Advocating the unity of nature and humanity。Renovation and innovation、Thoughts that keep pace with the times，It is the productivity value of bet365 sports。Focus on experience accumulation and good at theoretical improvement，Emphasis on cultural inheritance while pursuing innovative development，Actively participate in social practice and have the courage to break old ideas，Pay attention to new factors of the times，Determined to open up new areas，Continuously create new productivity。

In the context of the new era，China’s excellent traditional cultural values ​​and revolutionary cultural values、Advanced socialist cultural values ​​together，Together constitute the core values ​​of socialism: prosperity and strength、Democracy、Civilization、Harmony，Freedom、Equality、Justice、Rule of law，Patriotic、Dedication、Integrity、Friendly。These values ​​have a basic clue，That is regardless of national ideals、Social Ideal，Still a personal ideal，Everything must be based on “credibility”，The country has credibility，Only the people will follow the country’s ideals；Society values ​​credit，Only individuals can maintain social morality；Personal integrity，Only bet365 sports has a reliable future。So，Credible image of China，Essentially a country、Society、The credit system jointly constructed by the personal trinity，Represents bet365 sports’s solemn commitment and responsibility to the world。

China’s simple and sincere and credible image，The value logic derived from bet365 sports，It is also in line with the common cognitive logic of mankind。

Ethical logic。bet365 sports regards land and blood as the basis of social relations，Constitute the ethical characteristics of Chinese civilization，Filial piety, brotherhood and friendship，Feelings of family and country，Chongren and Shouti，The noble monk，Rakuten Curiosity，Has a cute Chinese image。

Starting from blood，The formation of China’s ethical culture characterized by “family”，Benevolence、民本、Justice、家国、天下、Hehe、The formation of a series of concepts of Datong，All related to ethics。Basic ethics is the relationship between an individual and his or her family，Honor your parents，Respect brothers and friends，"Everything prospers when the family is in harmony"，The way of family relationship；Social ethics is the relationship between individuals and others，“I am old and I am old as a person，You are my own child and the child of others”，Praise yourself and others，Love the world together，Social harmony，The world is unified；National ethics is the relationship between individuals and the country，Family is the smallest country，The country is the biggest home，"Please be loyal to the filial son's door"，bet365 sports has formed an ethical structure of “family and country as one” in its daily life practice。Patriotic spirit has become the most fundamental political and ethical spirit，So，Form “cultivation，Qijia，Governing the country，Personal ideal of "equalizing the world"，Pursue civilized unity、Safeguard national interests，Become the life creed of every Chinese son and daughter。

Mencius said, "The foundation of the world lies in the state，The foundation of a country is at home，The foundation of family lies in the body”，The fundamental appearance of this so-called ethical China，As a world-famous country of etiquette，bet365 sports cute image is full of affinity，Will definitely win recognition and praise from the world。

Historical logic。Ancient China created the miracle of agricultural civilization in Eurasia，Long history，Bright and eye-catching，It is one of the four ancient civilizations。Major breakthroughs have been made in the Xia, Shang and Zhou Dating Project and the Chinese Civilization Origin Discovery Project，Researcher Chen Xingcan, Director of the Institute of Archeology, Chinese Academy of Social Sciences, believes，“There are multiple geographical units within the land of China，Different environments lead to different economic forms、Greed different cultures，The civilization process in different places has its own characteristics，Showing multiple origins、Colorful styles”。The ancient and young descendants of Yan and Huang，Exchange and integration in the vast land of China，Work hard，Unite and forge ahead，The formation of bet365 sports community，Tempered with pragmatism、Toughness、Optimism、Enterprising national character，Created a song that can be sung and weeped、Perseverance、The road to Chinese civilization with confidence and self-improvement。

bet365 sports civilization is full of vitality and a powerful force for sustainable development，Follow the wheel of history as it rolls forward，Becoming the only outstanding civilization in the history of human culture that has never been interrupted and continues to this day。“bet365 sports civilization in the process of formation and development，Always maintain an open and inclusive attitude，Actively absorb advanced cultural factors from other civilizations，Continuous innovation on this basis、Endless stretch。”Because we are open, we are ambitious，Because of tolerance, wisdom is broad，Civilized for a long time，Create Abundance，The respectable image has been in existence since ancient times，This is the historical logic of bet365 sports civilization，It is also a practical logic that has been tested by history。

Value-based、The logic of generation of ethical and historical images of China，Supporting the spread of China’s image based on artistic expression，Determines China’s image of being “simple”、Optimism、The inner character of “broad”。Trusted、Cute、Respectable image of China，It is a civilized image facing the international community，Is of great significance to building a community with a shared future for mankind。This world is a human being composed of diverse cultures。Countries formed by different cultures，Owning one earth together，Facing the ecology together、Energy、Global issues such as food and social development。Between different countries，Contact each other，Communicate with each other，Mutual learning among civilizations，Share the future responsibility of human destiny together。It is based on this premise，Beautiful artistic image of China，organically integrated with the profound bet365 sports wisdom，Can better shoulder the mission of a great power。

(The bet365 sports is an associate professor at the School of Liberal Arts, Guizhou Normal University)