Japan promulgated the "Traditional Crafts Revitalization Law" in 1973 (hereinafter referred to as the "Passing Law")，It aims to promote the development of the traditional process industry from the national level。After nearly half a century of effort，Policy guidance in the central and local governments、With funding support，Japanese traditional craft industry has realized product innovation，Successfully created some local brands，It also drives the development of other industries from point and ground。This article intends to briefly analyze the four development strategies of the traditional Japanese craft industry。

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The scarcity of the product is one of the core competitiveness of the enterprise，Facing International、Fierce competition in the domestic market，Japanese traditional craft industry has gained a place in the market by creating a unique product。Japan's "Takaoka Copper" has a long history，Local producers use tin、BOC、Bronze and other raw materials to manufacture daily necessities。To improve market share，Relevant enterprises have developed a curved tin -made tableware，Consumers can bending products according to their needs and preferences。This type of product is functional and convenient because of both functionality，As soon as it came out, it opened the market，Sales of 2017 up to 1.bet365 live casino games 3 billion yen。Relevant companies have also expanded the application of tin products to the field of medical machinery，It has become the leader in the industry by expanding the scope of product application and maintaining the uniqueness of the product。

Many traditional craft products in Japan have high quality，Traditional crafts produced in Kyoto region are pronouns for high -end products in Japan。Kyoto's "Ximan Weiki" is a traditional crafts of Japanese national treasure level，The past was mainly used for production kimi，In recent years, with the opportunity to wear the kimono, it has decreased，Sales of Ximan weaving fall into the downturn。In order to continue to inherit and develop Xizan weaving，The producer used the core process of Ximan weaver to develop and produce the interior decorative materials and wallpapers，Create a product with high -end texture，Master the market's right to speak again。

　Promote the development of the traditional process industry through innovation

In order to revitalize the traditional craft industry，Japan actively promotes traditional process products innovation，On the basis of inheriting the core technology，Focus on maintaining a balance between traditional craftsmanship and technological innovation。Its innovative activities are mainly carried out through the following three ways。

First，Traditional process technology。Innovation is the way of survival of contemporary enterprises，Traditional craft industry can be innovated by transforming traditional process technology。The brush production process produced by Kumano -cho, Hiroshima Prefecture Bet365 app download is exquisite，Live inheritance。But with the decrease in the number of people used by brushes，In recent years, its sales are not satisfactory。Local producers then change ideas，Use the brush production process to produce makeup pens and brushes。Now the makeup pen they produce is exported to Europe and the United States，Brush is deeply favored by Japanese cartoonists，Kumanocho has also successfully transformed through creative transformation of traditional craftsmanship。

Next，Fusion cutting -edge technology。In order to conform to the development trend of the digital era，The traditional craft industry begins to print 3D、laser cutting、The Internet of Things, etc. combine with traditional crafts，Product innovation。Some Japanese pottery studios use 3D printer printing model，Not only reduced production costs、reduced production time，It can also challenge unprecedented shapes。The lacquerware industry has also begun to use digital technology for three -dimensional painting creation。The combination of traditional craftsmanship and cutting -edge technology makes the product more technological、impact force，It also brings more vitality in the traditional craft industry。

Last，Strengthen industrial collaboration。Japanese traditional craft industry is good at cooperating with other industries，Inspiration，Development、Design a new product。"Edo Mu Mu Cingard" is a traditional craft product in Tokyo，With the changes in Japanese lifestyle，The demand for dolls is constantly declining。The craftsmen will bring dolls、West Optor Woven、Golden Bet365 lotto review Ze foil manufacturing process is integrated，Falliments made by apples，Novel forms，Handling praise。In Japan，Traditional crafts industry has industry organizations in the field，Ru Kyoto lacquerware cooperation union、Kyoto Metal Craft Cooperation Union, etc.。In addition，There is also a unified organization on the place，If the Kyoto Traditional Craft Agreement Council consisting of 30 groups in 22 fields。Acting Symposium regularly，Call practitioners in different fields to exchange experience，Through industrial cooperation and other forms，Promoting the development of the traditional process industry。

　Use the logo to promote products and place of origin

Japanese traditional craft manufacturers are mainly concentrated in rural areas，In order to increase the brand awareness，Producers mainly pass the specified logo、Featured logo and geographical indicators for publicity。

The Law，Traditional crafts identified by the "Passing Law" can be sold and promoted by the logo specified by the "Passing Law"。This logo is considered quality assurance，It can make the product have a certain advantage in sales。Apart from the sign specified in the "Passing Law"，You can also design the logo by yourself for publicity。In the case of the aforementioned Kumanocho case，In addition to promoting the brush of its production in addition to the unified logo、Cosmetics and brushes，Design a cute mascot with a brush as a model，Participate in traditional crafts promotion activities from all over Japan，Vividly promoted your own product。

Some traditional craftsmanship Bet365 app download in Japan is low -awareness，Publicity in the form of geographical signs can play a role in one stone and two birds，Both publicize the product，Raise the popularity of origin。If traditional crafts gather specific fans，Local government will also design special tourism projects in the origin of origin。"Mountain lacquerware" after becoming a best -selling product，Lacquer Water Origin, Ishikawa Prefecture, Ishikawa Prefecture, Ishikawa City, Ishikawa City, with hot products as a starting point，series of activities to plan hot springs and lacquerware culture，Promote the development of local economic and cultural development from point and face。

　　Create demand both to meet the needs

Under the background of the constant emergence of new consumption hotspots，Producers need to keep up with market development trends，Meeting consumers diversified、Personalized needs，and increase sales through creative demand。

For a while，Handmade production, especially carpenter, began to be popular among Japanese women，But the woodworking tools of women on the market are mainly lightweight、short、Cute is a selling point，Insufficient convenience and practicality。Japan's Niigata County Mayor Gangshi Sword Association aims at this business opportunity，Reference to women's wrist -related data、The height from the ground to the fulcrum when it is tapped，Repeated test of women's difficulty when using woodworking tools，Finally developed a woodworking tool suitable for women，and make it a best -selling product。

In addition to meeting the needs of consumers，bet365 live casino games Producers will also take the initiative to attack，Create needs。"Southern Iron" is a traditional crafts in Iwate Prefecture, Japan，Sand iron、Rock sand and other raw materials manufacture teapots、warm bottle, etc.。Most of the traditional southern ironware is black and brown，To open up overseas markets，Local producers have developed a color teapot，This kind of teapot is exported to the United States after opening the market in European black tea stores，I also entered the Chinese market。Establishing a brand and developing overseas markets has always been one of the development strategies of the Japanese traditional craft industry，Southern Iron Ware passes through unique、New product creation needs，Heel in the overseas market competition。

To sum up，Japanese traditional craft industry with technical advantages、Quality advantage Occupation market，Innovative products with a variety of technical means，Increase the popularity of products and origin with novel publicity strategies，To expand sales to meet and create consumer demand，Through the four -in -one development strategy，Successfully promoted the upgrade of the traditional process industry for replacement。Practice experience show，Creative conversion and innovative development，Not only can the traditional industry be reborn，can also drive local economic and cultural development。

(This article is the key topic of the Tianjin Academy of Social Sciences "Research on the Intangible Cultural Heritage of Japan" (20YZD-08) phased achievement)

Bet365 lotto review (Author Unit: Japan Institute of Tianjin Academy of Social Sciences)