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With the rapid development of information and media technology，Today's society is more and more dependent on multiple sensory channels and related experiences to construct discourse and obtain information，c. Jewitt called the "multi -mode steering" of information communication。With this steering，Non -language symbolic resource as the main intermediary of the national image construction is becoming more and more widely used，Studies related to the image of the national media have become increasingly diverse。Although this promotes the "multi -mode steering" of national image research to some extent，However, most of the current research is still based on case analysis，The theoretical level of review and thinking is still deepening。

　　Re -define the concept of national media image

Because the definition of national image is not consistent with the category，Therefore, you need to clarify the position of the national media image in the national image spectrum。Although the national image contains multiple categories，But according to the view of the sensor，They can be abstracted into three dimensions in essence: physical image，Corresponding objective and real; medium (virtual) image，The corresponding media symbol is true; cognitive image，Corresponding subjective truth。Magnote Fei also further proposed，There is a close relationship between these three levels，On the one hand，National physical image，That is the objective real situation of the country，Only relying on specific media can be obtained and spread; on the other hand,，Because the general public mainly accepts the reality constructed by the mass media，Media image played a bridge role between the physical image and the cognitive image。

Due to the close relationship between the image of the bet365 best casino games national media and the media，The definition of the academic community has also changed with the update of the media cognition。in the country，Xu Xiaoge first defined the image of the national media as "the image formed by a country in the international news flow or the image of a country's news and remarks in other countries"。This meaning has two limits for the media image: First, the image presented by news reports，Second, the source of news reports is the country or international media。Limited such limited worthy of questioning。First，According to the constructed approach，National image can actually be divided into three types: one，Self -plastic，that is, the country's image constructed by the domestic media;，His plastic，That is, the media of other countries constructs the image of the country;，Construction between subjects，That is, the national image jointly constructed by the media and the media of the other country。Later, Zhang Yuqiang defined it as "the information issued by a sovereign state in the system movement was output by the public after the public image was output by specific conditions"。With the further enrichment of the type of media and the continuous expansion of its dissemination radius，Advertising、Movie、TV and even the Internet have long become an intermediary for the construction of the national media image，It should also be included in the scope of the concept definition。Based on this，This article defines the image of the national media as the image and the image constructed and presented by the information issued by a country in the process of system movement under specific conditions。

　　Look at the characteristics of the national media image from a multi -modal discourse

From the perspective of multi -modal discourse，Non -language symbols and language symbols are all meaningful resources of discourse，Therefore, the image construction of the two has a certain amount of comparison and similarity。But，The meaning of the meaning of the non -language modulus bet365 Play online games is very different from the text logic than the text，Therefore, the national media image of them also shows considerable differences，It is mainly reflected in the following three aspects。

　　Symbols are highly contextuality and dynamic.The medium image of the multi -mode symbol character is equally constructed compared to the image of the text symbol.，But the former dynamic and contextuality is even more prominent。Conditionalism，The national image is not a physical entity from the discourse record，but as Chen Linlin said, "The cognitive model built in the minds of the audience after the game goes through the game"。The constructive role of language on the image is mainly reflected in the effects of the choice of language form on meaning，Then affect specific events、The image cognition of the character and the country in the hearts of the discourse audience。"The significance of the significance of a member of a certain culture is a necessary component in the process of the significance and exchange process，It does include language、The use of various signs and representatives and expressions of things "，Liu Dandan's view acknowledged that non -language symbols as an important position as a resource for image construction or representative resource。Zhao Xiufeng pointed out that the multi -mode medium symbol and text have similar constructivity compared to text，However, the meaning potential and symbolic logic of non -language modulus determine that its dynamic and contextuality is more prominent。Wang Xiaoping、Wang Jun mentioned that dynamic symbol logic from non -language modes such as images and sounds，Image imitation or reproduction of the occurrence process of specific scenes or specific events，The continuity characteristics of the sound can also be used as the significance potential of realizing the construction of the media image，These can enhance the dynamics of the construction and presentation process of multiple media image。The contextuality mainly depends on the multiple perceptions complained by the joint collaboration of multiple modal symbols。Performance symbolism believes，Cognition is the integration and interweaving of perception and action，Multi -media representation is a specific event or entity in a specific scenario，The construction objects of discourse implementation are very specific，There is a high simulation。In other words，Eventually in the media is the image that belongs to only a specific situation。

　　Performance imitation has a non -language modal narrative advantage.National multi -modal media image presentation method and the intuitionality of effects is the dissemination advantage of non -language modal discourse。Maggi Fei believes that "the construction of the discourse requires a certain symbol medium to generate"，The choice of discourse content is processed "What to say" question，The choice of discourse content is processed "What to say" question。The mass media is to realize the construction of the national media image through symbols，Therefore, choosing different symbols has a great impact on the medium image it constructed。The advantage of the text symbol lies in the standardization of the meaning、linear and abstract，But it is impossible。Relatively speaking，Images and other non -language modes of the object of the representative objects are higher.，Therefore, it can be used to simulate the specific objects in a perception of perception，Then there is a perception experience similar to the relevant objects on different sensory channels。The composition element of multi -mode discourse is richer and more diverse than text，Color、size、shape、Style and other different attributes correspond to multi -mode symbols with different perceptions, respectively，Therefore, the media image it constructs is more intuitive。Since not everyone has the opportunity to participate in the experience，Multi -mode symbols resort to sensory similarity to simulate reality，The medium image of its constructed communication medium with relatively intuitive communication medium has obvious narrative advantages。

　　Image construction is a symbolic significance.National multi -modal media image is not a mirror reflection of national object image，Symbolic image construction is a complex process，The ideology of the symbol manufacturer 渗。Reflecting theory thinks，The role of the media symbol is to record or reflect the object that exists in reality、Significance in the subject and event。According to the idea of ​​Liu Dandan，National media image is actually national politics、Economy、Cultural and other aspects determined，Essentially expression of its physical image。Although there is perception similarity between the image characterized by the multi -modal symbol and the object，But according to Zhu Yongming's point of view，Symbol representation "is the constructed material carrier and meaning object based on the feelings of the mind"，It is not completely equivalent with the object it means。Construction theory thinks，Significance expresses the media symbols that represent different concepts，instead of object objects。According to this idea，The symbolic and metaphorical national media image presented in the media discourse is just a national image at the "mimic" level。Therefore，Jiang Keyu thinks，It "derived from the national object image，but not the ‘mirror reflection’ “。Understand using symbolic form、Explanation and characterization Specific objects are usually deliberately depicted，or being simplified，But in essence, it is based on the emphasis on a certain perspective，The choice and enlightenment of specific subjective ideas and value judgment。In other words，The medium image constructed by multi -modal symbols except for the object of the object，It also penetrates the personal intention of the symbolic manufacturer。Construction theory further points out，Makers of the object of the image object and the symbol cannot determine the meaning of the discourse alone，The audience uses discourse as an intermediary to contact reality and constructive meaning，This process depends on the symbol representation system。Liu Dandan proposed that these symbols itself contains a lot of cultural preset information，The application and expression of this conventional coded meaning system will directly lead to the legalization of its internal ideology。Basic principles of symbols，According to Zhu Yongming's opinion，is "Represents one thing or symbolizes another"，Therefore，Symbolization representatives are not the objective entity itself，Instead, it is based on the specific significance and value based on a specific perspective。According to this view，The construction process of the image of the national media is a process of the production significance of ideological intermediary symbol codes，and the realization of symbolic significance requires the selection of suitable symbolic resources to achieve the interests of symbolic manufacturers。but，The impact of ideology on the use of the code is not infinite，Characteristics must be adjusted in the cultural tradition of a specific context、Shaping and Construction，Make it in line with the interests of symbolic manufacturers and compatible with a specific context。

With the iteration and update of modern media and information technology，The carrier of the national media image construction and communication is richer，In this context, the concept and category of the national media image are re -defined deeply theoretical and practical significance。Unique symbolic logic of multi -mode symbols gives them special significance potential，Not only can enhance the dynamic and contextuality of the construction of the image，And can resolve different sensory channels to imitate the perception experience similar to related objects，Realize more intuitive and vivid media image construction。other，Symbol is not only a medium for information Bet365 lotto review exchange，It is an important carrier for ideas and positions such as value and position。Therefore，How to make good use of non -language symbolic resource constructing and disseminated Chinese media image with a narrative advantage，Making "Chinese Voice" in the issue of international public opinion is also a problem that researchers should focus on ink。

　　(Author Unit: School of Foreign Languages ​​of Yangzhou University)