The question worth thinking about is,At present, there are few cities that attach importance to the relationship between language and landscape and urban vitality。Dested,Urban Language and Landscape is both a sign of urban soft power,It is also a means to form the corresponding soft power。You need to change the bland impression of daily language,Aware that the language landscape is not just the meaning of presenting the words itself,Instead of unique visual charm,The presentation of urban vitality directly。This is the useful idea of building a new era in the new era。
Language circulates in society,The language circulation method of the city includes both daily sessions between urban people,Also includes the spread of written text,It also includes a variety of language landscape written in urban space。As far as the relationship between language symbols and space,Urban symbols such as language and landscape are different from spoken words,Also different from written text,High dependence on neighboring urban space,Become a non -moving city language。It is also the language landscape symbols of these cities,Expressing the functions of different spaces in the city,Become its identity mark。Urban language is associated with urban space and functions,Get new features with language landscape。This is closely related to space、High "context sensitive" language expression method,It is the characteristic of urban expression。
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Open a city map,The object of its index is exactly these language landscapes。Read these landscape symbols,Imagine the function of adjacent space,People in the city have basically followed; they have reached the space involved in bet365 live casino games these language landscapes,I have the awareness of the orientation。Interpretation of language landscape,Entering the space involved,Participating in it,You can experience the vitality of the city's non -stop mobs。Speaking of language and landscape is a symbol of urban vitality,It is the argument from the perspective of language symbols and urban vitality.。but,The mapping effect of language landscape on urban vitality,Not only in the cities for cities, follow the picture,Provide it for it,More lies in the daily familiar language,With the ability of its text reading solution,Provide people with the city scene that can be readable,Help people actively build the meaning of cities。Urban people read language landscape,Only to understand the function of the space involved,From this to its own action, it is associated with it。Understanding the city needs to read,Need to read urban activities,Similarly,All functions provided by cities for cities require urban users to read。
Language and landscape not only express cities,and actively participate in the construction of urban functions。With the depth of globalization,Whether it is a language landscape producer,It is still its reader,All show a diverse trend,Urban language landscape enters super diverse state。The reason why it forms a super diverse urban language landscape,On the one hand, it is because symbol producers are becoming more and more diverse; on the other hand, it is because of a variety of symbols to present increasingly complex urban functions。Super diverse urban elements interaction,Multiple combination,Formed the vitality of the city,Express this vitality,Need a variety of language landscapes。Different cities have different styles,While maintaining super diversity,The language landscape characteristics of different cities have been formed。This indicates Bet365 lotto review that the vitality of the city needs to maintain its order with a specific city as a framework,Mix its route。
Enter the city,Language landscape is the mark of the map,The specific space of entering the city,Language landscapes have become entries that carry specific functional significance,Store name、Traffic logo、Poster、Advertising、Publicity slogans, etc.。These language symbols are written in various roads in the city,With high writing density,There are also low writing density。It presents in urban space,Demonstration、Combination with each other,Combination with each other、Synchronous weaving。From a functional perspective,Urban space becomes paper,Language landscape becomes entry,and the city of the city,It constitutes the chapter of the dictionary。Read the city from language landscape,Can't stay in the reading of text,You need to open the dictionary,Index keywords,Find the entry suitable for the interests of the reader。The content behind the text,Is the city function involved in language landscape,What supports it is the vitality of the city。Actually,Shopper、Tourists、office workers,Both language landscape,Entering the reading process of the city。
Language landscapes attached to various functional units attached to urban space,Finger to the restaurant、Bar、Store、Street、Park,Guiding people's activity route。This dictionary is public,It is also necessary for urban life。Through people's reading and understanding of related functional units,Language landscapes play a silent educational function。Dictionary is written,There are also readers,The purpose of the reader is the content of the decoding dictionary。Reading for Urban Dictionary,Is the need for life,It is also an inevitable education。At the same time,Is there anyone read the urban dictionary,Whether bet365 Play online games you get the required knowledge after reading,or,Do you feel convenient during the reading process,Find whether relevant information can be convenient,These are the symbols based on the dynamic order of urban vitality。
Balanced vitality and specifications
If a city does not have a variety of language landscapes,People lack paths when people participate and carry out urban activities,It is difficult to remember the various functions of the city with existing experience,Make a suitable action selection。Through scientific classification、Reasonably set urban language landscape,The urban function involved in its refers to is in an orderly labeling state,and obtain regular expression。From this,Urban people can regularly correspond to the pulse of the city in daily action。This is the ecological significance of city people and cities。
Static presentation of language landscape,In fact, symbols and people、The dynamic relationship between the symbol and the city。Due to static,can be classified and arranged; due to dynamics,can it reflect the vitality of the city。Static language landscape symbols are indexes for urban dynamic vitality。Urban Language and Landscape Not only many quantities,and text expressions、style design、Auxiliary technology, etc.,Show the complexity of the city's function behind the language landscape,and a variety of life choices of urban people who use this complexity。complexity is an important indicator of urban vitality。Public signs from urban commercial streets、Store name、Advertising words、Street name、Geographical name,Couplets posted in each store in celebration、Blessings,Then to various cultural logos on the street,You can see the vitality and diversity and richness of complex urban society。
Urban people are producers of urban diversity and richness,It is also the utilizer of Fengyu City。But in a limited urban space,Requires diversity、Bet365 app download Rich elements are in an orderly competition state,Make each other's vitality in line with the city's functional zone,It can be converged into energy that is beneficial to urban development。It is said that cities are an ecosystem formed by various cities' elements,means that urban vitality and orderly competition,Forms diversity、The rational city pattern under the premise of richness。This orderly ecological state,can it be of positive significance and value to urban people。Order and disorder,is inner,But often expressed through externalization,Language Landscape is an important form of it。Between urban vitality and specifications,How to find a reasonable balance point,One of its basis is the urban language symbol。Urban Language and Landscape is both a direct way to show the vitality of the city,It is also one of the basis for citizens to evaluate the city。
Read the city vitality through language landscape,Do not stay on indexes and classification of urban vitality,Copy for urban vitality to be rationally examined,It is by no means a dynamic city that must be actively evaluated by citizens。Study the characteristics of urban vitality through language landscape,Need to find the inherent connection of vitality and standardization,Guiding the development direction of urban vitality。
Optimize language ecology
Language landscape is not a shocking social event,But the practical connotation behind it is rich。As far as the whole city is concerned,Different streets with their geographical location、Historical background and differentiated life characteristics,Participate in the cycle of urban ecosystem,Participating vouchers to a large extent are language landscape。The ecological construction of a city is not static,Instead, it changes with the change of the city。Urban construction in the new era,Make new ideas and methods that need。
bet365 live casino games Language landscape has the effect of ecological balance in the city's space。Taking only commercial streets common in cities as examples,People can see,One situation is that the shop and the shop are both competitive and mutually dependent,to form complementive、Combination、Shared commercial street ecology。Different stores rely on different buildings,or rely on different location in comprehensive buildings,or Entertainment,or trending daily use; with different language landscape styles,On the font or majestic or beautiful,or giant or small,Different prices to consumers、Consumption and services at different grades。
Another situation is similar to the store type,Function is relatively concentrated,But to improve the distinction through the style of language landscape,To attract consumers。Most of these shops are optimized by optimizing store names,Update advertising method,Recommended new product services and other languages to launch business competition。Some of the shops adjust the style of language landscape fonts,Improving the attractiveness to consumers; some are space involved in the language landscape、The environment starts,Experience effect of improving the adjacent space of language landscape。can be seen,Different styles of language landscape refers to different social functions,Contribute to the commercial ecology of the city。This is what we call language and landscape reflect the vitality of the city。
but,The problem worth thinking about is,At present, there are few cities that attach importance to the relationship between language and landscape and urban vitality。Dested,Urban Language and Landscape is both a sign of urban soft power,It is also a means to form the corresponding soft power。You need to change the bland impression of daily language,Aware that the language landscape is not only the meaning of presenting the words itself,Instead of unique visual charm,The presentation of urban vitality directly。This is the useful idea of building a new era in the new era。
(This article is the Beijing Language University Program "Research on the Research on the Data of Chinese Education History of Chinese Language" (special funds for basic scientific research business fees for central universities) (20YJ090003) phased results)
(Author Unit: Department of Linguistics at Beijing Language University)
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