The question worth thinking about is,At present, few cities pay attention to the relationship between language landscape and bet365 code vitality。In fact,bet365 code language landscape is not only a symbol of bet365 code soft power,It is also a means to form corresponding soft power。Need to change the bland impression of everyday language,Recognize that the linguistic landscape is more than just the representation of the meaning of the words themselves,But with unique visual charm,Directly affects the presentation of bet365 code vitality。This is a useful idea for building a city in the new era。
Language circulates in society,The language circulation method in the city includes daily conversations among city residents,Also includes the dissemination of written texts,Also includes various linguistic landscapes written in bet365 code space。In terms of the relationship between language symbols and space,bet365 code symbols such as language landscape are different from spoken conversation,Also different from written text,bet365 code space highly dependent on adjacency,Becoming an immovable bet365 code language。It is also these bet365 code language landscape symbols,Expressing the functions of different spaces in the city,Become its identity mark。bet365 code language on the relationship between bet365 code space and function,Acquired new features as language landscape。This close connection with space、Highly "context-sensitive" language expression,It is the characteristic of bet365 code expression。
Cities can be read as dictionaries
Open a city map,It is these language landscapes that it indexes。Read these landscape symbols,Imagine the function of adjacent space,People have basic rules for their actions in the city;Arrived at the space referred to by these linguistic landscapes,Now you have a sense of direction。Interpretation from the language landscape,Enter the space it refers to,Activities to participate in,You can experience the non-stop vitality of the city。Speaking of language landscape as a symbol of bet365 code vitality,This argument is based on the internal and external relationship between language symbols and bet365 code vitality。But,The mapping effect of language landscape on bet365 code vitality,Not just for city people to learn from the pictures,Provide guide,It’s more about starting from the language that people know every day,Use its text reading ability,Provide people with interpretable city scenes,Helping people actively construct the meaning of the city。City people read the language landscape,In order to understand the function of the space referred to,This is related to one’s own actions。Understanding the city requires reading,Required reading to participate in city activities,Same,All functions provided by the city for city people need to be read by city users。
The linguistic landscape not only expresses the city,And actively participate in the construction of bet365 code functions。With the deepening of globalization,Either language landscape producer,Still the readers it is intended for,They are increasingly showing a trend of diversification,The bet365 code language landscape enters a state of super diversity。The reason for the formation of a super diverse bet365 code language landscape,On the one hand, it is because symbol producers are becoming more and more diverse;On the other hand, it is because a variety of symbols are needed to present increasingly complex bet365 code functions。Super diverse bet365 code element interactions,Multiple combinations,Forms the vitality of the city,To express this vitality,Need a variety of language landscapes。Different cities have different styles,While maintaining super diversity,Form the linguistic landscape characteristics of different cities。This shows that the vitality of a city needs to maintain its order within the framework of a specific city,Deploy its route。
Entering the city,Language landscape is the mark of the map,And enter the specific space of the city,Language landscape becomes an entry carrying specific functional meaning,Store name、Traffic sign、Poster、Advertising、Promotional slogans, etc. are listed。These language symbols are written on every road in the city,Some have high writing density,There are also ones with low writing density。It appears in bet365 code space,shown、Something to ask for,Mutual combination、Synchronized knitting。From a functional perspective,bet365 code space becomes paper,Language landscape becomes an entry,And the commercial streets in the city,constitutes the chapters of the dictionary。Interpreting the city from the language landscape,Can’t stop reading the text,You still need to open the dictionary,Index keywords,Find items suitable for readers' interests。The content behind the text,is the bet365 code function referred to by the language landscape,What supports it is the vitality of the city。Actually,Shopper、Visitor、Office workers,All through language landscape,Entered the reading process of the city。
The language landscape is attached to various functional units in bet365 code space,Point to the restaurant、Bar、Shop、street、Park,Guiding people’s activity routes。This dictionary is public,Also necessary for city life。Through people’s reading and understanding of related functional units,Language landscape plays a silent educational function。The dictionary has a writer,There are also readers,The purpose of the reader is to decode the contents of the dictionary。Reading for bet365 code Dictionary,It is the need of life,It is also inevitable for education。At the same time,Is anyone reading bet365 code Dictionary,Have you gained the necessary knowledge after reading,Or,Do you feel comfortable while reading,Is it convenient to find relevant information,These are the symbolic basis for measuring the vitality order of the city。
Balance bet365 code and discipline
If a city does not have a diverse language landscape,There is no way for people to participate in and carry out bet365 code activities,It is also difficult to remember the various functions of the city based on existing experience,Make appropriate action choices。By scientific classification、Properly set up bet365 code language landscape,The bet365 code function it refers to is in an orderly marked state,And obtain regular expressions。Therefore,City people can regularly respond to the pulse of the city in their daily actions。This is the ecological significance of bet365 code people getting along with each other。
Static presentation of language landscape,It actually shows symbols and people、The dynamic relationship between symbols and cities。Due to static,can be classified and arranged;Due to dynamics,Only in order to reflect the vitality of the city。Static language landscape symbols are indexes of the dynamic vitality of the city。bet365 code language landscapes are not only numerous,And textual expression、Style design、There are many kinds of assistive technologies,Shows the complexity of bet365 code functions behind the linguistic landscape,And the variety of life options available to urbanites who take advantage of this complexity。Complexity is an important indicator of bet365 code vitality。Public signage from a city commercial street、Store name、Advertising words、street name、Place name,Couplets posted in various stores during store celebrations、Blessings,Then to the various cultural signs on the street,We can all see the vitality, diversity and richness of complex bet365 code society。
bet365 code people are the producers of bet365 code diversity and richness,Also a user of affluent cities。But in a limited bet365 code space,Need diversity、Rich elements are in a state of orderly competition,Make each other’s vitality consistent with the city’s functional zoning,Can be gathered into energy beneficial to bet365 code development。It is said that a city is an ecological system composed of various bet365 code elements,It means orderly competition in bet365 code vitality,Formating diversity、Rationalized bet365 code pattern under the premise of richness。Such an orderly ecological state,Only in this way can it have positive meaning and value to bet365 code people。Ordered and disordered,is intrinsic,But it is often expressed through externalization,Language landscape is one of the important forms。Between bet365 code vitality and norms,How to find a reasonable balance,One of the basis is the externalized bet365 code language symbols。bet365 code language landscape is a direct way to highlight the vitality of the city,It is also one of the basis for citizens to evaluate the city。
Interpreting bet365 code vitality through language landscape,Don’t stop at indexing and classifying bet365 code vitality,The vitality of the city should be examined rationally,A vibrant city is by no means guaranteed to receive positive reviews from citizens。Studying the constituent characteristics of bet365 code vitality through linguistic landscape,Need to find the inner connection between vitality and norms,Guide the development direction of bet365 code vitality。
Optimizing bet365 code ecology
The linguistic landscape is not an earth-shattering social event,But the practical connotation hidden behind it is rich。In terms of the entire city,Different streets with their geographical locations、Historical background and differentiated life characteristics,Participating in the cycle of bet365 code ecosystem,The credentials of participation are largely the linguistic landscape。The ecological construction of a city is not static,It changes with the changes of the city。bet365 code construction in the new era,It is necessary to propose new ideas and methods based on the relationship between the vitality of bet365 code development and citizens’ reading styles。
Language landscape plays an ecological balancing role in bet365 code space。Just take the common commercial streets in the city as an example,People can see,One situation is that stores compete with and depend on each other,So as to form complementarity、Combined、Shared commercial street ecology。Different stores rely on different buildings,Or rely on different locations in a comprehensive building,Or tend to entertainment,Or tend to be used daily;Landscape styles in different languages,The font is either powerful or beautiful,Giant or small,State different prices to consumers、Different levels of consumption and services。
Another situation is that the store types are similar,Relatively concentrated functions,But improve distinction through the style of language landscape,To attract consumers。Most of these stores optimize their store names,Update advertising methods,Introduce new products and services and other language means to launch commercial competition。Some stores adjust the style of language landscape font,Improve attractiveness to consumers;Some are from the space referred to by the language landscape、Start with environment,Improve the experience effect of language landscape adjacent space。It can be seen,Different styles of language landscape refer to different social functions,Contributing to the city’s business ecology。This is what we call the microstate of language landscape reflecting bet365 code vitality。
But,The question worth thinking about is,At present, few cities pay attention to the relationship between language landscape and bet365 code vitality。In fact,bet365 code language landscape is not only a symbol of bet365 code soft power,It is also a means to form corresponding soft power。Need to change the bland impression of everyday language,Recognize that the linguistic landscape is not just about presenting the meaning of the words themselves,But with unique visual charm,Directly affects the presentation of bet365 code vitality。This is a useful idea for building a city in the new era。
(This article is a phased result of the Beijing bet365 code and Culture University college-level project “Research on Overseas Materials in the Ming and Qing Dynasties on the History of China’s Teaching Chinese as a Foreign bet365 code” (Special Funds for Fundamental Research Funds for Central Universities) (20YJ090003)
(Author’s affiliation: Department of Linguistics, Beijing bet365 code and Culture University)
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