Follow the specifications of media language
May 18, 2021 09:29 Source: "China Social Sciences", May 18, 2021, No. 2167, Issue 2167, 2021 Author: Yang Pei Cao Wei

Standardization of media language standardization is not only one of the main contents of the current language specification problem,It is also an important part of media language research,It is of great significance for promoting the standardization of the entire society's language。In recent years,The research on the problem of media language specifications in the academic world is relatively comprehensive and in -depth,The results are quite rich。

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Due to the continuous progress of media technology,my country's media industry gradually moves towards prosperity,Researchers' attention to media language has also continued to increase。Especially since the promulgation of the "National General Law of the People's Republic of China" in 2000,The number of standardized research articles in the Chinese media language increases rapidly,Its research content is mainly divided into the following aspects。

The necessity and significance of the standardization of media language。During the continuous development of the media,Researchers have gradually realized the huge influence of media language。In the early stages of research,Most scholars focus on explaining the use of specifications in media terms to improve the effect of media programs、Junior learning and correct use of the language of the motherland、The standardization of social language and words has important functions,and from the form of innovative media、Create a good media language environment、Formulate laws and regulations、Promoting the healthy development of language and words emphasizes the necessity bet365 Play online games of media term specifications。

Various problems existing in media terms。There are four major media languages ​​nowadays: newspaper language、Broadcast language、TV language、Internet language。Different from the way of communication,Its irregular phenomena also have differences: the problems of newspapers and periodicals are mainly concentrated in writing,Broadcast language is mainly concentrated in spoken expression,TV and online languages ​​both have both。Specific manifestation as blindly from the common crowd、Excessive use of network words、Internet language vulgar; ignore grammar、Semantic pointing to blur、Misusific or raw words、Excessive use of foreign words; free language attitude of practitioners、Voice of pronunciation and other aspects。The reason for the loss of media terms is: on the one hand, the form of media communication is diverse and fast,The knowledge and cultural literacy and professional ethics of the media practitioners are not high,The emergence of new media and the influence of the self -media era; on the other hand, the influence of foreign words and dialect、The influence of social and network events,and related policies and regulations are not in place and other external factors。

The problem of solving media term specifications requires effective measures。The predecessors have proposed a variety of solution strategies on the irregular problems of media terms,It can be divided into: formulate and improve relevant laws and regulations,Increase the efforts of promoting Mandarin to enhance people's awareness of normative expression; strengthen language standard education with schools as the main base,Improve the literacy and skills of employees; strengthen academic research,Respect the development Bet365 lotto review rules of the language itself。Generally speaking,The main idea of ​​the researchers is to criticize and correct irregularities in the media language in time,Correct guidance of those distinctive expressions in media terms,Increases the vitality of media language while standardizing。

We are not difficult to find,Research on the Standard of Chinese Media Languages ​​gradually develops,In addition to the increase in the number of research in the past 20 years,The specific research content has also changed。Research generally presents from abstraction to specific,From the general gradually to refinement,and gradually combine the actual background of the current language use。

 Research interdisciplinary enhancement

Standardization of media language standardization Research has shown a series of characteristics in recent years,The main manifestation is the consistency of the research path、Comprehensiveness of research content、Three aspects of the diversity of the research perspective。

The research path is consistent。Throughout the study and monographs of media language specifications in recent years,Although the research content has its own focus,But the research path is more consistent。Various studies are mostly surveyed based on the status quo,Through specific language materials,Features of irregularity of a certain type of media language、causes and adverse effects。Different types according to the dislocated phenomenon,Specifications for the use of standards from different angles,Or a method of providing methods for the use of media language from a macro perspective。

Research content is comprehensive。Whether it is broadcast、TV、Newspapers or Internet,The content they involved are very wide。So,The content of the standardized research of media language is more comprehensive,This comprehensive Bet365 app download performance has various performances。First,Involved in discipline multi -multi。Media language specifications as an important part of language specifications,In addition to being closely linked with the language itself,It also involves all aspects of social life。The articles published in recent years involve the field of news and media、Chinese Language Literature、Foreign Language Text、Publication、Primary education and 11 disciplines,Among them, news and media、The number of Chinese language is the most,Other disciplines are relatively small。2,Wide research content。Rich content in media language,The content of the standardized research of media language is also wide。Diversity of communication methods,Temporary spoken expression、Written expression、Use of foreign words、In addition、The specifications of network vocabulary are all content of media language specifications。In addition,It also includes reporters、Host、Research on the language of different practitioners such as broadcasters,Another news language、Advertising language、Internet language、Newspaper language、Broadcast language and other aspects。

Research perspective has diversity。Researchers from Communication Media、Category of employees、Specific content and other angles start to discuss the various situations of media terms of misunderstandings,There are also researchers from social civilization、Legal specifications、The laws of the language itself are studying how to regulate media terms。Some articles combine the relevant era background,Rurong Media Times、micro -era、New Media era、From the media era, etc.。Exploring each scholar from different angles,Bring a more comprehensive thinking for the standardization of media language。In addition,Bet365 app download There are also a few articles that are records and sorting by related scholars,To a certain extent, it reflects the perception of cutting -edge scholars on media language.,and put forward a lot of practical suggestions from different angles。

Questions existing in the research

Looking at the research results of the past many years,We can see the many achievements made by scholars in the study of media language standardization,At the same time, you can also find the shortcomings that still exist。

One is high view similarity。On the study of various media language specifications,Most scholars' views are more consistent。The research of the predecessors jointly explained the importance of media language specifications in all aspects of social life,In the face of different categories of media, the phenomenon of misconduct,Multi -angle analysis cause。Although researchers have focused on how to regulate the question,There are some differences,But mainly from the media itself、Practitioners、Suggestions such as language and text。Especially for the specifications of online language,His solution strategy is highly unified,From the initial comprehensive negation to now, it has gradually accepted some content and guided positively。but,The view of high similarity is not conducive to multiple ways to highlight the irregular problems of the current media terms。

The second is the rich language material,Insufficient theoretical。There are more irregular phenomena of media terms,Most researchers need to collect a large number of irregular phenomena、Sort and classification,Except for some typical materials, except for repeated,The number of materials in various articles and monographs is large and different,This provides strong corpus support for the standardized study of media language。but,bet365 best casino games So far,Most articles often only stay on the analysis of irregular phenomena,Lack of guidance of professional theory,Summary and lack of improvement in the theoretical theory,less results achieved in theoretical research and innovation。

Third, the lack of innovative research methods。Previous people adopted the example method in the research method,Select typical language materials as an example and analyze; or use analysis and induction method,Find out the problem according to the different materials and analyze the cause,The common features of various non -standard phenomena are summarized。Another researcher summarizes the characteristics of a certain type of media language,Analyze and discuss directly on its irregular performance。The above research methods are more common in the study of media language standardization,And has been used for many years,Therefore, the innovation in research methods is obviously insufficient。

Fourth is the lag of research results。The development of media language is extremely fast,Especially online language,It can be said that it is the new and the moon。The research results of media terms will affect the specifications of media terms to a certain extent,But from the actual point of view,The speed of research is far from keeping up with the speed of media language。Some irregular expressions in the media language will gradually disappear or evolve into other forms of specification expression over time。Another few irregular expressions are accepted by the public,No longer as the content of media language specifications。So,Some research results are lagging back,Lack of forward -looking。

In short,Standardized research on media language involves a wide range,There is a broad space in terms of theoretical and actual research research。

 (Author Unit: Academy of Literature of Suzhou University)

Editor in charge: Zhang Jing
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