International communication ability is an important part of a country's comprehensive national strength。Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping stands at strategy and global height，Published a series of important discussions on strengthening the construction of international communication capabilities，Brely answered a series of major theories and practical issues of international communication capabilities，Further enriching and developing our party's regular understanding of international communication，It is an important part of Xi Jinping's cultural thought，Point forward for us to do a good job in international communication for us、Provided fundamental following。

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General Secretary Xi Jinping pointed out: "Our party has always attached great importance to the work of external communication。"" strengthen international communication capacity building、Promoting the spread of external communication is the fine tradition of our party，It is also an important magic weapon for the continuous victory of revolutionary construction and reform。

Looking at the development of our party，Although in different historical periods，There are different work points and main attack directions，But paying attention to the construction of international communication capabilities has always run through the party's cause。From the date of establishment of the Communist Party of China，Always insist on the world，Pay attention to the future of human future with the world's eyes，The trend of development from human beings、World Change Laboos、Correct understanding and processing of the great history of China Development，strong use of the external communication to make the world "hear", "clear" and "can listen to" the party's voice，It provides good international public opinion guarantee for the completion of the central tasks of different historical stages。

After the party was created，Fully realized the significance of the external communication for the development of the revolutionary cause，Emphasize "to step up the international propaganda and encouragement of the Chinese revolution，calling bet365 best casino games on the proletariat of the world to get up to assist the Chinese Revolution "。During the Wars of the Land Revolution、Anti -Japanese War period、Liberation war period，The Chinese Communists who mainly represented by Comrade Mao Zedong personally guided and participated in the party's external communication work，Establish a foreign propaganda agency and position，Actively use international institutions to carry out foreign publicity，Actively contact Chinese and foreign reporters、Writers and people from all walks of life interview and investigate in the base area，Introduction、Explain the policy proposition of the Communist Party of China and the actual situation of the Chinese revolution，Greatly help the world understand the real China、Real Chinese Communist Party，To win the great victory of the new democratic revolution and the establishment of New China, it has won extensive public opinion support。

After the founding of New China，To break the sanctions and blockade of imperialism，Turn and get rid of the humiliation image of the semi -colonial semi -feudal society since modern times，Our party has established a number of foreign communication agencies，Founded a series of external communication publications，Over the world, "send your own reporter，Send your own message "，spreading New China politics、Economy、Cultural construction achievements，Promote the popular expectations of the Chinese people to peace with peace，The international peace environment that is conducive to the construction。

After the Third Plenary Session of the Eleventh Central Committee of the Party，In order to promote foreign communication work, it is more adaptable to the needs of reform and opening up and socialist modernization，The Party Central Committee established a foreign publicity team，Introduce the relevant system，Clear ways to specify the way of external communication work，Show the world's reform to the world、Open、The image of development，greatly enhanced the correct understanding of the people of the world for our country。External communication work during this period，Realize key breakthroughs in the overall advancement，A new vitality in reform and innovation，Show the civilization of my country's civilization to the international community、bet365 Play online games Justice、Democratic、Image of progress，To expand the influence of Chinese culture、Improved national cultural soft power to make important contributions。

　Adhere to the problem -oriented improvement of the international communication capacity of the media

Current，The overall situation of the great rejuvenation strategy of the Chinese nation and the unrealistic change of the world for 100 years to form a historic intersection and deep -level linkage，Promoting the international environment of Chinese -style modernization faces profound complex changes。Strengthen international communication capabilities，It is necessary to adhere to the important exposition of Xi Jinping's important discourse on strengthening the construction of international communication capabilities.，To persist in problem -oriented、Persist in keeping positive innovation、Persist in integration and connection、Adhere to the coordination of coordination as a practical path，Promote the international community to "understand China、Read the Chinese People's、Read the Communist Party of China、Read the Chinese nation "。

Persist in problem orientation，A sense of mission of enhancing international communication capabilities、urgency。Since entering the new era，We vigorously promote the international communication guarding，Stimulating the internal and external propaganda system，Create a media cluster with international influence，Actively promote Chinese culture "going global"，Effectively carry out international public opinion guidance and public opinion struggle，Establish multiple subjects、Stereo -foreign propaganda pattern，my country's international discourse rights and influence have significantly improved。

But，Our international communication work still has shortcomings and weaknesses. It is also an indisputable fact。In the field of international public opinion，The pattern of "West Qiang Me Weak" has not changed fundamentally，"China Volume" and "China Volume" are not commensurate。On the right to speak，China's image in the world is still "he plastic" instead of "self -plastic"，The problem of "scolding" has not been fundamentally solved。In content，The discourse system is not fully established，Sometimes it is still unreasonable、I can't tell the situation。On the method and means，The skills to tell stories Bet365 app download are not high，Many wonderful Chinese stories are listened well，The ability to use new technologies to develop new channels and new positions is not strong。In team building，Insufficient communication talents with high quality。This shows that our international communication ability and level are not matched with our comprehensive national strength and international status。

This requires us to solve these problems as the work orientation，constantly propose new ideas that truly solve these problems、New ideas、New methods，In the construction of an international discourse system with Chinese characteristics、Improve the international communication ability of the media、Strengthen the communication and exchange of foreign culture、Carry out international communication theory research、Optimize the basic nature of international communication strategic layout、​​forward -looking work，Promoting high -quality development of international communication capabilities。

　　Persist in keeping up and innovating innovation and creating credible and respectable Chinese image

General Secretary Xi Jinping pointed out，"Being right can you not lose the direction、No subversive errors，Innovation can we grasp the times、Lead the Times "。Strengthen the requirements of international communication capabilities，There is also a need for innovation，We must persist in combining positive and innovation，Create the soul for innovation for innovation，With innovation as a positive injection of power。

"Shouzheng"，It is the fundamental system that always adheres to Marxism in the ideological guidance position，Adhere to the party's comprehensive leadership and the road of socialism with Chinese characteristics，Persist in promoting the excellent traditional culture of China，The positive mind will be kept good、Positive Road、Positive direction、"Root pulse" is running through all aspects of international communication capacity building。"Innovation"，is to actively conform to the new situation、New task、New requirements，Grasp the characteristics and laws of international communication，Courage to change、Seeking new、Seeking to advance，Vigorously promote the innovation of concepts、Content innovation、Communication method innovation，To enhance the targeted work、effectiveness。

Innovation of concept is the key，Content innovation is the soul，Communication method innovation is wings。Innovation of concept，It is to maintain the bet365 best casino games acuity and openness of thought，Efforts to create a new situation of international communication work with a new leap from ideological understanding。Content innovation，is to speed up the construction of Chinese discourse and narrative system，Good at refining the concept of logo，Explain Chinese practice with Chinese theory，Explain Chinese practice with Chinese theory，Create a new concept that is easy to understand and accept for the international community、New category、New expression，More enough、clearly show Chinese stories and the ideological power and spiritual power behind it。Communication method innovation，It is the platform channel that makes full use of new technologies to expand external communication，Active setting topics，Improve major problems to the outside world，Adopt a precise communication method，Enhance the affinity and effectiveness of international communication，Better Chinese image to the world。

　　Adhere to the integration and connecting the world to better understand China in the new era

General Secretary Xi Jinping pointed out，"To tell Chinese stories in international language and method，Fusion Chinese and foreign、penetrate ancient and modern，Let the world better understand China in the new era "。"Fusion of Chinese and Foreign"，is the concept of our spread、Content form、Method，To be in line with China's national conditions，With distinctive Chinese characteristics、Chinese style、Chinese Qi Pai;、Cultural customs、discourse system、expression habits relative connection，Make the international community easy to understand and accept。

In specific international communication practice，On the one hand, we must adhere to and carry forward the spiritual pursuit of the Chinese nation of Chinese culture、Spiritual genes and spiritual logos，Fully reflect our own value concept、Actual situation and position claim; on the other hand, "Beauty of Beauty、The open and inclusive attitude of the United States and the United States "，Actively reflect the common points of the words of China and the outside world、Attraction point。At the same time，Actively learn from all the outstanding civilization results of the world，Make our external communication better with the international community。

"Person in ancient and modern"，It is through creative transformation bet365 live casino games and innovative development，The most basic cultural gene of the Chinese nation is compatible with contemporary culture、Coordination with modern society。The spiritual logo and cultural essence of refining the excellent traditional culture of Chinese，Talk about the historical origin of Chinese civilization、Development pulse、Unique creation、Unique creation、Promoting features，Clarify what kind of civilization and country China is，Clarify the cosmic view of the Chinese people accumulated in long -term production and life、The World View、Social view、Moral view，Show the long history and rich humanistic heritage of Chinese civilization，Let the people of the world better understand、Understand China。

　　Adhere to the coordinated coordinated and comprehensively improved international communication efficiency

General Secretary Xi Jinping pointed out，The entire world is the overall connection，It is also a system of interaction。Strengthening the construction of international communication capabilities is a systematic project，It must be taken into account、System plan、Overall Promotion。The top -level design should pay attention to systemicity，There are clear target tasks，There are specific implementation measures; the list of effective projects must be listed，Formulate a reasonable progress indicator; determine the key country and region，also takes into account non -key countries and regions。

Pay attention to the overall integrity when creating international first -class media，Adhere to "hardware" and "software" construction "two hands"，We must strengthen the construction of news information collection and communication network、News information processing ability improves、Hardware construction such as talent team cultivation，Reporting news information reports from language to style to localization、Software construction such as international expression，Improve the original rate of news information、Initiality、landing rate。

Pay attention to synergy to build an international communication pattern，It is necessary to give play to the dominance and leadership of international communication capabilities at the national level，It is necessary to give full play to the enthusiasm of local spread、Activity and creativity，Pay attention to the geographical advantages of the border province and district，Use it well、Use their working mechanism、bet365 best casino games Brand project，Coordinating the national level of external communication and local international communication，Form an overall effect。Cultivate a group of cultural companies with international competitiveness，Support a group of international think tanks and non -governmental organizations，Encourage and support them to carry out international exchanges and cooperation，Forms the same frequent international communication big pattern in more international occasions。

　　(Author is deputy director of the International Academic Exchange Center of Yunnan Academy of Social Sciences、Associate Professor)