Recent，British Council's art evidence project leader Ian Thomas issued a post on the official website of the University of Public Diplomacy Center at the University of South China，Introduce its research on art and soft power assessment methods。Thomas said，Due to cultural influence and attraction, the operation and development of development and development are subtle，Soft power has always been difficult to measure。For a long time，He has been committed to exploring the two methods of "Arts and Soft Power Ecosystem Framework" and "What WORKS) bet365 Play online games research.，Satellite to help improve art and soft power assessment。

First is to create a "art and soft power ecosystem framework"，Consider soft power as an ecosystem。Thomas said，Due to the lack of the overall framework of soft power assessment，Public diplomatic practitioners and cultural institutions can hardly measure diplomatic results。The soft power ecosystem refers to in a certain range and time，span range、A series of complex networks operating across time。This ecosystem regards soft power as a process that can create many public diplomatic results。This process is not simple、Linear，but have multiple feedback circuits。In this ecosystem，Multiple organizations carry out international dialogue through art and cultural exchanges，Promoting the interoperability of bet365 best casino games information and values。

Introduction of Thomas，The composition of the art and soft power ecosystem mainly includes: core investment，For example, art、Cultural organizations such as soft power assets and a country's support for soft power; the output of the core results of public diplomacy，For example, promotion trust、Establish and deepen contact、Change of views and impression; conduct a program guide guide for various elements in the ecosystem; the source of evidence for support for the output of various results。This ecosystem has internal interaction，Ru thought、Personnel、Products, etc. in the system，It will also bring results outside the chain reaction outside the system。

Followed by improving "evidence -based" research，Provide better evidence bet365 best casino games support for the evaluation and construction of soft power。Thomas thinks，Evaluate the art and soft power ecosystem，Need to be in various countries、Promote knowledge and data sharing between organizations，To expand and consolidate the foundation of evidence。Current，Most of the evidence that can be obtained is still at the level of a single project，Master by many different organizations around the world，Only systematically comparable data is beneficial to diplomatic practitioners、Researchers and policy decision makers respond to challenges in the evaluation of soft power。Exploring the "evidence -based" research approach is to build and consolidate the foundation of evidence around soft power，Inquiry soft power in different situations、Operation at bet365 live casino games different times。This method is designed to make the government and other related organizations better create in the decision -making process、Share and use high -quality evidence，Bridge between the production party (such as academic institutions) and the user (such as the public service commissioner of the government department)，and help enhance the ability of soft power assessment。He also suggested that it can set up a soft power evidence -based research center，Help to make suggestions。

Thomas said，Soft power appraisers must be a systematic thinker，You can look at the problem from multiple angles，Pay attention to the ecological dependence between things; it can be combined with "micro" and "macro"，Tell the contact between the evaluation object and the environment。