Today the world is experiencing a big change。On the one hand，Peace、Development、Cooperation、Win -win becomes a common appeal of human society; on the other hand，populism、Unilateralism and selfish nationalism have brought severe challenges to human society。After World War II，Especially after the disintegration of the Soviet Union、In the environment of Western independent，Some Western value orientation and business philosophy directly lead，Make it into a "declining international hegemonic order and the discourse environment"。Some developed western countries have promoted its so -called democratic freedom，In the process of weakening or eliminating the ingredients of aliens in the international community，Make a maximization of its own interests，The old -fashioned globalization of its dominant has been questioned by more and more。On the contrary，Since the 18th National Congress of the Communist Party of China，The concept of the community of human destiny advocated by General Secretary Xi Jinping is welcomed by the international community，Get generally recognized and strongly support。Proposal "Equality、Open、Cooperation、Sharing "and" Common Business、Co -construction、Sharing "new globalization value concept rises as follows。

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People、Cai、Globalization, which surpasses the free flow of regional boundaries, has occurred many times in human history。American scholar Alex Macgillivray divides globalization into four stages: colonialism with the Iberian melon world and gradually caused the mechanical revolution around 1500; around 1890 The Electrical Revolution marked by the British bet365 best casino games -dominated global symbol; the informatization revolution with the launch of artificial satellites as a major country's competitive signal around 1960; around 2005，Intelligent revolution with China's rise as the new driving force。As an academic concept，Globalization was the first in 1985 by Theodore Levitt，Indicates the flow of production factors globally，and thereby triggered the increasingly integrated politics and culture。The essence is "the different value pursuit and behavioral standards of human beings are constantly colliding、Conflict and fusion，The process of gradually reaching consensus on the basis of recognizing and respecting differences "。By promoting the construction of a global production system that spans national borders、Optimization of resource allocation and production efficiency，Globalization brings the prosperity of the world's economic and trade and the high development of human society and culture。but，Due to the spontaneous and blindness of the market economy，It also brings unfair allocation、Cultural value collision and conflict between human civilization。

Because the expansion of the world market cannot meet the absolute growth of capitalist production，Conflict and competition between trade globalization and protectionism。Since the financial crisis in 2008，Global Economic integration is gradually blocked，Some countries' trade protectionism looks up。"Brexit" in the UK in January 2020，It is severely frustrated by European integration。The Trump administration has withdrawn from the Cross -Pacific Partnership Agreement from 2017 to 2020 from 2017 to 2020、UNESCO and World Health Organization。Since January 20, 2021, since the new president of the United States has worked，Bayeng authorities have adopted a series of measures to return to international organizations for the United States，But still bet365 Play online games pursue the principle of "American interests first"。All these leading to a fierce anti -globalization and anti -globalization cold current，It brings impact on economic globalization and cultural globalization。

　　Globalization Challenges and China Consumers

Anti -globalization and anti -globalization appear to be populism、Unilateralism and trade protectionism are in the case，The root cause is narrow globalism。Globalism began in the theory of Natural Law of Greek in ancient Greek，It advocates the use of human centers and the world's overall theory to replace and get rid of the restraint of the national center theory，The source of ideas for the 20th century "Wilsonism" and "Washington Consensus"。For a long time，U.S. self -proclaimed by worldist leaders，Leading some allies on the one hand under the banner of "democracy", "freedom" and "self -determination"，Draw a world peace blueprint; on the other hand, the North Atlantic Treaty Organization of the North Atlantic Treaty and the Bretton Forest System。As a result, the global economic development is imbalance，The governance mechanism lags，Internal growth is weak; uneven distribution of wealth，The gap between the rich and the poor has increased; the cultural homogeneity is serious。

Facing all kinds of challenges from direct globalization，President Xi Jinping pointed out at the annual meeting of the Davos World Economic Forum on January 17, 2017: "Economic globalization provides a strong power for world economic growth，Promoting the flow of goods and capital、progress of technology and civilization、People of all countries。"This is not only a full recognition of economic globalization.，It also shows to the people of the world，As the second largest economy in the world today，China will unswervingly promote its globalization process。Visible，Anti -globalization and anti -globalization are short phenomena with bet365 Play online games regional and phased characteristics，and the process of globalization is the general trend。It will not completely reverse due to the "retreat" and "decourse" of individual countries。The Davos Forum held on January 22, 2019 will designate the theme of the forum as "Globalization 4.0: Create Global Architecture of the Fourth Industrial Revolution era"。Taking this as a sign，"Globalization 4.0" will be used as a new conversion power，Promoting globalization to develop in -depth。

　　Cultural reflection and game path

It is not difficult to see，Some Western countries and their opinion leaders singing globalism are the names of "global thinking" and "all human interests"，Promote the reality of "Western Centralism" and "bourgeois interests"，I hope that other countries in the world will eventually accept the "cognitive graphic"。When they find that they are good for themselves，As an advocate and advocate of globalization; and when you feel that globalization, it is not good for it，Immediately began to oppose，Big stick of trade protectionism，As a result, emerging market countries that have been deeply integrated into the process of globalization have fallen into a dilemma.。The international distribution of international distribution caused by the neo -liberalism of the Western asia and the differentiated between the two poles of the country，Made the unfair Western globalization mode，It also constitutes the fundamental cause of the dilemma of economic globalization in the 21st century。

To a large extent，Western culture inherits the external conquest characteristics of individualism and adventure spirit in ancient Greek culture。First，Westerners advocate individualism and pragmatism，tend to impose their preferences in other nations and culture。Next，Western culture is influenced by the dual theory of Descartes，Find a simple and mechanical causal relationship between things from polarization，Bet365 app download Often "seeing the tree without seeing the forest"。Last，Western scholars are influenced by the postmodernism of Derrida and the structuralism of Sosuur，Tools believe that language is used to achieve personal purposes，Pay too much attention to language forms and language content，The context of the user and the context of the language of the language。

Comparison of comparison，Whether it is the “Belt and Road” initiative，The concept of the community of human destiny，All to conform to the world's polarization、Social Informatization、Economic Globalization、Time Features of Diversified Culture。They depict a grand and clear blueprint for China's national development and international strategy，It also proposed the Chinese plan for the world situation。Chinese culture pursues "heaven and man unite" and "harmonious coexistence"。Outside，It longes to get along with human beings in harmony with nature;，It pursues its own improvement of "repairing Qi Zhiping"。As a country with a "national diversity"，China replaces the "two -yuan opposition" thinking and "main body center" position with the "two -yuan complementary" thinking and the "Relations Center" position，Proposal with the country as the main body，Respect the difference、Construction sharing，Finally realized the psychological and cultural identity between the subjects，Building a community of human destiny。

The above -mentioned changes come on the surface to the economic globalization，In essence, it is a balance between government forces with national borders and market forces without national borders。On the one hand，Some Western countries in theory preach the interests of all human beings higher than the national interests of the country，Establish an authoritative international constitutional order and international coordination mechanism in practice，Bet365 lotto review Output European and American value concepts through its mainstream media，Guide other countries to automatically fully westernize，in order to maximize the interests of a few developed countries for a long time。On the other hand，China takes the concept of human destiny community as the way，Taking the "Belt and Road" initiative as a device，Start a game with it。

Game is an activity about how people choose and how to achieve a balanced，It is a behavior of how to make the best decision to obtain the maximum benefits。in Oscar Morgenstern、John C. Harsanyi and other scholars and other scholars are promoted by scholars，The game has been promoted from the game of the two to the N -player game structure，From the development of the economic field to politics、Economy、Military and Culture and other fields。where，Cultural game refers to "communication and collision in cultural exchanges、Symbiosis of dialogue and confrontation "。The game between Chinese and Western has three major characteristics: first，Gaming participants are personalized sovereign countries; second，When the two parties have not understood the intentions and strategies of the game，The game has begun; third，Game participating countries inconvenient cooperation with each other，I can only make a decision based on their own interests。

Facing the changing world pattern and game sand field，First，We should adhere to the "defender of globalization、Performance "position，By using、Supplementary and innovation existing systems and rules provide Chinese solutions for new globalization。Next，At all times in international exchanges, be wary of cultural superiority or impose its own culture in a wise move，To promote mutual absorption of the other party's advanced culture to make up for the shortness of its own culture。Last，In order to enhance the soft power of your own cultural discourse game，We should through Bet365 app download cultural integration，Diversify the cultural game、The cultural value force of isolation and conflict，Optimized combination is an power with an ideal value，Inject humanistic feelings into the colorful cultural activities of human beings。

　　(This article is the National Social Science Fund Project "Cultural Game Vision to the Grand Canal International image improvement path research" (18bgj086) phase results)

(Author Unit: College of Foreign Languages ​​from Yangzhou University)