Do a good job of the party's innovation theory to spread，It is an important part of the party's external work。The theory of the party's innovation is a key for the international community to understand contemporary China，It is an important window for understanding the practice of the theory of governing the country and governing the country and the country's development direction of the Communist Party of China。General Secretary Xi Jinping pointed out，Publicity work should actively declare the new era of socialist thought with Chinese characteristics，Actively explain the road of China、Chinese characteristics，This provides scientific guidelines and basically following the new era of external communication。Do a good job in the innovation theory of the new era of the new era, especially Xi Jinping's new era of socialist ideas with Chinese characteristics in the new era，The understanding and identity of the international community's strategy and development strategy of the international community，Create a rational, objective and friendly international public opinion environment，It has very important significance，The promotion of great cause and national political and cultural security。

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The topic setting is the core and key of international communication。The theory of communication is believed，The public is more inclined to pay attention to and think about the problems of the attention of the public communication medium，and allocate your attention according to the importance of the importance of various issues determined by the Bet365 app download public communication medium。Xi Jinping's new era of socialism with Chinese characteristics is extensive and profound，System comprehensive，Involved in governing the party and governing the army、Defense internal affairs diplomacy、Reform and development Stable and stable aspects，Be a good international communication of the party's innovation theory，Can't get everything，The same force，You must participate in the topic settings，Precise Pay Information，Otherwise, I will get more effort。

One is to grasp the general trend，Do a good job of public opinion research and judgment and topic planning。Foreign publicity work is a global party and the country、Strategic job，We must adhere to the national position and global vision。First of all, do a good job of public opinion research and judgment，Master the international public opinion hotspots and trends，Strengthen analysis and judgment，Do your heart in your heart，This is the basic work of doing a good job of external communication。In particular, we must focus on understanding and mastering the international community's doubts and cognitive bias for our party's innovation theory，No.。Followed by grasping the general trend of the world and national development，Make the trend，Do a good job of Xi Jinping's new era of socialist ideas with Chinese characteristics.，Incorporate it into the focus of the party and the country's external work。

The second is to focus on international concerns，Grasp the pain point。On the basis of doing a good job of international public opinion research，The spread of new ideas and new theories should focus on the joints of major national strategies and the international community，Carrying in a targeted manner。It should focus on three aspects: first, we must focus on publicity and explanation of innovative content of new ideas，For example, Bet365 lotto review the main contradiction changes in our society、Fully governing the country in accordance with the law、Comprehensive and strict governance of the party，Talk about the background and intention of these innovative content。Second, to explain the major national development strategy，This is the main content and important issues of external communication，Especially the comprehensive deepening reform of new ideas、Expand opening、Construction of the rule of law、Construction of ecological civilization、Minsheng construction and other important theories run through the whole process of external communication，Topics for planning around these major strategic plan。Third, it is necessary to clarify the cognitive deviation and misunderstanding of the international community in response to the international community，Director of the situation，Actively eliminate doubts，Guide international public opinion to correctly understand China、Cognitive Communist Party of China，Understanding China and the Communist Party of China，So as to lead and grasp the right to interpret the issue of international issues in China、Talk right。

Third is to find common groundwriter，Highlighting cooperation and win -win development。Because we have ideological differences with many countries，Do a good job of spreading new ideas，To be based on the principle of seeking common ground while shelving differences，Highlighting the win -win cooperation and development of this biggest "same"，Seeking the "largest convention" for international exchanges。For the majority of developing countries，We should show them the huge achievements and experience experience brought by them under the guidance of new ideas，For developed western countries，It is necessary to explain more about our future international bet365 best casino games responsibility and efforts，and the determination to bear more international responsibility。For example, the community of human destiny，is to actively respond to the expectations of the international community for the responsibility of the big country，Determination of the responsibility of the great country including China，Co -construction safety tolerance、Summary of prosperous and open new world。

　　Optimize the audience's narrative paradigm to tell Chinese stories

The audience is the recipient of the spread，Only the acceptance method recognized by the audience is effective。General Secretary Xi Jinping pointed out many times，Stories are the best way to spread international communication。Human is a narrative animal，Communicate with a story，Talking with facts is proven to be effective external communication。Promoting the construction of international communication capabilities，The construction of the discourse system must be strengthened，Focus on creating a new concept and new expression and new expression of the integration of Chinese and foreign，Tell Chinese Stories，spread Chinese voice。Do a good job of the party's innovative theory，You need to use more effective communication methods to promote information receiving、Understanding、Share and memory，Innovative steering of media content and expression methods，Build a narrative paradigm on the perspective of the audience。Only objective、True、Vivid、Story of socialism with confidence in Chinese characteristics，Tell the story of the Communist Party of China，Tell the story of the Chinese people，Stories of Chinese excellent traditional culture，can guide people to understand China's thoughts more comprehensive and objectively、Theory、Road and system。

One is to show the story with the facts。I can understand bet365 Play online games is the premise of telling the story of Chinese stories，Well -known Chinese Expert Robert Lawrence Kuyn pointed out when talking about Chinese publicity issues，Tell the world that the story of Chinese stories needs to be true with right，Stories from individual encounters and ideas，Find the common point of human nature，Beyond cultural differences，Meet the communication gap。For example, "Belt and Road"、The effective implementation results of initiatives and measures such as the AIIB，To talk to the participating countries and people，Let them know the reality and benefits brought by these measures，Express the general value of Chinese dreams and the community of human destiny，These achievements will naturally be involved in the national government、High praise from the people and some international organizations。

Second, expressing stories with new concepts and new discourse。Since the 18th National Congress of the Communist Party of China，The Party Central Committee put forward many new ideas in the practice of governing the country、New concept、New discourse，These new words are Chinese position、China Wisdom、China value、A reflection of Chinese practice，It is also an expression advocated by China in China。These are the soil of the party's theoretical innovation。3922_3943、New discourse、New concept，Help the international community understanding the new ideas and theory that has been summarized in the practice of Chinese and Chinese roads。For example，Innovation、Coordination、Green、Open、Sharing the five major development concepts，Precision poverty alleviation、Village revitalization、"Beat Tiger、Shooting Fly "、Relations of new types of great powers，This is to explain Chinese practice with Chinese theory，Using bet365 best casino games Chinese practice to sublimate Chinese theory，Show Chinese thought more vividly。

Third, tell the story of key areas。What to say，It is a prerequisite for telling Chinese stories。Different countries because of culture、Thinking、History、Different factors such as aesthetic and other factors lead to a large difference in aesthetic taste and cultural consumption tendency。Story telling stories beyond culture、Ethnic differences，Find the common point of the words with the outside world、Emotional resonance points and interests intersection，Respect humanity，Respect science，To better win the international community's identity。The story of China's development road must be focused，The story of telling the excellent traditional culture of China，The story of explaining the Chinese dream，Tell the story of Chinese people's struggle and self -improvement，Integrate Xi Jinping's new era of socialism with Chinese characteristics into the story。

Fourth is to build a high -quality professional and external communication team。It is necessary to build a high -quality professional team for doing a good job of external communication，Establish a new concept，Constantly improve information producers、Professional ability of the communicator，Cultivate an open international vision、Deep cultural literacy、excellent expression ability、Excellent communication ability tellers。

In short，We must not only explore the spread of the theoretical results of our party from topic settings and topic planning.，and also start from the theoretical results itself、Starting from spreading the discourse system，S three -dimensional construction of the party's external communication discourse system，to win the right to speak for international discourse。

　　(Author Unit: Guangdong Provincial Party School of the Communist Party of China, Guangdong Provincial Party School, Guangdong Party Construction Research Institute)