The essence of digital agriculture is to use the Internet of Things、Cloud computing、Digital technologies such as big data to develop agricultural production and operation management，Apply digital technology to agricultural production、Processing、Transportation、Sales、Service and other industrial chain links。Digital agriculture can give full play to the role of digital technology to improve agricultural capacity，Improve the level of modern agricultural industry，To achieve the deep fusion of the digital technology and the agricultural industry，Promote the high -quality development of agriculture。How to realize "Agricultural Digitalization、Digital Industrialization "agricultural digital economy，You must find the grabbing of agricultural projects，The entry point and breakthrough of agricultural leading enterprises as a demonstration。

　　bet365 live casino games In the project area，Government Construction Platform，Taking the leading enterprise as the leading enterprise to build "Enterprise Center、There is an information station in the township、The information network of the entire production area of ​​the entire production area，Install the IoT collection instrument at the site。At the same time，Modern information technology such as the efficient use of Xinglu Shuangji remote sensing farmland information collaboration technology，Automatic collection of environmental elements、Agricultural parameters, etc.、Intelligent analysis、Published in time，To achieve the ecological environment of farmland、Miaoqing、Visualization of the disaster situation、Data processing，Early warning signal、Preventive measures are passed to the front line of agricultural production。In terms of planting industry，Agricultural enterprises install digital sensors in trunks、Teng Man、Farmland，By the temperature、humidity、Microbial quantity and other data to analyze，can accurately control the nursery、Seeding、Fertilization、Irrigation、Production links such as diseased and insect worship，Regulating the planting behavior of farmers，Realize comprehensive scientific planting。In terms of breeding，Enterprise will artificial intelligence、Internet of Things technology is used for selection of animal species、Monitoring of growth environment、Feed use、Disease prevention and control and other links，Use deep learning、Neural network and other algorithms，For animal growth、The management of the breeding farm conducts real -time analysis，Provide management optimization scheme，Reduce labor costs，Reduce feed usage，Improve the production efficiency of the breeding ground。Comprehensive perception of digital remote sensing、Reliable transmission、IoT technologies such as advanced processing and intelligent control to improve the digital and intelligent level of modern agricultural production facilities and equipment, greatly reduce agricultural energy consumption and cost，Ecological environment is better protected，to better play the efficiency of the use of various resources of agriculture，Improve agricultural production efficiency and the level of land production。

　　Second, the implementation of the e -commerce industrial park project，Realize agricultural operation network。Actively introduce well -known domestic and foreign e -commerce companies in the park to enter the agricultural field，Accelerate application of mobile Internet、IoT、QR code、Web information technology such as wireless radio frequency recognition，Provide talent training for agricultural enterprises、Innovation incubation、Service Outsourcing、Technology R & D and logistics and storage various business services。At the same time, pay attention to cultivating a comprehensive platform for local agricultural e -commerce，Accelerate the construction of local characteristic pavilions and village -level e -commerce service stations，Promote high -quality agricultural products、Agricultural capital and service online sales。Docking agricultural product sales market and market information system，Create an efficient operating carrier of agricultural e -commerce。Agricultural enterprises focus on consumer demand around high -end agricultural products，Develop the "Three Products and One Standard" (non -public product、Green Food、Organic Food and Agricultural Geographical Symbol) Agricultural Products Personalized Network Customization，Carry out the introduction and marketing of leisure agriculture and rural tourism network，Promoting the booking and boarding booking、Local products online shopping、Mobile payment and other services network。Agricultural enterprises can also collect consumers' daily network digital records at any time through the Internet，The purchase habits of consumers and the evaluation of agricultural products on major websites，To achieve precision marketing。This e -commerce has improved the network level of agricultural enterprises，Realize the flatization of the circulation of agricultural products、Fair trading、Information transparent，It also provides services for production and operators to purchase agricultural and electronic payment services。Netlated also set up an Internet express for small farmers engaged in agricultural operations，Cracking their information closed、It is difficult to make items.，Promoting agricultural transformation and upgrading，Promoting the integration of urban and rural development，improved the level of agricultural modernization。

　　Third, the implementation of the "agricultural standardization" project，Realize the efficiency of agricultural management。The quality and safety of agricultural products is a problem that consumers pay close attention，It is related to the health of the people、The development prospects of the agricultural economy，Develop high yield、High -quality、Efficient modern agriculture is an inevitable requirement for agricultural managers。Ensure that the quality and safety of agricultural products should start from agricultural standardization，Including the standardization of agricultural production infrastructure and standardization of agricultural quality and safety technology and management system。Standardized production of agricultural enterprises，Prequent pre -delivery、Production、The whole process of postpartum is included in the standardized track，Implement water、Earth、Protection of agricultural production environment such as Qi。Promote scientific and reasonable agricultural quality control technical specifications、Production technical regulations and advanced applicable new technologies，Maximize the benefits of the smallest investment。At the same time，Standardized production is also the process of controlling high -quality and safe agricultural products and the most powerful means to gain market competitiveness。Government management department through agricultural standardization project construction，The entire process of agricultural product production has played a role in supervision and control。Selection from the place of origin、Good breed selection in production links，to the cultivation method、The types of input products (fertilizer medicine) have clear standards and regulations for product harvest processing，The control of the whole process from the land to the table is truly realized。The quality and safety supervision of agricultural products can be based on the whole process、Operation according to the bid，to ensure the quality and safety of agricultural products。Standardized management projects cannot be separated from modern information technology such as cloud computing and big data，Promote the standardized management of agricultural resources by using these technologies、Rich agricultural information resources、Establish a standard credit system that can be traced on quality and safety，strengthened the government's ability for agricultural emergency command，So as to solve the problem of efficient and transparent agricultural management。

　Fourth is the implementation of the "agricultural information" project，Realize the convenience of agricultural services。Relying on cloud computing、Big Data、Internet and other new generation of information technology，Establishing an agricultural information service platform for the integration of "cloud pipeline" and the implementation of information entry into the village。Connecting domestic and foreign modern agricultural information "antenna"，Use digital technology to string agricultural modern chain，Timely、Accurate Unicom high -end、Efficient agricultural information technology service resources。Create open、Share、Complete functional Agricultural Technology 110 Comprehensive Information "Cloud" Service，Realize the co -construction sharing and interconnection of agricultural data resources。According to the place、There are personnel、Have equipment、There is a broadband、There are web pages、"Six You" standards with continuous operation capabilities，Implementation information entry into the village and household，allow farmers to enjoy convenience without leaving home、Economy、Efficient agricultural information service。Actively provide high -quality and high -quality agricultural production social service information，such as machine insertion service、Defense service、drying service、Comprehensive utilization of straw can be a social service information that can operate cost reduction and efficiency for single farmers。Use the most standard、The most convenient、The most detailed service，From technology、Seedlings、Soil、Fertilizer、Diseases and insects prevention、Shed、Pack，Even the all -round social service information of various processes such as marketing，Attract the breeders and business investors who are interested in modern agriculture。This kind of Internet technology、Modern digital technologies such as cloud computing and big data are used to standardize in agricultural production and business activities、Convenient agricultural services，Improving the flexibility of agricultural services，Promoting service model innovation，The "newcomer" that can make agricultural operations grow quickly into "capable people"。

In short，Developing digital agriculture should pay attention to the use of the Internet、IoT、Big Data、Cloud computing、Artificial Intelligence、5G and other modern information technology and deep fusion of the agricultural industry，Intelligent production with agricultural production、Operation network、Management efficient、The four dimensions of service are convenient as a target，Carry out the agricultural industry、Full angle、Full Chain Reconstruction。Improve the full factor productivity，bet365 Play online games Release the amplification of the digital element、superimposed、Double effect，Drive the quality change of agricultural development、Efficiency change and power change，Reform and improve agricultural development momentum，Promote the high -quality development of the country in the country。

(This article is the "Hunan Promoting Agricultural Science and Technology Innovation Countermeasure Research" (19ZK08) phased achievement)

(The author is a professor at the School of Economics, Hunan Agricultural University)