As an important carrier for emergency services，In dealing with major emergencies，"Emergency Language Service" cannot be ignored。Language can be used to publish information，Coordinator，Mobilization force，enable all sectors of society to coordinate and cooperate in time，Accurate crisis，The effect of reaching the "Communication Pass"。However, in the face of sudden crisis，Not only material rescue，More mental guidance and comfort。Language can pass love，In response to emergency events、Sudden crisis，Can bring irreplaceable spiritual power。By combing against the anti -new crown pneumonia's epidemic situation, various media deeply rooted in the hearts of people、Worked Language of Bado，Using cognitive architecture theory Analysis of rich and diverse discourse narrative forms，We try to explore the construction mode of emergency discourse stimulating the consensus consensus of moral values，To stimulate the positive emotions of the people，Propuling collectivist values，Build a new "Community" bond。

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George Lawufff's frame semantics、The concept of "framework" in sociology and communication combined with cognitive linguistics and neurop awareness science creation "architecture theory"，and apply it in the construction field of political discourse。He thinks，The architecture is the psychological structure we treat the world.。The brain has a specific structure，Let us think about it through architecture，and make different judgments based on these architectures。The architecture is usually metaphorical、Image、Cultural stories and nerves with the center of the brain emotional center are expressed。bet365 Play online games The language is used to carry、Elimination of these architectures。All words are defined compared to the conceptual architecture。People hear a word，Its architecture is activated in the brain。These psychological structures activated by words are defined as surface architecture，The surface architecture can activate deep architecture，That is the moral values ​​of human beings。In other words，The fact is very important，But if you want to make the facts meaningful，It is necessary to frame it from the perspective of moral adaptability。We can only understand what the architecture in the brain allows us to understand。If the facts and the architecture do not match，Then the architecture will be retained，Facts will be ignored、Criticism or derogation。The theory of cognitive architecture，The key to a successful discourse construction is whether the words express can pass the diverse narrative，Psychological space of activating the public's emotional resonance (surface architecture)，and connect with the deep -rooted moral view (deep architecture) in social and cultural，Make it with the values ​​in the audience's brain、Inconsistent with the form of consciousness，or language to match the world view。

Facing a sudden crisis，Emergency discourse can also be used for the construction of the three levels of Laigov's architecture for construction。The first level is to find the most recognized moral mode of the audience、Deep architecture and its reflected values，If the community cognition most needed when dealing with emergencies、Collectivist values, etc.。The second layer is to adapt the corresponding surface architecture according to the deep architecture，Such as a unity structure that matches community cognitive、Responsibility architecture，Positive emotions to deal with crisis cognitive match、Structure of inspiration, bet365 best casino games etc.。The third level is the use of imagery diagram、Diverse narrative methods such as story and conceptual metaphorical words activate the corresponding architecture。So far，Emergency discourse can be achieved "transmission、Understanding、Feedback of barrier -free "," emotional comfort and psychological guidance "," condensing the spirit of assistance to disaster relief "and the" attention and guidance "of" international public opinion field "。

　　Unity Architecture Activate National Collectivism Value

During the anti -impact epidemic，Domestic mainstream media through news reports，With pictures、Video and other multimodal forms to promote resistance。This type of report is mostly from the perspective of grand narrative，A large number of concept metaphors in "dealing with new crown pneumonia is war"，Rendering War scene。This is a "People's War"，The hospital is "no smoke battlefield"，The doctor is "White Warrior"。War metaphors can activate the deep revolutionary culture and psychological emotions of the Chinese nation。

War metaphors activated the solidarity structure、Responsibility architecture: "The prevention and control of the epidemic is a blocking war，It is also an overall battle，All departments in various regions must strengthen the awareness of the overall situation and overall concept。"People across the country" together with each other "," upper and lower hearts "," Zhongzhi Chengcheng "。War must pay attention to strategy to win。"Guardia", "Aid", "Persist in a game of chess nationwide，Move the enthusiasm of all aspects，Concentrated strength to do major events "" coordinate and take care of、Coordination and linkage，3269_3291、Ji Jizai、Precise policy、Precise policy，We will be able to win the epidemic prevention and control and block "。Active positive activation of these incentives、Positive、Bet365 lotto review Encouraged architecture can show positive emotions and produce physical marks，Repeat through the multiple times and others，Repeatedly strengthened these labels，To encourage more people to actively face and defeat the crisis。

War metaphor、Unity Site、Active emotional architecture activates the collectivist values ​​of the Chinese nation、Revolutionary Cultural Consensus，This is in line with the values ​​of the audience and Chinese culture。This narrative expression has achieved good discourse effects，The value concept of strengthening the destiny of the Chinese nation，Ethical cohesion during the anti -fighting epidemic。

In the spiritual spectrum of Chinese people，Guo and Home、Society and individual，It is an insecure overall。Collectivism is the values ​​of the blood of the Chinese nation。"The rise and fall of the world，The collective values ​​of the blame "are deeply buried in our national consciousness。So，Under the overall situation of "war epidemic"，The Chinese people know the general，Gu Tan，The country's upper and lower people are in the city。There are countless retrograde people incorporated into the front line of the battle，Shengsheng takes righteousness; more people across the country consciously support and cooperate，Strictly strictly execute isolation and cutting virus transmission，Even the right to transfer and sacrifice personal rights。China's anti -epidemic battle，Let a foreign expert emit a "unimaginable" amazing。

　　Cultural integration evoke positive emotions

Since ancient times，Chinese traditional culture focuses on studying the learning of "the time of heaven and man"，Pay attention to "Sky、Place、People "fusion。Destiny of the nation，filial piety to the family，Small to personal slim，It can even be traced back to the emotional sustenance of the original faith，There is no shortage bet365 live casino games of "community" ideological gene of "unity of heaven and man"。

This epidemic has spawned a large number of grounded "hard core" slogans，Most of them are created by ordinary people，Propaganda for the grassroots people。Chinese traditional culture is based on Confucianism，heavy group、heavy moral、Have the concept of family standard，The important practical place of traditional moral values ​​is family，The core value concept is "filial piety"。This type of slogan just connects the moral outlook of the filial piety family community。"How can children count filial piety? Seeing that parents don’t go out"，Reminder、The way of the instructions will be talked about。Each member of the society is the community of destiny，Also responsible community。Everyone's high self -discipline self -protection，The stability and harmony of each small home is the maintenance of the homeland。In the consensus of paying attention to the moral values ​​of personal cultivation，"Don't String the door，No dinner，Being at home is to contribute to the country "" Lare a meal，Family will not faint;，The slogan to add chaos to the society has been recognized by the audience。The discourse construction should choose a narrative method that conforms to the identity of the audience，The moral values ​​that stimulate the recognition of the audience can achieve the best communication effect。

"Vulcan Mountain" and "Thunder God Mountain" naming，"Vulcan" as the image of resisting plague，The architecture of punishing evil corresponds to "Thor"，The confidence and wishes of the naming person to defeat the epidemic of the new crown pneumonia。Dialogue fusion belief、Folklore and Culture One，evoked positive emotions，In the early days of fighting against the new crown pneumonia, the people gave the public a strong spiritual force，firm belief in defeating difficulties。

　　"Community" depicts to create close emotions

The issue of "Community of Human Destiny" is based on the "Community"，shows the charm of Oriental thoughts in the "Datong of the World" in traditional Chinese culture。The "join hands" and "win -win" advocated by the Chinese activate the cooperation and mutual assistance structure。"Common Enemies" and "Unity and Cooperation are the most powerful weapons to defeat the epidemic" constructing the concept metaphor of "the epidemic is the common enemy of humans"。"Virus has no national borders，Influenza does not distinguish between race "，Express "the right path of the people of people in various countries in cooperation with people in various countries"。Global War，There is no "you" between humans to lose "I" to win，Only "we" win -win，Expressive as a "empathy" architecture。

The epidemic awakened people's original experience for the community。We unite together due to common interests，And this common interest first includes "living"，Living in itself is a kind of good。We strive to build "Human Sanitation Community"，"Support to save life"，This original instinct can better stimulate the heart of all mankind，Unite resistance。

Consolidated emotions created by the community，But at the same time stipulate the obligations of obedience。Unity and cooperation requires responsibility and responsibility。"We should not only pay attention to the interests of our country，Also pay attention to the common interests of all mankind "，"Respect life，No reservation，Share experience of preventing and controlling and treating treatment with all parties，The responsibility structure and responsibility architecture stimulated in the discourse that can be provided with a lot of support and help "，fully reflects China's responsibility、The image of a big country that is brave，Play a leading role in the Global War of Resistance。

Socialist Zegmont Bowman vividly depicts the "community" bet365 Play online games as a warm and comfortable place，A warm home，A roof that can cover the wind and avoid rain，It looks like a fireplace that can warm us in the cold winter。"Community" itself can bring people a sense of psychological security and spiritual belonging，The reshaping of such an emotional bond may be the spiritual power of the most hoped to see in the emergency discourse system construction。

(Author Unit: School of Foreign Languages ​​from Fujian Normal University、Fuzhou University Chengcheng College)