In recent years，Due to the rapid development of Internet technology，The way of information communication has changed huge changes，Media integration has become the mainstream trend and research hotspot in the development of the press and publication industry。The existing pattern has brought great impact to traditional paper media，Paper Journal Communication advantage micro，The circulation and influence of some journals decreased sharply。Academic journals as a kind of traditional media，We ushered in new challenges。The spread of traditional journals has been relatively single，Because of the academic and professionalism of academic journals，determines the particularity of its audience and the limitedness of the scale of communication，In the traditional journal mode, its development prospects are not optimistic。

January 2019，General Secretary Xi Jinping focused on promoting the development of media integration during the 12th collective study of the Political Bureau Bet365 lotto review of the Central Committee of the Communist Party of China、The importance of bigger and stronger mainstream public opinion，And proposed a major task to promote media integration to deep development。Media fusion has once again become the focus of attention in the publishing industry。Academic journals as the main media and positions as academic communication，In the new environment of the rapid development and universal application of big data，How to effectively combine the content of new media technology with traditional academic journals scientificly，Provide more for the spread of academic information、Better carrier，Realize the transformation and upgrade of traditional academic journals，It is a real problem that is urgent to solve at present。Academic journals must conform to the trend of the times，Get rid of the inherent thinking fixed formula，Increase the intensity of integrating development with new media，Improving the ability and influence of the publication，Use the innovation of media fusion technology，Find the best "fusion point"。

Academic journals as an important carrier and communication channel for research results such bet365 live casino games as academic research papers in the academic circles，It is an important indicator of the world's relatively common measurement of scholars' research level。Current，Most academic journals still adopt traditional communication methods，Its main position in the dissemination of the media is being severely challenged。On the one hand，The loss of readers and audiences for traditional academic journals，It is undoubtedly a huge impact。Current，The expansion of the explosive development of the new media has continuously crowded the native space of academic journals，The loss of the audience is serious。The emergence of the melting media caught traditional academic journals caught off guard，Academic journals as information providers are no longer strong，The attention of the reader's obtaining information is on a large scale to the network、Transfer of the mobile phone area。Some traditional journals, whether it is issued from the number of issuance、The scope of communication or influence，There is a big gap between the emerging media，Faced with increasing risks and higher costs。On the other hand，Most academic journals spread the way of "Author Bet365 lotto review -Journal -Reader" unidirectional communication。In the era of traditional media，Paper Media is the main carrier of recorded social civilization，It is also the main way to record the transmission information。In this communication mode，Editor and Author、There is almost no interaction between readers，The public accepts information through a single content supply method，It is difficult to interact or participate in multi -directional sharing。But in the background of the media fusion，Large expansion of communication channels，Form of knowledge of knowledge、Communication speed、The reader's reading method has also changed a lot。Readers can realize with the author through the new media platform、Interaction and communication of other peers，You can even choose the way of spreading according to your needs and habits。

General Secretary Xi Jinping emphasized，"To use information revolutionary results，Promote media integration to develop in depth "。Do a good media fusion，It is necessary to coordinate the relationship between traditional media and emerging media，Promoting the advantages of traditional paper media and emerging bet365 Play online games media complementary。Under this situation，Academic journals also need to re -position and think。

First，Strengthen resource integration，Accelerate the transformation and upgrade of academic digital publication。Current，Academic journals are mostly based on paper media，But the circulation is small，Check the inconvenience。Digital publishing breaks the restrictions of traditional paper media，expanded the new media communication channel of academic journals，Open a new field of publishing，strongly promoted the diversified development of publishing content。Digital publishing can expand multiple reading channels，Satisfy the timely nature of users、Convenient requirements，The influence of academic journals is finally generated，Promoting academic popularization and prosperity。Actively develop a highly intensive digital publishing mode，Coordinating layout Journal operation、Evaluation、Evaluation System，Efforts to form a diverse integrated academic journal management system。

2，New Media era，Academic journals must meet the requirements of the times，Extract the timeliness of the publication of Bet365 app download academic achievements，Use new media thinking to consider the relationship between the public and the media。Digital development of the media is the general trend，Academic journals are no longer simply paper media。Current，Some academic journals have been published on schedule to a single paper "Short Fast" online pre -publication，This method provides new ideas for development and new mechanism for academic journals，Make more and more academic journals know。We should take media integration as an opportunity，To better promote the high -quality development of academic journals in the new era，Make greater contributions to inheriting my country's excellent academic culture。

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