With the comprehensive and in-depth implementation of China’s cultural “going out” strategy，Research on the overseas communication bet365 apuestas has gradually become a prominent subject in the academic world。Scholars on the subject of translation、Translation content、Translation method、Transmission channels、Propagation mechanism、In-depth discussion on communication effects，At the same time, address existing problems、Propose countermeasures and suggestions for the difficulties faced。Research on the overseas communication bet365 apuestas is in the ascendant，Many new trends are emerging in the new era，In Material、Method、There are also many new developments in topics and other aspects。

Prominence of paratextual materials。For discovering new problems、Propose new ideas，The discovery of new materials is very critical。current，While conducting research on major text products，Paratext materials gradually attract the attention of researchers。Paratext was first proposed by French literary theorist Gerard Genette，In recent years, it has gradually become a hot topic in translation research。In terms of research on the overseas communication bet365 apuestas，Paratext refers to the various linguistic and non-linguistic materials that exist around the foreign translation，includes cover、Preface、Postscript、Translator’s Note、Acknowledgments、Appendix、Cover、Slogan on the back cover，And related interviews、Translation File、Book Review、Marketing promotions on the website, etc.。Paratext is the gateway for Chinese literary translations to enter foreign literary spaces，Not only can it provide background knowledge and new meaning generation space for foreign readers and researchers，And it can provide some guidance for their reading and acceptance。When Chinese literary works are translated into foreign languages ​​and published，Various types of paratext are often generated，Content covers author reputation、Creative context、Plot summary、Accurate reviews, etc.，Become an important guide for the acceptance of Chinese literary works in the new cultural context。Paratext is scattered inside and outside the work，Flow in printed text、Between Internet Texts，It has the effect of information transmission and intertextual reflection on the original work，Plays a role in value guidance and aesthetic cultivation for readers，Becomes a new material for investigating the overseas spread bet365 apuestas、New Horizons。

Application of digital humanities methods。Big data era，Use digital humanities methods to refine and analyze massive data on literary communication，Brings new breakthroughs to the study of overseas communication bet365 apuestas。Currently，A new focus in research on the overseas communication bet365 apuestas is the investigation of communication effects，Evaluation indicators involve overseas library collections、Reader comments、Media reports、Online store sales、Network included、Social media mentions、Emotional polarity analysis, etc.，And related database、Academic search engine、Software modeling provides extremely practical and effective tools。The number of world library collections is one of the core indicators for measuring the international influence bet365 apuestas。Worldcat database provides a convenient way to analyze，People can search from this database for the library collection and distribution of Chinese literary works translated into foreign languages ​​around the world。The larger the collection is，The wider the distribution area，Indicates that the reading demand of this work is greater。Overseas reviews include book reviews published in academic journals、Comments from ordinary readers and reports from mainstream media。Authoritative academic book reviews will influence target language readers’ reading choices and value judgments，The number of comments and star ratings from overseas readers on Goodreads are important indicators of the international influence of Chinese literary works translated into foreign languages。Factiva is the world’s largest、The oldest news database，People can search for book review articles about Chinese literary translations published by the world's major news media，Help determine the overseas audience and degree of attention of the work。Emotional polarity is the emotional tendency of overseas readers towards Chinese literary works，Usually divided into positive/positive、Neutral、Negative/negative three dimensions。Also，People can use Python language to conduct data mining and analysis of foreign comments on Chinese literary works。It can be said，Big data analysis allows the research on overseas communication bet365 apuestas to develop another set of wings，Really demonstrates the value of quantitative analysis，Also implement the organic combination of qualitative research and quantitative analysis。

Expansion of cultural exchange issues。With new materials、New method corresponding，These are some new issues that have emerged in the study of overseas communication bet365 apuestas in the new era。Over a long period of time，Research on “going out” bet365 apuestas mainly focuses on translation、Problems on communication and acceptance。As the study of overseas communication bet365 apuestas enters a new stage，Academic circles have begun emphasizing the “going out” bet365 apuestas for cultural exchanges between China and foreign countries、The turning effect of mutual learning between Chinese and Western civilizations。Literary communication should better shoulder the mission of the times，Using literature to help improve my country’s international communication capabilities。The ultimate goal bet365 apuestas’s “going out” is to participate in the dialogue of world civilizations，How to promote cultural exchanges between China and foreign countries and mutual learning between Chinese and Western civilizations through the extraterritorial dissemination bet365 apuestas，It has become the proper meaning of the research on the overseas communication bet365 apuestas in the new era。Literature and art for different nationalities、Exchanges between different countries play a positive role，As General Secretary Xi Jinping pointed out，Literature and art are “the best way for different countries and nations to understand and communicate with each other”。Lu Xun said in the preface to the Czech translation of "The Scream": "It is best for human beings not to be separated from each other，Care for each other。However, the fairest road，But we can only communicate through literature and art。”People-to-people and cultural exchanges can be peaceful and gentle、Moisturize things in a silent way、Eliminate conflicts and barriers between countries or ethnic groups，Promote people-to-people understanding。Promote cultural exchanges between China and foreign countries through literature、Promote mutual learning among civilizations，It is an important mission of the study of overseas communication bet365 apuestas in the new era。

　(This article is part of the National Social Science Fund’s major project “Compilation and Research of Overseas Communication Documents of Contemporary bet365 apuestas (1949-2019)” (20&ZD287) phased results)

(The bet365 apuestas is a professor at the School of Liberal Arts, Shandong Normal University)