Construction of the Strategy of the Modernization Industrial System，The Party's Twenty Reports proposed，Promote the modern service industry and advanced manufacturing、Deep integration of modern agriculture。Compared with urban and rural exchange、Village e -commerce、Rural Governance, etc.，A strong top -level design and overall planning with agricultural policy，So，Research on the spread of agricultural policy communication is the study of meta -issues that promote the study of rural social issues。

Before the new media technology enters the policy communication channel，There is a diversified dissemination paradigm for the spread of agricultural policy。From the perspective of authority，Traditional media plays the role of the main channel; from the traditional point of view，The implementation of the spread of rural social policy depends on rural broadcasting; from the perspective of interactive relationship，The notice bar that has the characteristics of the characteristics of small "Directors" characteristics of agricultural policy transmission is longer.，It still affects people’s disciplinary habits。

Under the new media pattern，The framework and logic of policy dissemination must be transformed to the new media model of bet365 Play online games "negotiation and interaction"。This，You can construct a new media platform for the main channel of policy communication，Effective extension of previous rural interpersonal communication channels。

Contents of empowering agricultural policy dissemination。The spread of agricultural policy is generally regarded as top -down administrative communication activities，High content definition，Path dependence on unidirectional "shouting" communication。For the paradigm of "unidirectional communication" in traditional media，The "shouting" spread of policy communication cannot achieve precision landing，It is impossible to get effective information feedback。From the process of policy communication，Policy formulation led by the government，After piloting through some areas，Promote communication with traditional media as the main communication field。Different from the urban community is，Rural society needs to go through multi -level communication process，Governments at all levels to communicate policies at the same time，Traditional media also follow -up，Finally, through the organization of the rural grassroots level and group dissemination ("rural large speakers" and notice boards and village collective meetings)，Complete process transmission process。From the perspective of the media content of agricultural policy communication，Traditional media has bet365 live casino games given full play to the role of the communication channel of the public opinion field，Absorb the opinions and feedback on policies。But from the perspective of communication efficiency，Haven't got rid of the traditional strategy orientation，It affects the effect of policy communication。

New media technology brings the most important changes，Not only greatly enriched the communication channel，It also allows rural social groups to directly participate in the content production and dissemination of policies。New Media's technology empowerment brings technical empowering behavior，Rural social groups are embedded in the diverse subject of policy communication，This generates a widely inclusive rural media social space，While spreading the agricultural policy，Also analytical policy、Feedback，Realize the whole process from policy landing to feedback to implementation.。

Empowerment channels for agricultural policy。As far as the channel is spread，The main channels for the spread of agricultural policy include administrative levels and media channels。Policy communication is different from news communication，The transfer of administrative level is accompanied by compulsory advancement requirements，It is an integration of organizational communication+group communication+interpersonal communication，Easy to get positive response。Policy through the process of innovation and diffusion of administrative levels includes the bottom -up bet365 live casino games absorbing radiation diffusion and top -down public policy diffusion。The inferior radiation spread from the bottom up through the bottom -up, through "local policy innovation -superior adoption -promotion implementation"，The top -down public policy diffusion is realized through the "pilot of the central government -regional area -comprehensive implementation"。The higher the level of the two innovative diffusion policies，The effect of propagation, the more significant。Of course，The lower the level of policy formulation，The more rigorous selection of the content formulation and communication channels of content。In addition to the vertical diffusion of different government levels，The horizontal diffusion adopted by the governments nearby regions is also more common。

Different from traditional administrative level communication channels，Intervention of policy dissemination，Not only the choice of communication channels for communication channels，It also includes the "mandatory intervention" of the public as a policy feedback ecological environment，From this change the effect of policy dissemination。After investigating the farmers 'self -media form, it is found that the policy communication of farmers' self -media is a self -organized self -communication activity，It will spread interpersonal communication、Organizational communication and group communication embedded Bet365 lotto review in the same field。Emphasize the obtaining the same emotional identity in the position confirmation，The tendency to spread channels，It is intended to picture text、live broadcast、live broadcast，Eventually forming a strong transmission situation with a strong sense of immersion; in terms of action goals，Farmers' self -media intended to use the platform fan base and villagers in the same village、Poor households, etc.，Establish "Village Emotional Community"。

Empowerment of narrative words of agricultural policy。With digital technology gradually embedded in the rural social environment，Government、Media and enterprises find new paths jointly with the "New Farmers"，A new "community of rural emotions" that spread to agricultural policy dissemination reveals the prototype。In this process，Multiple subjects try to build different narrative discourse，New media becomes an intermediate field that adjusts different narrative words。It has a strong local characteristics for the spread of agricultural policy，And this newly conceived local policy narrative discourse system is essentially a relationship connection in a complex system。Examine the discourse right of village society，It is necessary to examine the discourse of the agricultural policy spread to farmers。

First，Show of visual production and narrative discourse。Farmers' visual production and discourse presentation，In essence, bet365 live casino games complete the relevant agenda promotion through the process of "seeing" through new media contacts，The contact person will complete the process of cognition and construction of the self -central world through "see"。Second，Multi -media symbols participating in narrative landscape。Visual production is emphasizing the existence of specific scenes，Embedded and immersed communication context of multiple media symbols，This has established a new perspective for the paradigm provided by the agricultural policy。Last，Narrative discourse of the main body of the country community during the live broadcast。Live narrative discourse of the main body of the country community，Emphasize the guidance of policy in content，Highlight local narrative discourse expression，The conceptual identity of the concept of rural emotional community in interactive operations。In this situation，The spread of agricultural policy is given a new color，Become a new media era with strong demonstration public opinion field，Promote the overall communication of the new media's agricultural policy。

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(Author Unit: Academy of Literature of Ludong University)