The "Central Committee of the Communist Party of China on persistence and improvement of socialist system with Chinese characteristics、Decision of Promoting Several major issues of the national governance system and governance capabilities "pointed out，To build an online online and Internet、The mainstream public opinion pattern of internal and external declarations，Establishing content construction as the fundamental、Advanced Technology is supported、Innovative management of all -media communication system。Build a full media communication system with the purpose of service governance，Not only a problem with the reconstruction of the modern communication pattern，It is also a question of modernization of the national governance system and governance capabilities。Construction of the entire media communication system，Not only to improve the ability level of news public opinion，It is a basic requirement for governing the country in the new era。Current，The main problems needed to solve the need for the construction of international communication capabilities in my country，It is in the context of participating in global governance，How to build and create a full media international communication system with internal and external announcements，How to truly effectively improve the communication power of my country's international communication、Guidance、Appeal and influence。This requires us to focus on the global governance issues that China participates in，Discussion on the construction of a full media international communication system building Bet365 app download internally and outside the public opinion of major international public opinion。

First，We should focus on one of the important aspects of participating in global governance in the modernization of national governance -，Exploring the construction path of the international communication system with Chinese characteristics。First, the system grasps the historical changes of the global governance pattern and the new changes and new trends arising from the global governance pattern，and closely combined with new problems facing new international relations with Chinese characteristics、New contradictions and new challenges，Revealing the history of the announcement mechanism of the internal and external announcement of Chinese characteristics、Status and operation mechanism，Laying a solid theoretical basis。The second is to grasp the logical relationship between the spread of all media communication and global governance、Based on the principle and mechanism of interactive principles，Explore the path of theoretical innovation and breakthrough point，and focus on the major international public opinion case，Discussion on the actual issues and general rules of China ’s participation in the announcement of the internal and external announcement of global governance，Clarifying the basic ideas and strategy selection of all -media international communication systems in which the global governance pattern is internal and foreign.。Third is a new problem in the new era of international relations with Chinese characteristics、New changes and new trends，Around the main body of communication、Communication content、Communication object、Communication object，and technical support、Management innovation and other core elements，Build a full media international bet365 live casino games communication innovation system that builds a global governance pattern。

Next，Using the Chinese Plan for Global Governance -Promoting the Construction of "Community of Human Destiny" as the purpose，Support with the integration of emerging media，Basic ways to spread the discourse system and communication mode and strategy innovation，Build a full media international communication system with Chinese characteristics。On this question，I put forward the following four aspects of the idea。

First is to build the international communication main body pattern of diversified collaborative participation。Actually，This is based on the objective needs of the "human destiny community" in response to the objective needs，Modernization from the national governance system and governance capabilities starts to build the main structure of the "government -media -social (public)" trio，In -depth exploring the coordination mechanism between different subjects in the process of construction of the international communication system of the entire media，Changes for a long time of international communication participation subject comparison，Government、The "unicorn drama" communication main pattern of official characters and other official roles such as official agencies and media，Create a "chorus" format that is more suitable for international communication needs to be more suitable for global governance needs，to reduce or eliminate unnecessary doubts and resistance from the international public opinion field，The purpose of enhancing the effect of international communication。

Second, the establishment of a full media international spreading language system that can carry and convey the value concept of "community of human destiny"。"Community of Human Destiny" is a Chinese plan for global governance，It is also the inherent requirements and core concepts of my country's foreign publicity and international communication，It is an important content Bet365 lotto review and source of discourse in international communication，It is the entry point and focus point of spreading China's core values ​​to the outside world。Construction and optimize the international spread of discourse，It is a new mission for my country to spread in the new era。Constructing China's own international communication system，The key lies in telling the story of socialism with Chinese characteristics to the international community、The story of the Chinese dream、Chinese Story、Story of the excellent Chinese culture and the story of Chinese peaceful development。In short，This requires us to take the "Community of Human Destiny" as the core idea and focus in the global governance context，Build China's own full media international communication language system，Integrate Chinese values ​​in the common values ​​of human beings，Therefore, telling Chinese stories in all directions，spread Chinese voice。

Third is to create a fusion media matrix for international communication of all media。Promote the deep integration of the media，It is the only way to modernize my country's international communication capabilities in the context of new media technology。This requires us to deal with traditional media and emerging media in international communication、mainstream media and commercial media、The relationship between professional media and social media and domestic media and foreign media。Under the current pattern of international communication，Both the core role of the mainstream flagship media of international communication，We must actively develop and use emerging media such as social media and other emerging media in international communication.，Create a fusion media matrix for international communication of all media。For this，It is necessary to establish bet365 best casino games a linkage mechanism for deep integration of multimedia，embodies a sense of integration; we must also create a reasonable media matrix，Highlight the core role of flagship media，Key consciousness; more active use of 5G、Artificial Intelligence、Big Data、Cloud computing and other new media technology，With advance consciousness。

Fourth is the actual needs of the global governance China plan around the "Community of Human Destiny"，Explore the strategic positioning of my country's international communication system in China、Framework selection and mode innovation。Strategic positioning，The goal orientation should be based on Chinese participation in global governance and the construction of "community of human destiny"，Persist in the common value of human beings; in the concept of communication，It should weaken political color、Strengthen cultural attraction，Weakened the concept of rise、​​Strengthen the concept of sharing，Weakened the same communication、Reinforcement Different Communication; in terms of communication strategy，It should be shifted from an official perspective to a civilian perspective，From the grand narrative to the figurative narrative to the fixture，Turn from professional media to social media，Showing from deliberate propaganda to nature，From the perspective of communication to telling stories,，Turn from "China -based" to "Global Vision"，Turn from audience thinking to user thinking，Turn from a single content to diversified content，From "Outside" to "Domestic and Foreign" coordinating and turning around。

Last，Establish an evaluation mechanism for the international communication effect of all media。Establish a scientific and standardized full media international communication effect evaluation mechanism，It is an important bet365 live casino games guarantee for building an international communication system with Chinese characteristics，It is also effectively improving the communication power of my country's international communication、Guidance、The necessary conditions for appeal and influence。This requires us to establish an indicator system for the evaluation of the effect of the international communication system of the whole media，also requires us to design a reasonable design effect evaluation plan，How to use text coding、Data mining、Semantic analysis、Questionnaire survey and other means to obtain the required data，Establish a practical international communication effect evaluation mechanism，Effective measurement of the content of international communication，Explore the content of the communication、Communication method、Communication object、The relationship between the communication strategy and the effect of communication，Then provide scientific decision -making basis for continuous optimization and improvement of the international communication system of the entire media。

(This article is the key project of the National Social Science Foundation "Big Data -based Public Incident Social Public Opinion Research Research" (18AXW010) phased results)

(The author is the director of the Academic Committee of the School of Journalism and Communication of Guangdong University of Foreign Trade、Professor，Director of Marxist Journalism and Chinese discourse System Research Center of the Propaganda Department of the Guangdong Provincial Party Committee)