Looking at the history of civilization and cultural development of various countries，Translation as continuing national cultural blood、Make an indelible contribution to advancing the communication and integration between different cultures。Since the 21st century，With the enhancement of China's comprehensive national strength，China's international influence continues to expand，Chinese and Western、Fundamental changes have undergone ancient and modern relations。One of the changes，Involved in Chinese and Western，It is from West Xue East to Chinese culture to go out，The Trend of the West Biography of the East School。Two of changes，Involved in ancient and modern，is the fundamental break from the "old world" to the shift to the traditional culture of Chinese、The re -understanding and promotion of the Chinese national values。These two fundamental transformations have raised many new major issues to the translation industry，The two of the most challenges are: What kind of "Chinese culture" to show the world? How to get Chinese culture、Go in?

　bet365 Play online games Pay attention to the integrity of values

"Culture is the blood of the nation，Is the spiritual home of the people "。To inherit and continue the excellent traditional Chinese culture，First of all, affirm the meaning of the excellent traditional Chinese culture，Aware that it is the foundation and soul of the Chinese nation，It is a cultural fertile soil for socialism with Chinese characteristics。The report of the 18th National Congress of the Communist Party of China proposed the "Building an Excellent Traditional bet365 best casino games Cultural Inheritance System，Promoting the excellent traditional culture of China "; the report of the 19th National Congress of the Communist Party of China proposed" promoting the excellent traditional culture of China，To deal with the relationship between inheritance and creative development，Focus on the "two innovations" spirit of creative transformation and innovative development。From this，How to build the inheritance and innovation system of excellent traditional Chinese culture，How to achieve the national strategic decision of Chinese culture to go out，One of the focus issues that become the focus of the academic world。

Chinese traditional culture is an important resource for Chinese culture inheritance and development，It is an indispensable spiritual guarantee for national rejuvenation and the rise of the country。Chinese classics are important civilizations inherited by Chinese culture，The core of the Chinese nation's 5,000 -year -old traditional culture，Values ​​carrying traditional Chinese culture。Chinese culture is going to go out，Foreign translation of Chinese classics is the problem that Chinese culture goes out first。The overall ideological wisdom reflected in the Chinese cultural classics and the thorough perception of the life of the universe，The spiritual charm that has the open spirit that transcends time and space to us，It is the foundation of the cultural soft power of the Chinese nation's origin，It has important enlightenment significance in the current global consumerism and digital waves。So，We should adhere to cultural consciousness and confidence，Grasp the core content of Chinese culture，Idea for China、Culture、Literature conducts in -depth and comprehensive research and overall grasping，The most essential essence formed in Chinese history、Bet365 lotto review The best、The most essence part of "Going out"，Make foreign translations form a mainstream cultural system，Joining formed Chinese cultural values，Because of the deep impact of national culture, it is mainly reflected in values，The influence of values ​​is an essential impact of culture from a certain perspective。

The blending of various different thinking fields or cultural backgrounds is an ancient and realistic spiritual effort to tend。Under the context of globalization，The regional history of civilization has already been cast with a magnificent world history，Human traditional local space -time experience should become the value coordinates of various characteristics and style of global experience。In the background of seeking dialogue and communication in the international community，Pay attention to the ideological and integratedness of Chinese culture classic foreign translation，Not only is it conducive to the construction of the Chinese culture overseas discourse system in the new period，It can also effectively answer where "tradition" goes in the experience of globalization、How to adhere to "traditional" and realize worldwide problems such as "transformation creation"，Ancient and modern times in the new era、Chinese and Western civilization mutual learning provides model significance。

　　Stocking: respond to the needs of the audience  Promoting translation and acceptance of multiple interaction

"Going out" Chinese culture covers a wide range，Judging from the works that are only translated and spread，Not only the ancient Chinese classics in the previous essay，Involved in Chinese literature、Philosophy、Aesthetics、Politics、All aspects of ethics，It is the crystallization of the spiritual wealth of the Chinese nation for thousands of years，Also includes excellent Chinese bet365 Play online games contemporary literary works。Chinese culture goes global，On the one hand, we must adhere to the root of traditional culture，On the other hand, we have to make our contemporary fresh cultural products、Cultural achievements are continuously promoted。One problem that needs special attention to going out in Chinese culture is，What kind of culture should we show the world? The translation of Chinese culture should be guided by correct values。Everyone with Chinese characteristics，With positive power，Can enrich people's spiritual life、Improve people's spiritual realm、The culture of the spiritual territory of the extended person，All China Excellent Culture, which can be introduced to the world。

Generally speaking，Talking about Chinese culture foreign translation，The first reaction of people is the translation of Chinese classics such as the sons and Chinese classics such as the sons，But due to history、Culture、Society、Effects of many factors such as ideology，The spread and acceptance of Chinese classics overseas are not smooth sailing，Need us to continue to advance。But we see without joy，Translation，Mo Yan、The works of contemporary writers represented by Bi Feiyu and others，Because it meets the needs of overseas audiences，Extended the broad world overseas。Since the 21st century，Science fiction literature and online literature is the two major forces of Chinese contemporary popular literature。Chinese contemporary science fiction literature inherits the gene of traditional Chinese literature，With a unique Chinese -style narrative，both observe the current Chinese real society，At the same time, it also reflects on the common situation faced by humans around the world，transformed from literature to culture and thought，Become a source of worldwide love。

In view of this，We should bet365 Play online games meet the development needs of the times，Fully understand overseas market，Under the premise of knowing the needs of overseas audiences，Actively respond to their call，Channel of expanding literary foreign translation，Forms a variety of genre、Active and dynamic translation interpretation and acceptance interaction，Promote Chinese culture to go global。

　　Innovation: Multi -mode communication  Pioneering culture Going out of the new path

Chinese and Western cultural exchanges can have multiple forms，You can communicate through official channels，It can also be a folk pure spontaneous communication and interaction。Objectively，At present, there are still some shortcomings in my country's overseas communication market，The way to go global is relatively single。Urgent need to play a variety of forces，Realize multiple blooms、Multi -Lujin，Also urgently need more high -quality works that move people，Let traditional culture rejuvenate with emerging communication methods、Win the world's attention。

In recent years，The self -media industry is developing rapidly，It also brought new changes and opportunities to Chinese and Western cultural exchanges，Among them, the more representative is the gourmet blogger Li Ziyi。She became popular at home and abroad due to the short video of the Chinese traditional cultural content，Open a window for the world to understand Chinese culture，Let the foreign audience feel the characteristics and value of the Chinese rural culture in the scene of the scene that she shows，In ordinary Chinese people、Fresh and beautiful life feels the spiritual pulse and cultural fashion of the rural China。Picture、Sound、Color、A combination and interaction between various symbolic modes such as video and text can bring a strong visual impact and multi -media experience to the target Bet365 app download language audience，The intention and acceptance effect of this innovative communication method should be more effective than simply introducing Chinese culture.。In view of this，The translation and communication of Chinese culture should use the strength of visual culture to flourish，Utilize the diverse interaction and cross -cultural interpretation of different symbolic modes，Provides multiple possibilities for the understanding and acceptance of Chinese culture in different regions and nations，Meet the world's cognitive needs for China。

"Chinese culture is a surging and forward river，Different river sections have rich connotations and different aspects，There are fertile soil accumulated in 5,000 years of civilization，There are also changes in the new and moon brought by modern development。Let me tell such a large and profound and complex Chinese story，Not easy。"We need to respect history、Pay attention to classic readings，Find a good story of China from the ancient classics; you need to respect the present、Pay attention to overseas needs，Tell Chinese good stories from the perspective of the receiver; you need to respect the law of communication、Pay attention to updating the communication path，Display a good story of China with a new path that meets the laws of modern people。

In the era of globalization，In the field of material，In Economic Trade Activities，Active going global is a kind of normal。In spiritual exchange activities，Active going out should also be a normal state。Chinese culture goes global，is the call of the times，It is also the inevitable of history。If the translation practice and research of Chinese classics，It is the value of going out for Chinese culture，So，The translation practice and research of Chinese contemporary online literature is a contemporary strain for Chinese culture.，The bet365 live casino games form of using the Internet from the media to make folk communication is the era innovation of Chinese culture.。We must uphold the principle of inheritance and development，In "Sticking、strain、Innovation "in multi -dimensional interaction，spread Chinese good story，Let Chinese culture go out、Go in。

(Author is a senior professor of liberal arts in Zhejiang University、Executive Vice President of the Chinese Translation Association)