Looking at the history of civilization and cultural development of various countries，Translated as continuation of national cultural bloodline、Making indelible contributions to promoting exchanges and integration between different cultures。Since entering the 21st century，With the enhancement of China’s comprehensive national strength，China’s international influence continues to expand，中西、The relationship between ancient and modern times has undergone fundamental changes。One of the changes，Involving China and the West，It is the transition from Western learning to the east to bet365 premier league odds going out，The trend of spreading learning from the East to the West。Change 2，Involving ancient and modern times，It is to shift from a fundamental break with the "old world" to an appreciation of traditional bet365 premier league odds、Re-understanding and promotion of Chinese national values。These two fundamental changes have raised many new major issues for the translation industry，The two most challenging ones are: what kind of "bet365 premier league odds" does China want to show to the world？How to let bet365 premier league odds go global、Go inside？

　bet365 premier league odds: taking thought as the guide Focus bet365 premier league odds integrity of values

"Culture is the blood of the nation，It is the people’s spiritual home”。We must inherit and continue China’s excellent traditional culture，First of all, we must affirm the significance of China’s excellent traditional culture，Recognize that it is the foundation and soul of the Chinese nation，Is a fertile cultural ground for the construction of socialism with Chinese characteristics。The report of the 18th National Congress of the Communist Party of China proposed “building an excellent traditional cultural inheritance system，The major task of “promoting China’s excellent traditional culture”；The report of the 19th National Congress of the Communist Party of China proposed “carrying forward China’s excellent traditional culture，We must handle the relationship between inheritance and creative development，Focus on the "two creations" spirit of creative transformation and innovative development。From this，How to build an inheritance and innovation system for China’s excellent traditional culture，How to realize the national strategic decision of bet365 premier league odds going global，Becoming one of the focal issues of common concern in the academic community。

Chinese traditional culture is an important resource for the inheritance and development of bet365 premier league odds，It is the indispensable spiritual guarantee for national rejuvenation and national rise。Chinese classics are important achievements of civilization passed down by bet365 premier league odds，It embodies the core of the five thousand years of traditional culture of the Chinese nation，Carrying the values ​​of traditional bet365 premier league odds。bet365 premier league odds must go out，The foreign translation of Chinese classics is the first problem that must be solved when bet365 premier league odds goes global。The overall ideological wisdom and thorough understanding of the universe and life reflected in Chinese cultural classics，Has the spiritual charm that transcends time and space and is open to us，It is the foundation of the Chinese nation’s unique cultural soft power，It has important enlightenment significance in the current wave of global consumerism and digitalization。Therefore，We should uphold cultural awareness and self-confidence，Grasp the core content of bet365 premier league odds，Thinking about China、Culture、On the basis of in-depth and comprehensive research and overall grasp of literature，Promote the most essence formed in Chinese history、Best、The best part is “going out”，Make foreign translation and introduction form a mainstream cultural system，The synergy that forms Chinese cultural values，Because the deep influence of national culture on the outside world is mainly reflected in values，From a certain perspective, the influence of values ​​is the essential influence of culture。

The integration of various different thinking perspectives or cultural backgrounds is an ancient and realistic spiritual endeavor。In the context of globalization，The regional history of civilization has forged a magnificent world history，Humanity’s traditional local time and space experience should become a value coordinate with its own characteristics and style in global experience。In the context of the international community seeking dialogue and exchanges，Pay attention to the ideological and holistic nature of the translation and introduction of Chinese cultural classics，Not only is it conducive to the construction of the overseas discourse system of bet365 premier league odds in the new era，It can also effectively answer the question of where “tradition” will go in its encounter with globalization、How to uphold "tradition" and achieve "transformative creation" and other global issues，For the past and present in the new era、Mutual learning between Chinese and Western civilizations provides exemplary significance。

　　Response: Respond to audience bet365 premier league odds Promote bet365 premier league odds and accept diverse interactions

The bet365 premier league odds of “going global” covers a very wide range，Only from the works of foreign translation and dissemination，Including the ancient Chinese classics discussed above，Involving Chinese literature、Philosophy、Aesthetics、Politics、All aspects of ethics，It is the crystallization of the spiritual wealth of the Chinese nation over thousands of years，Also includes excellent contemporary Chinese literary works。bet365 premier league odds going global，On the one hand, we must stick to the roots of traditional culture，On the other hand, we must also bring our contemporary vivid cultural products、Cultural achievements are constantly promoted。An issue that requires special attention when bet365 premier league odds goes global is，What kind of culture should we show to the world？The translation and introduction of bet365 premier league odds must be guided by correct values。Everything with Chinese characteristics，Positive and uplifting，Can enrich people’s spiritual life、Improve people’s spiritual realm、Culture that expands people’s spiritual realm，These are excellent Chinese cultures that can be recommended to the world。

Generally speaking，Talk about bet365 premier league odds foreign translation，People’s first reaction is the translation and introduction of Chinese classics such as Zhuzi, Confucianism, Buddhism and Taoism，But due to history、Culture、Society、The influence of many factors such as ideology，The dissemination and acceptance of Chinese classics overseas has not been smooth sailing，We need to keep pushing forward。But we are not without joy to see，via translation，Yi Mo Yan、Works of contemporary writers represented by Bi Feiyu and others，Because it meets the needs of overseas audiences，Expanding a vast world overseas。Since the 21st century，Science fiction literature and Internet literature have become the two major forces for the overseas spread of Chinese contemporary popular literature。Chinese contemporary science fiction literature inherits the genes of traditional Chinese literature，With a unique Chinese narrative，Not only observes the current Chinese real society，At the same time, it also reflects on the common situation faced by human beings around the world，Transformed from literature into culture and thought，Become a source of worldwide empathy。

In view of this，We should adapt to the development needs of the times，Full understanding of overseas markets，Under the premise of knowing the needs of overseas audiences，Positively respond to their calls，Expand channels for foreign literary translation，Diverse genres、A rooted, sourced and dynamic interaction between translation, introduction and acceptance，Promote bet365 premier league odds to go global。

　　Innovation: Multimodal bet365 premier league odds Open up new paths for bet365 premier league odds to go global

Cultural exchanges between China and the West can take many forms，Communications can be made through official channels，It can also be purely spontaneous communication and interaction among the people。Objectively speaking，Currently, my country still has some shortcomings in the overseas communication market，The way for bet365 premier league odds to go global is still relatively simple。Urgent need to use multiple strengths，Realize multiple blooms、Multiple routes，There is also an urgent need for more high-quality works that touch people's hearts，Let traditional bet365 premier league odds shine with the help of new communication methods、Winning the world’s attention。

In recent years，While the self-media industry is developing rapidly，It also brings new changes and opportunities to cultural exchanges between China and the West，The most representative one is food blogger Li Ziqi。She became famous at home and abroad for her short videos of traditional Chinese cultural content，Opens a window for the world to understand bet365 premier league odds，Let foreign audiences understand the characteristics and value of Chinese rural culture through the scenes, emotions, words and deeds she shows，Ordinary Chinese people、Feel the spiritual pulse and cultural fashion of contemporary Chinese rural areas in a vivid and aesthetic life。Pictures、Voice、Color、The combination and interaction between various semiotic modalities such as video and text can bring a strong visual impact and multi-media experience to the target language audience，The expression and acceptance effect achieved by this innovative communication method should be more effective than simply introducing bet365 premier league odds text。In view of this，The translation and dissemination of bet365 premier league odds should rely on the vigorous development of visual culture，Utilize multiple interactions and cross-cultural interpretations between different semiotic modalities，Provide multiple possibilities for audiences from different regions and nationalities to understand and accept bet365 premier league odds，Meet the world’s cognitive needs for China。

　“bet365 premier league odds is a surging river，Different river sections have rich connotations and different aspects，The fertile soil accumulated by five thousand years of civilization，There are also rapid changes brought about by modern development。Tell such a profound and complex Chinese story well，It’s not easy。”We need to respect history、Pay attention to classic readings，Looking for good Chinese stories from ancient classics；Need to respect the present、Pay attention to overseas demand，Telling good stories about China from the perspective of the recipients；Need to respect the laws of communication、Pay attention to updating communication channels，Use a new way to spread Chinese good stories that conforms to the communication rules of modern people。

In the era of globalization，In the realm of matter，In economic and trade activities，It is normal to take the initiative to go out。And in spiritual communication activities，It should be normal to take the initiative to go out。bet365 premier league odds going global，It is the call of the times，It is also a historical necessity。If we talk about the translation practice and research of Chinese classics，It is the persistence of the value of bet365 premier league odds going global，Then，The translation practice and research on contemporary Chinese online literature is a contemporary response to the bet365 premier league odds going global，The use of Internet self-media for folk communication is an innovation of the times for bet365 premier league odds to go global。We must uphold the principle of inheritance and development，In "Hold on"、Strain、Innovation” three-pronged multi-dimensional interaction，Spread China’s good stories，Let bet365 premier league odds go out、Go inside。

(The author is a senior professor of liberal arts at Zhejiang University、Executive Vice President of Translators Association of bet365 premier league odds)