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The history of the 5,000 -year -old civilization of the Chinese nation created countless gorgeous cultural treasures，The great practice of socialism with Chinese characteristics has given new elements of Chinese culture、New Connotation。Today's historic changes in China and the world，Explain to the world、Recommended more with Chinese characteristics、Reflection of Chinese spirit、Excellent culture that contains Chinese wisdom，It is both a glorious era mission，It is also a difficult historical task。

Professor Zhang Chaoyi, deputy director of the Chinese Culture University of Foreign Languages ​​University of Foreign Languages ​​and University of Foreign Languages，Current Chinese culture "going global" is shifting from non -conscious to consciousness，From extensive development into the new stage of connotative development。In order to adapt to the new features of "going global" in the new period of Chinese culture、New pattern，Chinese culture "going global" urgently needs to innovate content forms and institutional mechanisms，Expansion channel platform，Innovation method and method，Enhance the affinity of Chinese culture、Infectious、Attraction and competitiveness。

　　Culture "Going Global" to produce new results

"China Social Sciences": With my country's overall strength and international status, it has greatly improved，In recent years, the pace of "going global" in my country's culture is getting faster and faster。Philosophy and Social Science、Chinese、Movie TV、Culture and Art、Anime、Press and Publication and other fields such as "going out" work in various fields presents a prosperous scene。

Zhang Chaoyi:Yes。Enhance the soft power of national culture，Enhance the international influence of Chinese culture，Promoting Chinese culture "going global"，It has become an important mission of Chinese cultural construction in the new period。From the government to the folk、From the field of literature and art to the field of ideology，Chinese culture "going global" has been fully spread out，Large scale、Unprecedented involved in the generality。

Chinese philosophy and social sciences "go global" to make important progress。The number of papers published by Chinese scholars in international publications is increasing year by year。As of 2013，Chinese scholars in SSCI (back to 1900) and A&HCI (Back to 1975) Publication published articles 62162 articles，Among them, the volume of posts from 2012 to 2013 accounted for nearly 30%。Of course，The increase in quantity does not necessarily represent the improvement of quality，But no matter what，Increasing quantity indicates that the voice of Chinese scholars is being concerned about more and more people internationally。2012-2014 China average Bet365 app download about 5 new English journals every year in China。

Chinese and foreign cultural exchange fever is constantly heating。In China and Russia、China and the United States、Chinese and English、China France、Central Indonesia、Central South Africa、Zhongde、Senior Chinese and European High -level Human Exchange (Dialogue) mechanism and other government cultural exchanges and cooperation mechanisms are promoted，China and the European Union、ASEAN、The cultural exchanges of the Shanghai Cooperation Organization and countries around the world entered a new stage。"Happy Spring Festival"、"Meet Beijing"、"Asian Art Festival"、"China -Africa Culture Focus"、"Arab Art Festival" have covered more than 100 countries and regions in the world。Take "Happy Spring Festival" as an example，In 2016, more than 2,100 events were held in 470 cities in 140 countries and regions around the world，Brand、Localization、The level of marketization is continuously improved。

Chinese culture has made great progress。Book、Film and Television Drama、Online games, etc. are well sold in the international market，Cultural content、Core technology and standard export ratio increased significantly。The total import and export of cultural products in 2016 was 88.52 billion US dollars，Among them, exported 78.66 billion US dollars，The achievement surplus is 68.8 billion US dollars; the export volume of cultural entertainment and advertising services in cultural service exports is 5.43 billion US dollars，increased by 31.8%year -on -year; the cultural and sports and entertainment industry directly invested 3.92 billion US dollars，increased by 188.3%year -on -year。

The construction results of the Confucius Institute are glorious。As of the end of 2016，Establishing 512 Confucius Institutes and 1073 Confucius Classrooms in 140 countries and regions around the world。Driven by the Confucius Institute，More and more countries in the world include Chinese teaching into their national education system，Foreigners who study Chinese in 2014 have reached 100 million people，3.3 times when the Confucius Institute was established in early 2004。

The pace of construction of overseas Chinese cultural center accelerates。Current，China 11 countries in Europe、10 countries in Asia、5 countries in Africa、Three countries of Oceania and Latin America have established 30 Chinese cultural centers in the Communist Party，Among them, the Chinese cultural center established in countries along the “Belt and Road” reached 11。Overseas Chinese Cultural Center rooted in local，Holding culture、Artistic activities exceeds 100 games per year，Effectively showing civilization、Democratic、Open、China's image of progress。

The above aspects fully reflect，With the enhancement of my country's comprehensive national strength、Enhancement of international status，"Going out" in our country has created a new situation、New fruit。

　　Cultural confidence to "go global" greater base

"China Social Sciences": Standing on the new starting point，"Going out" in Chinese culture also ushered in new opportunities。Can we say，Raise Cultural Consciousness、Enhancement of cultural self -confidence，Give Chinese culture to "go global" to be more confident?

Zhang Chaoyi:Indeed，Cultural Consciousness and Cultural Confidence is the foundation and premise of "going global" in Chinese culture。China today，Unprecedented near the World Stage Center，Unprecedented goal of achieving the great rejuvenation of the Chinese nation，The ability and confidence in achieving this goal unprecedented。This is changing the self -criticism that Chinese cultural reforms have traveled in modern times、West as a teacher's logic，The era of equal communication with Western culture is here。

Since the 19th century，The West has gradually established discourse hegemony in the world，The original regional culture is equivalent to modern culture，Shape Western culture as a myth that is sanctified。Western culture superior theory has long been aware of our cognition of western culture and its own culture，We need to comprehensively and objectively review Western culture。Looking at history, you can find it，Western culture is not the root of world culture。The formation of Greek culture is deeply affected by Assyria culture、The influence of oriental culture such as Sumerian culture; Arab culture has made important contributions to the Renaissance movement; the Enlightenment period，A series of works introduced by Jesus brought back by the Jesuit of China，A profound impact on Europe。It is during the process of continuous learning from oriental culture，Western culture has only obtained the motivation to develop forward。

Throughout the barriers of Western centralism，Promote Chinese culture to the world with a more bold step，Just at the time。Our cultural self -confidence comes from the Chinese excellent traditional culture bred in more than 5,000 years of civilization development，Revolutionary culture and socialist advanced culture bred from the party and the people in the practice and development practice of the party and the people，It comes from the improvement of my country's comprehensive national strength and international status。The great achievements made in China's reform and opening up for nearly 40 years can be compared with any most glorious history in human history，We have reason to accumulate ourselves on the basis of 5000 years of culture、Introduction to the idea of ​​the thoughts burst from this great era after hundreds of years of suffering is introduced to the world，Share Chinese culture and wisdom with the people of all countries。

　Grasp the new trend of "going global" in culture

"China Social Sciences": Look at the world today，Culture in the international economy、Politics、The weight of the concept and other games accelerates the rising，The status and role of the comprehensive national strength competition are even more prominent。New trends in order to adapt to the development and exchanges of world culture，What new topics should we solve in our country's "going global"? 

Zhang Chaoyi:We are seeing Chinese culture "going out" and achieved great achievements，You must also be soberly recognized，my country's rich cultural resources have not fully transformed into the cultural advantage of "going global"，The effective supply of Chinese culture is far from meeting the needs of international audiences，Chinese cultural soft power and international influence are not matched with my country's economic strength and international status。We must accurately grasp the new trend of world cultural development and exchange，Vigorously strengthen the construction of socialist culture with Chinese characteristics，Actively promote the culture of "going out"，The concept of value of communication，Enhance understanding and identity，Shape a good image，Win a more active position in international competition。

To strengthen the top -level design and coordinate and coordinate。Current Chinese culture "going global" is shifting from non -conscious to consciousness。At the same time，The global pattern of "going global" in Chinese culture still needs to strengthen the national politics、Organic coordination in all aspects of the economy。The joyful thing is，"Guiding Opinions on Further Strengthening and Improve the Work of Chinese Culture" and "Opinions on Implementing the Implementation of the Development Project of Excellent Traditional Culture in China" have been introduced one after another，The top -level design of the "going global" of Chinese culture in the new period is becoming clearer。

International platform to expand spread Chinese culture。Development of multilateral cooperation、Widely participate in multilateral mechanisms，It is an important way for China to play a role of responsible power。In the political field，United Nations、Shanghai Cooperation Organization、BRICS cooperation mechanism is an important international platform for China to play an influence; in the economic field，Gangs 20th Group、Asian Infrastructure Investment Banks and other platforms are important starting points for China to participate in global economic governance; but in the cultural field，The practice of China participating in international mechanism is relatively lagging。In addition to UNESCO，There are still many multilateral cultural mechanisms internationally，We are not familiar with the operation and characteristics of these mechanisms。In the past, Chinese culture "going global" mainly depends on itself。But under the new situation，We also have to learn to spread Chinese culture on the larger stage of international cultural multilateral organizations、Show the charm of Chinese culture。

To strengthen the effect evaluation。For a long time，The country has invested huge investment in culture "going global"，But what is the effect? Have not established an effective evaluation system。Overseas cultural activities with foreigners as the audience，Participants are mostly "cooked noodles" for the support; overseas business performance profitability is limited ... Needless Bet365 app download to say，Chinese culture "going global" often encounters such embarrassment。"Going Bet365 lotto review out" in Chinese culture transferred from extensive development to a new stage of connotative development，Establish a global communication and influence evaluation system and platform，It is imperative。Of course，How to evaluate the "going global" of culture is a new topic，We need to gradually accumulate experience。For example，You can try to set off from the TV broadcast movie "Going out"，Explore the laws and characteristics of industry evaluation，or the way to explore comprehensive evaluation in the region。During the evaluation process，Be sure to take into account the two dimensions of quantity and quality。

　　Fully activate social and cultural power

"China Social Sciences": Chinese culture "go global" to enter the new stage，The institutional mechanism that determines the "going global" must be innovated with it。How to coordinate the government with the government -led "going global" model、Social participation、Government and civilian giving together、market operation mode change?

Zhang Chaoyi:The process of "going global" in culture is actually the process of reform and innovation in the domestic cultural system。

On the one hand，Culture has ideological attributes，In the face of Western ideology penetration, strengthen supervision，Guarantee national cultural security; on the other hand，Also see the industrial attributes of culture，To play the positive role of the market in the allocation of cultural resources，Fully mobilize various social and cultural resources，Activate social and cultural power，Promote social and cultural organizations including cultural enterprises to expand overseas。

　　"China Social Sciences": Some people say，Chinese culture wants to "go global"、"Go in"，to a large extent depends on whether we can sell excellent cultural products。In this sense，Enterprise is the main force of "going global" in Chinese culture。What do you think of this problem?

Zhang Chaoyi:，Promote the cultural "going global" in the form of trade and investment，More sustainable、The effect is better。Production of excellent cultural products、Packaging、Output、Communication，It is conducive to showing friendship、Sunshine、upward、Vibrant China Image。But the "going global" of cultural enterprises is just one aspect，More importantly, all Chinese companies that "go out" must establish a consciousness and consciousness of spreading Chinese culture。

With the deep integration of China's economy and the world economy，Especially the "Belt and Road" construction has steadily advanced，Chinese companies "go global" in the "blowout" situation。They are an important carrier for Chinese culture "going out"，It is the main force。Can an enterprise become a great company，enthusiasm for culture、support for national cultural communication is a key。But in this regard，Chinese companies currently "going global" are not well done。It is recommended to pass tax、Cultural Fund and other methods，Corporates Bet365 lotto review that guide "going global" beyond their own economic interests，Pay attention to cultural issues with greater mind。

　　Academic "going global" is the core

"China Social Sciences": As you said，Chinese culture "going global" has entered a new stage of connotative development。At this stage，Is the academic "going global" in a more important position?

Zhang Chaoyi:Language is the foundation、Culture is peripheral、Academic is the core，This is the basic experience of spreading its own culture and concepts to major countries in the world。We must be soberly aware: the development of a large country lies not only in the development of economic and politics，Also in the development of thought and culture。Introduce Chinese culture from a higher academic level in the world，It has become the urgent need for peaceful development in China。We are consolidating the results of the Confucius Institute and continuing to do a good job of art、Education、Sports and other humanistic exchanges at the same time，The planning of Chinese philosophy and social sciences should be placed in the core position of the overall strategy of the national soft power construction。

We have already talked about，The era of equal communication with Western culture has arrived。In the era of this great development, large change, and adjustment，Chinese academics should play，To tell the world with academics。There is a misunderstanding in the West，Think of ancient China、Modern and modern culture is broken，China's splendid historical culture exists in the museum。We need to spare no effort to eliminate various prejudices、Bad，Enhance the international community's understanding of Chinese historical civilization and modern civilization，It is clear that China is a country with a long civilization、It is a country that has experienced deep suffering、It is a country that implements socialism with Chinese characteristics、is the largest developing country in the world、is a country that is undergoing profound changes，Guide the international community for comprehensive、To know China accurately。

Chinese academic "going global"，Not only should I tell China's own story，Also make new contributions to human civilization。We want to refine the elements of human feelings in Chinese culture，Forms spanning time and space、International consensus beyond the country。The proposal of the concept of the community of human destiny is a good example。The concept of the community of human destiny transcends the logic of the theoretical theory of Western international relations，Point a new road for human development。

Chinese academic "going global"，It is also necessary to propose the innovative theory of explaining world civilization in the mutual learning of civilization，Correct the civilized system and subject system established since the 19th century、Supplement、Rich and Development。We know，Darwin wrote "Specific Origin" after crossing the Galapagos Islands，Marinovsky was based on the land survey of the Trobridhn Islands only Bet365 app download completed the milestone in the history of anthropology "The Ocean on the Western Pacific"，The basic system of modern academics is a large number of missionaries in the West、Navigation Home、The explorer was established in the process of walking around the world。Chinese academic "go out" today，Also go to the two river basins to go、Go to countries along the “Belt and Road”，Guide to take the concept of the community of human destiny，Follow the development of human civilization，Correct the disadvantages left by Western centralism in various fields of social sciences since the 19th century，Build a new theory of explaining world civilization。We are happy to see，The Chinese academic community has already taken the pace。In Kenya、Vietnam、Russia、Uzbekistan、Cambodia、The cultural heritage site of the world around the world，Active more and more figures of Chinese archaeological workers。Chinese archeology "going global" not only means Chinese archeological equipment、Technology、The method has reached the international advanced level，It means that Chinese academics have begun to really have a global vision。