Higher Research and Education Center of the School of Public Policy of the University of California, the University of California, released in July the Professor Marcelo Knobel, a professor of physics professor of physics University in Brazil and the School of Education and Human Development of Boston College in the United States The report of Liz Reisberg, a researcher at the International Higher Education Research Center, reported "The Challenge of the 21st Century: Effective Information Communication is the Fourth Mission of Universities"。Report name，Under today's information and public opinion environment，Colleges and universities need to defend your value、Integrity and legitimacy，But the important role of information dissemination is often ignored by higher education institutions。Higher education institutions should pay attention to effective information dissemination，Make them cover all aspects of internal academic life，Participate in a wider social life at the same time。About how to carry out effective information dissemination and other questions，The reporter recently interviewed Knoberia and Lesberg。

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Cnober and Riceberg talk about，Now，With the development of the Internet and the popularity of social media，The influence of traditional media is weakened，Information disorder is intensified。Information disorder refers，or use real information for maliciously。Affected by the epidemic，Information epidemic in the world also appears，That is the online and offline information over and offline，Among them, a large amount of error information or information with misleading。Information disorder and information epidemic have caused some people to accept the "alternative facts" to increase，and start to bet365 Play online games question science and education，Even ignoring evidence for the balance of different perspectives，Leading public discussion to be distorted。

The large -scale communication of false information will not only weaken social cohesion，It may also pose a threat to human survival and development。For example，Many people still have denied climate change，Propaganda in textbooks that contrary scientific concepts。Higher education should make people form a consensus，The basis of consensus is facts、Science and established knowledge。Higher educational institutions can provide the society with "real verification"，Help to curb false information、Hate remarks and cyber violence。For this，Universities should work hard to produce and spread reliable、Affordable information，and teach students how to distinguish the facts and lies、Assumption、Belief。

2017，A new course at Washington University in the United States，Two -name "Data reasoning in the Digital Age"。This course teaches students to identify those attempts to persuade the audience with exaggerated methods、Language that obviously disrespects the truth and logical coherent language、Digital、Chart and other information，and critical thinking about the data and model of evidence in social science and natural science research。2021，The speaker of the course、Associate Professor of the School of Information of the University of Washington, Jiewen West and Professor of the Department of Biology, Karl Bergelom also published a book "Drink Pacific: Data Drives the World in the World"，Tools provided readers with a series of preparation of false messages and suspicious data。

Knober and Riceberg said，If you want to transport information to the society with information literacy and rationality、Talents who are good at thinking，To cultivate students' skills and critical thinking of "dismantling nonsense"。Higher educational institutions should spread effective information as a step -to -education、Scientific bet365 best casino games Research、The fourth mission after social participation，Competition with various "noise"，Make sure that the facts are not only spread and trusted by social members。This helps colleges and universities as a key role in modern society -the truth source of evidence，and improve its image in the public mind。

　　Pay attention to the spread of external information

Knober and Riceberg said in a joint report，The popularity of external information dissemination of higher education institutions needs to be improved，Internal information dissemination is not smooth enough。Especially in large and medium -sized universities，It is a challenge to effectively convey the information to all personnel。From school billboards、Predse bills to email、Website Notification、Social media push，Students and faculty employees receive a lot of information every day，Frequently too late to read one by one，Not to mention the screening of the most related information with yourself。In front of the information torrent，Different groups tend to return to their respective "Information Cocoon Room"，Only process information of limited sources。but，This is easy to cause confirmation errors，Lost the contact of multiple thoughts、Opportunity to get various experiences。Many times，An important discussion within colleges and universities is only a few people participating，Insufficient diversity of opinions，Therefore, it is impossible。The effect of internal information dissemination of colleges and universities finally depends on the between administrators and employees、Between teachers and students、The relationship between the disciplines and the internal departments of each discipline。When all parties are looking forward to the relationship between each other，It is more likely to pay attention to the information you received。It is also important to understand the way to get information for each group，Educators should be familiar with the information acquisition habit of the younger generation。

Look from the outside，Universities urgently need to prove their social Bet365 app download and economic value。February 2022，The "Fortune Fortune Honorary Network" consisting of 100 well -known universities in the world released in Australia、Canada、Japan、Dutch、UK、A survey results in the United States，At least 1,000 people have participated in the survey in these countries。20%of the respondents said that colleges and universities did not play an important role in the struggle against the new crown pneumonia.，25%of the respondents did not know what contribution did universities make a contribution to fighting against the new crown pneumonia.。In fact，Scientific research from colleges and universities is a new crown vaccine、The research and development of low -cost ventilator and other drugs and equipment laid the foundation。

Universities in many countries have made great contributions to the economic growth and improvement of people's livelihood in the region。For example，Provide the public with higher education and training，Open open cultural and sports activities，Provide medical services for affiliated hospitals in colleges and universities，​​Students and faculty employees have promoted local catering、Retail、Development of real estate companies，The scientific and technological innovation achievements of colleges and universities have spawned start -ups and corporate incubators。

Unfortunately，In recent years, colleges and universities have often been regarded as elite institutions that are dissatisfied with society as the daily concern of the public。Some politicians have reduced education and research funds，Even cancel some majors。Some of the reasons for this situation is that the attention of colleges and universities is more internal，Not fully show your value to the outside world。Although most universities have public relations office，But the types and scope of its communication information are very limited。Another，Political polarization tendency in higher education is becoming increasingly obvious，Different from the internal information spread。This also reflects the overall trend of society。bet365 Play online games Universities should be forums for free exchange ideas and debates，instead of opposite prejudice competition。But，The internal discussion of the current universities is often hindered by ideology，The diversity of the perspective is not tolerant enough，"Cancel Culture" prevails。

　　Use cross -disciplinary channels to improve information dissemination

Knober told this reporter，The mission of higher education institutions is closely associated and intertwined，But there is a risk that always exists: universities have produced excellent scientific research results，However, the information is not properly conveyed to the stakeholder -scientific research funding agency、Policy maker、The public。If you want to prove the legitimacy of investment higher education and the significance of colleges and universities for social equality and sustainable development，Effective information dissemination is indispensable。The better the publicity effect，The more universities can better fulfill the mission、Raise reputation。

Higher education institutions tend to be conservative in terms of information dissemination strategy，Not only often lags behind social trends，Also lags behind information communication research itself。For its own duration and society's progress，Universities must carefully design clear、Comprehensive information dissemination strategy，Narrow of improving the value of higher education。Universities should make full use of the advantages of social media，Explore non -traditional、Bold way to show the richness of science to the wider population and the current scientific community's view of controversial issues，Simple information dissemination channels between the internal levels，Strengthen information dissemination education for all students and faculty employees。

Knober and Riceberg call for，Universities should accelerate the development and changes of adapting to communication technology and information communication methods，Do not ignore the influence of social media。The language and form of the communication bet365 live casino games information of colleges and bet365 Play online games Universities should be determined according to the audience，Different strategies should be adopted in interior and external information transmission。Of course，This requires colleges and universities to properly invest funds and human resources。University leaders should regard information communication professionals as "ideological partners"，Let them participate in the decision -making process，Improve their status in academic management。The information dissemination strategy and institutional goals of the university、Resource、When the infrastructure is consistent，benefiting the face is very wide。Faculty and staff will feel more authorized，participation is higher; students will have a sense of belonging，Form critical thinking; alumni can keep close contact with alma mater; the public can be with the assistance of higher education institutions，More keenly identifying confusing or misleading information，The value of colleges and universities will also get more social recognition。

Knober's emphasis，Facing information disorder and information explosion，Whether it is a good educated person，Still a limited educational person，There are situations that ignore facts and scientific evidence。In the era of digital，Critical processing information is the basic skill that all needs to learn and master all people。Knober starts from his professional background and experience，It is recommended that colleges and universities adopt cross -disciplinary channels to improve information dissemination methods。

Interdisciplinary Studies are the core of high -level higher education。Now，People are in the "digital confusion"，It is necessary to use the knowledge of each discipline to master the massive information to remove the truth、Tools and strategies for removing rough essence。All members of the higher education institutions are responsible for participating in work in this area。In some scholars,，Introduce your research outside the academic world why it is important and worthwhile is not the focus of work，Must reverse bet365 best casino games this concept。Researchers of Natural Sciences especially need to update the understanding of their own responsibilities，Exercise information communication skills，Explain to the public why scientific research can enrich and improve knowledge、How to do the research process、How to get the conclusion。