2019，The popularity of the domestic animation film "The Demon of Nezha" has set off another climax after domestic animation follows "Great Saint Return", "Big Fish Begonia" and "White Snake · Origin"。Industry insiders upgrade from the industry、Type Development、Creative ability and production level have explored the reasons for the success of domestic animation，At the same time, it is also thinking: Does domestic animation have "risen"? How should I overcome my own shortcomings?，At the creative level of animated movies，The creative philosophy and practice of "All -year Resonance" is of great benefit to promoting the sustainable and healthy development of domestic animation films。In simple terms，In simple terms，It is an animated film creator based on the research and judgment of the misunderstanding of the audience，Pay attention to and accurately grasp bet365 Play online games the age dimension of the target audience of animation products，To all ages、The positioning of the young and old salty should be created、Create animation products，Treating the emotional resonance and value resonance of audiences of all ages，to meet the audience's viewing needs，Realize the win -win Word of Movie Movies and the box office。Some adult audiences equate animated movies with children's movies，So，When they enter the cinema, they usually do not include animated movies into their own choice。Another，Some film producers to reduce market risks，deliberately in the form of a single form、Surgery of too low young，Do not consider the feelings of adults who accompany children's viewing，It will also cause the film to encounter the box office "ceiling"。

In recent years，The more recognition of the "Jialian Huan" creative concept of the vivid industry and academic circles，Of course, it has achieved gratifying results，but it is not flawless。This concept seems to position the target audience at bet365 Play online games "Home"，The role of the "adult orientation" animation film development market space is also quite limited。From this perspective，The concept of all -age resonance is more advantageous。The low childhood and adults of Chinese animation films，Follow the industry and academic circles。The creative concept and practice of the whole age resonance can abandon "either low and young、Either adultization "is not this simple thinking mode，Properly solve this dispute。In other words，Animated Film Creative Concept of Honor，With its rich triple meaning，For the creators to fully grasp the positioning of the audience and carry out creation，Provided an innovative space with a large vision。a、Creative positioning of the audience with the child group。The development of the history of the world animation film has been indicated，The animated film under this position has enduring、Powerful vitality，Because it has an irreplaceable effect。It reflects children's life、Cognition and yearning bet365 Play online games for the world，Projected the inner world of children。In the current era of electronic culture，Animated film with its unique function，Try to retain "Childhood of Disappear"。At the same time，Animated Film Creation played in the process of biased low and young、spoof、Too superficial problems are worthy of attention。2、Creative positioning of the audience with adult groups。Overall，Animated movies should not ignore the young and middle -aged audience as the main force of the movie box office，should be from aesthetic、In narrative、Technical considerations and adapt to the viewing needs of adult audiences。Adult audience is delicate about narrative、The theme is profound、Complex characters、Animated movies with rich connotation are not blindly rejected。For example，Korean director Yan Xianghao, who has made the current elephant movie "Busan"，His "main business" is animated movie。His animated film "Seoul Station"，Reflected many social problems，It Bet365 app download has resonated and praised the many adult audiences，Word of mouth and box office performance is quite good。In our country，Animation movie with adults as the target audience，It also has huge market potential。In recent years，"The Return of the Great Saint", "Big Fish Begonia", "Big World", "White Snake · Origin" and other animations have made very useful explorations in this regard。With people's viewing demand gradually appears, they gradually appear、Diversified situation，Animated Film has a broad creative market。3、Creative positioning of the audience with people of all ages。Compared with adult movies，Animation movies may be just "form" different，But animated movies can also tell the ups and downs of life stories，You can also have depth、There is pursuit，to meet the viewing needs of people of all ages。This requires related animated movies in the image design、Story narrative、Logic logic、Dubbing selection and music production meet the needs of personnel in all ages。

The more mature film market in the world，Animated Bet365 lotto review movie box office often accounts for 15%-20%of the total box office of the movie，and this proportion of my country's animated films in 2018 is only 4.4%，So，Domestic animation movies with people targeted by people in all ages，There is a huge market development space。From the perspective of media philosophy，The full age of domestic animation films also means aging、Segmentation。Only continuously meet the demand for movie viewing of animated movies in all ages，Animated films can continue to flourish。

(Author Unit: School of Media, Northwest Normal University)