Compared with fictional story films，The non-fictional nature of documentaries and the stipulations of respecting the original appearance of life，Determined that truth is its power to move people's hearts。As a film and television art form that organically combines authenticity and artistry，Documentary is an important carrier of cross-cultural communication，It is to spread bet365 joining bonus code stories to the world、The ideal art form for bet365 joining bonus code narrative and bet365 joining bonus code image creation。How to present creative art in documentaries in the new era，Promoting the shaping of China’s national image in international communication，It is a very important proposition of the times。

In recent years，We are fully aware that documentaries are spreading bet365 joining bonus code culture、Function and role in shaping national image，Pay more attention to the industrial development of documentaries。2010，The former State Administration of Radio, Film and Television issued "Several Opinions on Accelerating the Development of the Documentary Industry"。2011，CCTV’s bet365 joining bonus code and English documentary channels are launched simultaneously。February 2022，The State Administration of Radio and Television issued the "Opinions on Promoting the High-Quality Development of Documentaries in the New Era"。Documentaries have become an important part of China’s cultural “going global” project，In official discourse and civil discourse、Self-shaping and other-shaping、In the discourse practice of the diverse symbiosis between traditional media and new media，Written a realistic map and historical picture of China’s social development and progress in audio-visual language，Better let China go global，Let the world know China。

　　Official bet365 joining bonus code and civil bet365 joining bonus code are interconnected and complementary

From the founding of New China to the emergence of the wave of independent bet365 joining bonus code in China in the early 1990s，Documentary creation is basically a state behavior，The main body of creation is official media，What is reflected and represented is the national discourse and the national consciousness and national consciousness associated with it。As a product of national discourse，This type of documentary plays an active role in generating and guiding mainstream public opinion，But its role in international communication needs to be improved。

The emergence of DV empowered by digital technology，Breaking the past situation，"New documentary film" is born at the right time，It holds high the banner of documentaryism，From a daily perspective、People’s consciousness is the norm。A number of documentaries that respect documentary aesthetics have appeared and won international awards。Since the 21st century，Popularization of the Internet and smartphones、Video website and Kuaishou、Douyin、Weibo、The development of social media such as WeChat，It makes "everyone is the director of life"，"Recording a good life" becomes possible。Especially short videos because of their low production costs、Strong social attributes、High spread speed and popular all over the world。Some scholars proposed，The rise of video language is opening up an open landscape in the information age，And will reshape the international communication order。The most typical example is that Li Ziqi has gained a large number of fans overseas with her pastoral style short videos，Farm one by one、Picking、Videos of DIY food made her a miracle as a "grassroots cultural ambassador"。Her short video represents words based on personal expression，That is, intentional or unintentional opinions on bet365 joining bonus code culture from ordinary people、International spread of bet365 joining bonus code stories。

The government should study and respect the laws of communication when telling China’s stories，Strengthening the pursuit of lasting peace from the perspective of a community with a shared future for mankind、Universal security、Shared Prosperity、The pursuit of openness and inclusiveness，Promote bet365 joining bonus code values ​​and image that are consistent with the "Way of Great Harmony" to the world，Better tell bet365 joining bonus code stories that meet the aesthetic, psychological and emotional needs of foreign audiences。At the same time，It is also necessary to absorb the freshness and vividness of words，Transform grand narratives into small cuts of emotional words that can easily resonate with the public，Actively guide and create a narrative-based discourse system。

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Self-construction and construction of others are the two main production methods for shaping China’s national image。When faced with major international concerns, major hot issues and major emergencies，Documentary as "Mirror of Human Existence"，Domestic documentary creation institutions represented by TV stations and film and television companies at all levels need to act quickly as self-shaping entities，Speak proactively，Promote and pass on the national spirit。For example, after the COVID-19 outbreak in Wuhan in 2020，China Central Radio and Television has continued to produce 31 episodes、5 minutes each episode of the integrated media micro-documentary series "Wuhan，My epidemic diary》。China International Television quickly broadcast the bet365 joining bonus code and English bilingual documentary "Wuhan War Epidemic" on February 28, 2020，A relatively systematic introduction to the development of the epidemic in China from January 23 to February 24 and the response measures taken by the bet365 joining bonus code government，Pass to medical staff、Patient、Interviews with volunteers and citizens，Provides the truth for overseas audiences、Objective record of China’s fight against the epidemic。

Japanese director Ryo Takeuchi's "Nanjing Anti-Epidemic Scene" records what he saw with his own eyes、The story of China’s anti-epidemic experience，This construction of China’s image from the other’s perspective is more easily accepted by foreign audiences in the process of cross-cultural communication。After its English and Japanese versions are played on Yahoo Japan website，Viewed more than 10 million times in 24 hours。In addition to being broadcast on many media in Japan and causing great repercussions，This film is still in Korea、Russia、Broadcast on TV stations in more than ten countries including Italy。Cooperate with internationally renowned media organizations through the production model of Sino-foreign co-production，Select bet365 joining bonus code topics and stories that international audiences are concerned about and interested in，Invite well-known foreign directors or hosts to serve as the main creative personnel of the documentary，It is an effective method to achieve "borrowing a boat to go to sea" to achieve "other shaping" of China's image。The documentary "Xi Jinping's Strategy for the Governance of China" jointly produced by China Wuzhou Communication Center and the Discovery Channel of the United States，Use Discovery Channel to reach more than 200 million viewers in 37 countries and regions around the world。

In the history of the development of bet365 joining bonus code documentaries，Many foreign directors have shot documentaries on bet365 joining bonus code themes，Promote the image of China in different eras to the world。Since 2010，The intensity and intensity of Sino-foreign cooperation in documentaries on bet365 joining bonus code themes are also increasing。Today with the rapid advancement of urbanization and modernization，Facing the global problem of rural poverty and the great cause of targeted poverty alleviation carried out by China，"A Guest in China" produced by the Wuzhou Communication Center in conjunction with the National Geographic Channel and Youku Video，Interpretation of "China Poverty Alleviation: An Unprecedented Human Miracle" launched by bet365 joining bonus code studios in collaboration with Japanese director Juno Fujita and "More than Daily, Rice, Oil and Salt" launched in collaboration with British filmmaker Kevin Kovinsi，They are all bet365 joining bonus code and foreign co-produced documentaries that tell stories of targeted poverty alleviation overseas from an international perspective。Their common feature is to sink into the countryside to observe and experience from an outsider’s perspective，The vivid individual stories are seen and recognized by them，Use the small to see the big and respond to the grand theme of poverty alleviation，Visually demonstrates the extraordinary achievements China’s rural areas have made in the fight against poverty。

　　The integration and interaction of traditional media and new media in bet365 joining bonus code narrative

Entering theaters、Film bet365 joining bonus code in the film festival (exhibition) projection system and TV bet365 joining bonus code broadcast on television media are the main ways for traditional bet365 joining bonus code to reach the audience，Before the advent of the Internet era，They are important documentary forms that shape and spread China’s image。The upgrading of digital technology and the popularization of mobile Internet have deepened media integration，Multi-media communication of bet365 joining bonus code、Cross-platform promotion and distribution have become the norm。Current Theaters、TV and the Internet constitute the "troika" of documentary dissemination，Based on these three mainstream channels，The basic production model and industrial structure of China’s documentary industry transformation have been initially formed。Also used on video websites、Multi-dimensional marketing on social platforms and live streaming platforms，Causing some hot topics related to the documentary，It also further expands the target audience of the documentary。

The integration and interaction of traditional media and new media is an inevitable choice for bet365 joining bonus code to help shape the country’s image in the current media ecology。TV stations at all levels and various film and television production companies are increasingly cooperating with online platforms to maximize communication efficiency and economic gains。For example, "I Repair Cultural Relics in the Forbidden City" was broadcast on CCTV Documentary Channel and went online to Station B where young people gather，Become a hotly followed internet celebrity documentary，The filming team then released a theatrical version of the documentary film of the same name。

Some video websites also purchased the documentary broadcast rights from the original，Instead, he began to actively participate in the blue ocean of the documentary industry，Independent filming or joint investment with other professional film and television institutions、Producing documentaries with certain commercial value and cultural pursuit。If Bilibili meets the needs of Generation Z users，Increase investment in supporting and promoting documentaries，Not only use documentaries as a banner for intellectual content production，Also operate it as the core embodiment of its own content values ​​and cultural brand，Produced documentaries such as "Things in History", "Little Boys", "Polar" and "A String of Life"。Tencent Video and Wuzhou Communication Center、Discovery Channel co-produced a 6-episode documentary "The Journey of the Brave"，Reflect and spread China’s red culture and revolutionary history through the special recording form of the wild adventure reality show，Experience the Central Red Army back then、Northeast Anti-Resistance Alliance、Qiongya Column、The dangerous journey of the Dongjiang Column，By retracing the bet365 joining bonus code Communist Party’s “path”，Connect the present with the great history of the century since the founding of the Party，Exploring the foundation of belief and source of strength of the bet365 joining bonus code Communists，Refining and explaining "bravery", a spiritual quality that can resonate with international audiences, through adventure and wilderness survival documentaries。

　(Author’s unit: School of Communication, Shandong University bet365 joining bonus code Arts)