Compared with fictional stories videos，The non -fictionality of the documentary and the prescribed of the original appearance of life，determines that the truth is the power of moving people。As a film and television art form that combines authenticity and artistic organic，Documentary is an important carrier of cross -cultural communication，It is the story of Chinese stories to the world、The ideal art form of Chinese narrative and Chinese image shaping。How to show creative art presentation in the new era of documentary films，Help the image shape of the Chinese national image in international communication，It is a very important era proposition。

In recent years，We fully realized that the documentary is spreading Chinese culture、Forming the function and role of national image，Pay more attention to the industrial development of the documentary。2010，The State Administration of Radio, Film and Television issued the "Several Opinions on Accelerating the Development of the Documentary Industry"。2011，CCTV Chinese and English Record Channel launches simultaneously。February 2022，The State Administration of Radio and Television issued the "Opinions on Promoting the High -quality Development of Documentary in the New Era"。Documentary has become an important part of the Chinese culture "going global" project，In the official discourse and folk discourse、Self -plasticizing and plasticizing him、Traditional media and new media's multiple symbiotic discourse practice，The realistic map and historical scroll of Chinese social development and progress in audiovisual language，To better let China go to the world，Bet365 app download Let the world know China。

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From the New China to the wave of Chinese independent documentary in the early 1990s, it appeared before the wave of Chinese independent documentary，Documentary creation basically belongs to national behavior，The creative subject is the official media，The reflection and representative of the national discourse and the national consciousness and national consciousness associated with it。The product of the discourse of the country，This type of documentary plays a positive role in generating and guiding mainstream public opinion，But the role in international communication needs to be improved。

The emergence of DV blessing from digital technology，Breaking the previous situation，"New Record Movie" born from time to time，It has a high -documentary banner banner，Daily perspective、The people's consciousness is Guiyi。A batch of documentary that respects documentary aesthetics appears and won internationally internationally。Since the 21st century，The popularity of the Internet and smartphones、Video website and Kuaishou、Douyin、Weibo、The development of social media such as WeChat，even makes "everyone is the director of life"，"Recording Beautiful Life" becomes possible。Especially short video due to its low production cost、Strong social attribute、High Communication speed and swept the world。Some scholars proposed，The rise of video language is opening up the open structure of the information age，and will reconstruct international communication order。The most typical example of which is Li Ziyi harvested a large number of fans overseas with her idyllic short video，Use a farming one by one、picking、Video of making food by her own food has achieved the miracle of her "grassroots culture ambassador"。Her short videos represent the discourse based on personal expression，It bet365 best casino games comes from the intention or inadvertent of ordinary people to Chinese culture、International Communication of Chinese Stories。

The government should study and respect the law of communication in telling Chinese stories，Strengthening the perspective of human destiny for lasting peace、General security、Common prosperity、Open and inclusive pursuit，Push the Chinese value and image of "Da Tong Tao" to the world，To better tell Chinese story that meets the aesthetic and emotional needs of foreign audiences。At the same time，You also need to absorb the freshness and vividness of the discourse，Emotional discourse that can easily resonate with the public to the small incision，Actively guide and build a discourse system based on narrative。

　　"Self -Plastic" and "His Plastic" Pearl Federation

Self -Construction and the construction of other people are the two major production methods shaped by the image of China。When facing major international concerns and major hotspots and major emergencies，Documentary as "Mirror of Human Survival"，Domestic documentary creation agencies represented by television stations at all levels and film and television companies need to be quickly attacked as a self -plastic subject，Active voice，Promoting and transmitting national spirit。If the new crown pneumonia epidemic occurred in Wuhan in 2020，Central Radio and Television Terminal continued to produce 31 episodes、Each episode of 5 minutes of melting media series micro -documentary "Wuhan，My Diary of War and Epidemic "。China International TV Station quickly broadcast the Chinese and English bilingual documentary "Wuhan War" on February 28, 2020，more systematically introduced the development trend of China's epidemic from January 23 to February 24 and the response measures taken by the Chinese government，Through medical staff、Patients、Interview with Bet365 lotto review volunteers and citizens，Provided true for overseas audiences、Objective recording of Chinese resistance。

The "Nanjing Anti -Epidemic Line" by Japanese director Takeuchi recorded his own eyes、Chinese anti -epidemic stories experienced personally，The construction of the image of Chinese image under the perspective of other others is easier to be accepted by foreign audiences in the process of cross -cultural dissemination。Its English version and Japanese version are played on the Japanese Yahoo website，Views within 24 hours of more than 10 million times。Except for broadcasting in many media in Japan, it caused a large response，This film is still in Korea、Russia、TV stations in more than ten countries including Italy were broadcast。Cooperation with international well -known media institutions through the production model of Chinese and foreign shots，Choose Chinese topics and stories that international audiences follow and interested，Invite well -known foreign directors or hosts to the main creators of the documentary，It is an effective way to achieve the effective method of "borrowing ships out of the sea" to achieve the image of "he plastic" in China。The documentary "Xi Jinping's Governance of the country" jointly produced by the China Wuzhou Communication Center and the United States Exploration Channel，With the help of exploring channels to reach more than 200 million viewers in 37 countries and regions around the world。

In the history of the development of Chinese documentary，Many foreign directors have shot a documentary on the Chinese subject，Recommend the image of China from different ages to the world。Since 2010，Chinese and foreign cooperation to perform the strength and density of Chinese documentary films in China.。Today's rapid advancement of urbanization and modernization，Faced with the worldwide Bet365 lotto review problem of rural poverty and precision poverty alleviation in China，Wuzhou Communication Center combined with the National Geographic Channel and Youku video "Guest China"，Interpretation of "China Studio" "China Poverty Alleviation: Unprecedented Human Miracle" and "Human Miracle" and the British filmmaker Ke Wenti, launched by Japanese director Fujita,，All are Chinese and foreign shots of Chinese and foreign shots from an international perspective to overseas.。Their common features are sinking from the perspective of foreigners to the countryside observation and experience，Each of the lively and vivid individual stories was seen and recognized by them，A grand topic of the earth with a small seeing the earth echo the poverty alleviation，A intuitive display of the extraordinary achievements of rural China in the battle of poverty alleviation。

　　Traditional media of Chinese narrative interaction with new media

Enter the theater line、Film Festival (Exhibition) The movie documentary and TV documentary played by TV media are the main forms of traditional documentary to the audience，Before the Internet era comes，They are important documentary forms that shape and spread China's image。Upgrade of digital technology and the popularity of the mobile Internet make the media integration increasingly deepened，Multi -media dissemination of documentaries、Cross -platform promotion and distribution has become the norm。The current courtyard line、TV and the Internet constitute the "three -driving carriage" of documentary dissemination，Based on these three mainstream channels，The basic production model and industrial structure of Chinese documentary to industrialization have been initially formed。Use on a video website at the same time、Multi -dimensional marketing of social platforms and live broadcast platforms，Treatment of some hot bet365 best casino games topics related to documentary related Internet，It has also further expanded the target audience of the documentary。

The integration and interaction between traditional media and new media is an inevitable choice for documentary films in the current media ecology to help national image shape。Television stations at all levels and various film and television production companies are increasingly cooperating with the online platform to maximize communication and economic income。For example, "I repair cultural relics in the Forbidden City" broadcast on CCTV Record Channel B，Become a popular Internet celebrity documentary，The filming team then launched the record of the same name of the courtyard version。

Some video websites also play the copyright from the initial purchase of the documentary，Turned to take the initiative to participate in the blue ocean of the documentary industry，Independent camera or joint investment with other professional film and television institutions、Products with a certain commercial value and cultural pursuit of documentaries。If the needs of the Z -generation users of the Z station B，Increase the support input and publicity of the documentary，Not only does the documentary as the banner of the production of knowledge，It also regards it as its own content values ​​and cultural brands to operate to operate，Documentary such as "Things of History", "Little Boy", "Polar", "A String of Life" and other documentary。Tencent Video and Wuzhou Communication Center、Exploration Channel jointly produced 6 episodes of the documentary "The Journey of the Brave"，This special record form is reflected and spreading Chinese red culture and revolutionary history with the wild adventure reality show，Experience the Central Red Army of the year、Northeast Anti -Union、Qiongya Column、Dongjiang Column's Dangerous Circles，Through the re Bet365 lotto review -walking of the Communist Party of China，Connect the great historical history of the party to build the party at the moment，Exploring the foundation and power of the belief of the Communist Party of China，Refining and interpretation of the spiritual quality of "bravery" through adventure and field survival documentary。

　(Author Unit: School of Media, Shandong Academy of Art)