The four famous works of ancient China have long been given a prominent position in the history of literature，As a rich mine of cultural resources，It has been continuously discovered and reprocessed by future generations，Provides an infinite space of possibilities for intertextual production - such as versions、Correction、Comment、Comments、Continued、bet365 horse racing odds, etc.。As far as bet365 horse racing odds is concerned，The subsequent processing text of "Journey to the West"，No matter the concept、Form、Evolution、Quantity，Even the countries and regions involved、The spread of cross-media migration，The extent of its richness and complexity，They are all incomparable to the other three masterpieces。Zhao Min's "Research on Creative Cross-Media bet365 horse racing odds of "Journey to the West"" will be officially published in 2022，New exploration of the bet365 horse racing odds of "Journey to the West" in the new media environment。

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This new book contains two eye-catching keywords，i.e. “cross-media” and “creativity”。None of them are traditional concepts in literary history research，But put the issue into contemporary intellectual context，So new concepts can be transformed into analytical tools，Ultimately create a new way of thinking in observing and studying the bet365 horse racing odds of "Journey to the West"。The concept of "cross-media" comes from the realistic situation of "mediaization" in contemporary society，Also corresponds to the text migration landscape of "Journey to the West" bet365 horse racing odds across almost all media forms。This new perspective reverses the common habit of text-based reference in previous bet365 horse racing odds studies。Promoting from text to media，Means closer connection with society and culture，No longer stay at the research level of intertextual relations。Research on bet365 horse racing odds issues，In addition to the comparative examination between texts，Characteristics of the media environment、Evolution and expansion，The influence is even more important。“Early bet365 horse racing odds research was generally carried out in categories according to media attributes”，"Since the 21st century，Cross-media bet365 horse racing odds has become a global trend，Macro、Comprehensive research has begun to become a trend in bet365 horse racing odds research”。Should say，This view fully takes into account the reality of the integration of new and old media，And the matching concept of bet365 horse racing odds，And take more into account the audience、Interactive relationship between industry and social benefits。

About "Creativity"，The author thinks，“bet365 horse racing odds is a cultural and creative act，It is a re-creation using cultural resources”，“Creativity is not only a cultural phenomenon in the cultural industry，It is also a value standard for creative activities”。The "creative" perspective abandons the "original center theory" of the traditional bet365 horse racing odds concept，And the basic positioning of treating adapted texts as accessories to classic texts。In this new cognitive background，Classic texts have become cultural resources，The bet365 horse racing odds of the text has become “a reproduction process that continues to tap into the rich mine of “Journey to the West””。The author classifies bet365 horse racing odds activities into the category of "creativity"，Clearly opposed to the traditional concept of bet365 horse racing odds attached to classic texts。"Especially the contemporary bet365 horse racing odds of "Journey to the West"，Not only active in various art media，Become a pioneer in cultural and creative practice，And develop and update the concepts and paths of bet365 horse racing odds creativity，Becoming a hot spot in theoretical research on cultural creativity。"Research on the bet365 horse racing odds of "Journey to the West"，Not just studying various cases，What is more important is to study its creative concepts and paths，This is the goal this new book is committed to achieving。

"Cross-media" and "creativity" have become the two keywords of this book，Let this new work show a strong sense bet365 horse racing odds times。The author has absorbed rich contemporary theoretical resources，And use it as an analytical tool to give the book a new look。For example，The evolution of Sun Wukong’s image，The author first confirmed the relevant mythical monkey with rich historical data、Monkey Walker and other sources，Then adopt Fromm’s prototype criticism theory，affirmed the genetic significance bet365 horse racing odds image of Sun Wukong，And regard Sun Wukong’s prototype as a native power system。

bet365 horse racing odds of online literature that has become popular in recent years，The book also attracted more attention，Repeatedly mentioned in different chapters。The Hong Kong version of "Journey to the West" provides new ideas for the online bet365 horse racing odds of "Journey to the West"，And "Internet literature bet365 horse racing odds is different from other media，Have its own attributes，That’s spatiality”。Obviously，The “spatial” turn in human geography，Combined with the unique media characteristics of the Internet，Also affects the author’s research concepts。This makes the author regard "Journey to the West" as a "memory device"，The bet365 horse racing odds of online literature also relies on the "spatiality" of the medium，Creating a noisy situation。On the one hand，The emergence of classic adapted texts like "The Legend of Wukong"；On the other hand，A group of "post-70s" participated in the bet365 horse racing odds of "Journey to the West"，Also because of “excessive ‘big talk’、Criticized for lack of depth”。This view，It was also proposed after combining the characteristics of the Internet media with the cross-media expansion of the adapted text of "Journey to the West"。

In addition，Discussing the female issues raised in the bet365 horse racing odds of "The Kingdom of Women" in "Journey to the West"，The subjectivity issues and the relationship between the self and the other raised when discussing "Journey to the West: The Return of the Great Sage" and "Nezha: The Devil Boy Comes into the World"，Also using contemporary theoretical resources，This also gives this new work a new academic look。

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"Cross-media" and "creativity" are regarded as two basic characteristics of the bet365 horse racing odds of "Journey to the West"，The book also forms an overall judgment on bet365 horse racing odds research。All historical materials provided、Theoretical discussion and analysis and evaluation，No longer just itself，It has become the basis for an overall understanding of the bet365 horse racing odds research of "Journey to the West"。The author is not overwhelmed by the large number of adapted texts and the specific issues they raise，And pay more attention to an overall grasp of the concept and attitude。When "cross-media" is regarded as a new perspective，Those different periods、Different forms、Adapted texts from different regions，This shows various relationships in the context of media crossover、Interaction and integration situation。On the one hand，Describe the historical evolution and logic of the bet365 horse racing odds of "Journey to the West"；On the other hand，Also sort out the commonalities and rich forms of expression that unfold as a whole from the span of media。

And the positioning of "creativity" as a whole，Unmistakably reveals a new relationship between the classic text and the adapted text，Invisibly enhances the historical status and artistic value of the adapted text。The adapted text not only has the interpretive function of the classic text，The creative side can better reflect the deep-seated laws of literary development。relative to the classic text，The "creativity" of adapting the text also includes many modifications、Enrichment、Innovation or even subversion。Consider subversive bet365 horse racing odds as a form of text bet365 horse racing odds，Invisibly enhances the unique value and status of the adapted text compared to the classic text，This is also the conceptual difference between this book and various previous bet365 horse racing odds studies。

The book specifically mentions "deconstructive bet365 horse racing odds creativity" when discussing the types of bet365 horse racing odds creativity，Just the Hong Kong version、"Westward Journey" starring Stephen Chow as a typical case。"Journey to the West" is a subversive bet365 horse racing odds of the classic text of "Journey to the West"，Later, it continued to spread in the text bet365 horse racing odds of online media (such as "The Legend of Wukong", "Sha Seng Diary", etc.，The formation of a new trend in the bet365 horse racing odds of "Journey to the West"。This is not only regarded by the author as a major development in the concept of adapting "Journey to the West"，Also regarded as a new type of adapted text (deconstruction)，It is also regarded as a new form of "cross-media" and "creative" bet365 horse racing odds。It can be seen from this，The two basic positionings of “cross-media” and “creativity”，How important it is to grasp the study of the bet365 horse racing odds of "Journey to the West" as a whole。

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The overall grasp is not simply to give the bet365 horse racing odds certain characteristics as a whole，It also further shows the trend of systematically constructing the research on the bet365 horse racing odds of "Journey to the West"。This systematicness is first reflected in the comprehensive review of research literature、Full and detailed collection and application。One of the refreshing parts is the issue of cross-domain bet365 horse racing odds。"Among the four major Chinese classics，The number and frequency of overseas adaptations of "Journey to the West" far exceeds that of several other works。”There are adaptations by Chinese writers here，More America、Japan、bet365 horse racing odds from South Korea and other countries，There are even joint adaptations between different countries or regions and China。Cross-domain bet365 horse racing odds occupies a considerable space in this new book，It opens a new research window，Also inspire more people to reflect，Why "Journey to the West" inspires more interest in cross-domain adaptations than the other three classics。About this issue，The book gives its own answer in two different places。First, it involves "Cross-cultural image creation of China"。The power of faith demonstrated in "Journey to the West"、The spirit of struggle、The friendship between master and disciple、Collaborative attitude, etc.，It is far better than the political struggle in "The Romance of the Three Kingdoms"、The fallen grass in "Water Margin" is a bandit、The fate of the family in "A Dream of Red Mansions" better reflects the characteristics of China、Spirit and style。Secondly, the story resources of "Journey to the West" are more entertaining。The consistent strong conflict of wills，Like the heroic narratives in many European and American countries, it is more evocative，It is also a place where communication can be better achieved。

In addition to analyzing the past research results in detail、Beyond fair evaluation，The pursuit of systematization is also reflected in how to construct the problem space，How to truly capture its characteristics，Go deep into its texture，covers its entirety。This is not only about the study of many cases，It still depends on how to relate、The construction of the whole through interaction and reorganization。This requires the author to adopt a more open theoretical stance，Converting the complex phenomenon of bet365 horse racing odds，Different concepts、path、Angle and method are regarded as creative texts that are continuously processed，Sort out the relationship between each other，Design a systematic architecture，At the same time, it also reserves sufficient space for more creative adaptations in the future。This kind of systematization、Systematic construction intention，Reflected in the refining of the problem、Summary and fully developed。

From the perspective of bet365 horse racing odds creativity，The issues covered in the book include "paradigm", "image evolution", "cultural landscape", "generation mechanism", etc.，Each question is broken down into a set of more specific questions for discussion。For example，In the “paradigm” of adapted creativity，A specific issue to discuss is "types of bet365 horse racing odds ideas"。This type system is divided into three types: "reproduction type", "deconstruction type" and "expression type"，And further describe their different type characteristics，As well as the path of differentiated development and the significance of innovation。This summary itself also confirms bet365 horse racing odds as a creative activity，is autonomous、Personalized，Rather than simple copies and accessories。Another example，In the "image transformation" of creative bet365 horse racing odds，It also extends to the IP concept that has been hotly discussed in recent years。This concept originally meant "intellectual property" in English，But in actual operation, words continue to migrate，Eventually evolved into an exclusive concept for text bet365 horse racing odds。

IP bet365 horse racing odds as an bet365 horse racing odds method that is different from traditional bet365 horse racing odds，Prominently highlighted in the book。"This kind of creation that extends the chain of works by the "implosion" of fans of the original text can be regarded as a derivative form on the audience (fans to be precise) side，The key driving force for its derivative creation comes from audience communication，The power mechanism of terminal creation comes from the market，So it is a market-oriented IP and creative form。"IP bet365 horse racing odds continues the previous concept of treating classic texts as creative resources。Therefore，The bet365 horse racing odds of "Journey to the West" has also been further broken down into various IPs for discussion，This includes Sun Wukong、Tang Monk、Nezha and other image IP，Also includes content IP such as "The Kingdom of Women", "Three Strikes of Bone Demons", "Pansi Cave"。See the so-called systematicity，Also manifested as internal correlation and self-consistency。By this，The author also goes deep into the inside of the bet365 horse racing odds phenomenon through the overall investigation of the bet365 horse racing odds of "Journey to the West"，Describes the development and evolution trajectory of these IP images，It became a logical advancement of the system architecture。

Issues surrounding IP bet365 horse racing odds，The author’s academic sensitivity focuses more on film and television、Network、Games and other electronic media and new media，Discover that adapted texts are continuing to evolve as they incorporate new qualities of the medium。This phenomenon is described by European communication scholars as the "remediation" process of the media，means that the medium is influenced by other media，And the positive changes that the overall trend of integration has brought to the characteristics and form of media。“Remediation” is a new concept in media studies although it does not appear in this new book，But the phenomena it describes and the new concepts it contains，But it is truly reflected in the writings，This is also commendable。Of course，Creating a systematic theory for text bet365 horse racing odds is no easy task，Without a doubt，The efforts made in this new book have their own merits。

　　(bet365 horse racing odds’s unit: School of Communication, Fujian Normal University)