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With the development of the Internet economy，A large number of online languages ​​are produced in this fertile soil，generate a series of "0 yuan purchase ..." "live broadcast and goods", which is closely related to the Internet economy。Language shell as the Internet economy，These network languages ​​play an increasingly important role in the development of the Internet economy。

　　Internet economy network language is becoming increasingly complicated

Sort out the development process of online language closely related to the Internet economy in recent years，It can be seen that this type of network language becomes more and more complicated，presents the characteristics that are not easily detected，At the same time，Its economic value is also increasingly prominent。This process has gone through three stages: initial，When the merchant conducts marketing on the network platform，Most of the sale language used is straightforward、Lack of "packaging"，It is nothing more than the real -life language movement on the network platform，Not too many new ideas。Later，On the basis of "straight" words，Gradually appear some slightly packaged、Powder -like words。For example，Taking the "0 yuan purchase ..." as an example in recent years as an example，"Buy" exactly indicates that this is an economic behavior of buying and selling goods (or services)，"0 yuan" bet365 Play online games indicates the special characteristics of this behavior literally -that is, obtain a certain product (or service)，"0 yuan purchase ..." This special expression method，Hidden "Free on the surface，In fact, it is not free "。In fact，Behavioral behavior of buying goods or services，Since the emergence of the commodity economy, it has always existed，"0 yuan purchase ..." The language expression form is deeply rooted in the previous language soil，and put on the brand of the network，This straightforward language shell hides special business purposes，undoubtedly promote the deep development of the Internet economy to a certain extent。From the actual effect，This approach does make the merchant achieve its business purpose to some extent，Further development in this form of language，It also confirms from another side that this semi -concealed language expression has a full and broad "market"。For example，purchased from "0 yuan ..." derived "0 add ..." "0 yuan reading" "0 yuan to receive ..." "0 yuan open ..." "0 yuan exchange ..." and other words，It realized from the business field to medical health and health、Culture and other more broad areas of diffusion。In the past two years，With the popularity of the live video software，Some language shells that have been fully "packaged" have been applied more frequently to network economic activities，Especially this year，The Internet has become an important carrier for the entire socio -economic operation。A form of sale widely used by the majority of merchants -live broadcast bet365 live casino games and goods，It is all the most popular。Look at the composition of this network language，It can be regarded as a phrase composed of "live broadcast" "live broadcast" and moving phrase "with goods"。I will find it after understanding this kind of economic activity，Its original meaning should be "Selling a certain product in a live broadcast of network short video"，The form of "live broadcast" caters to the needs of people under fast -paced life for entertainment activities such as fast food video，"Bringing the goods" is easy。This "fashionable" language expression method that has been packed in gorgeous packaging and the people of the times and the people，It is gradually becoming an important form for selling products at the moment。

Overall，Deepen with the degree of packaging，The concealment of the form of language expression is also strengthening，This change process reflects the new trends and new features of economic development in the Internet era，It also fully reflects the important value of language participating in economic activities in the Internet era。It is foreseeable is，In the future, with the development of online language，There will be more and more online languages ​​in the process of commodity transactions。

　　Social Development Promote the Change of Language Shells

First，The changes in the language shell of the network economy are an inevitable trend of social development，In other words，The development of society is the fundamental motivation of the language expression of the network economy.。Dialectical materialism believes，Productivity Bet365 lotto review Decision，Production relationship needs to meet the needs of productivity development。Language is the product of social development，It is an important tool for people to communicate，As a special production relationship，It is accompanied by the development of human economic and social activities and constantly self -adjusting。Online language shell from straight to hidden development process，Meet the needs of the development of the network economy。

Second，The development of social productivity has accelerated the more replacement of the external form of language、evolution。The development of social productivity will affect politics、Culture、Education、Technology、Health and other fields。Under the evolution of the development of "0 add ..." as an example，I have already mentioned，Its development and evolution originated from "0 yuan purchase ..." This online language form，The result of its cross -border development and evolution。With the development of social productivity，People’s living standards are increasingly improved，The degree of attention to your own health is getting higher and higher，It also becomes more particular about diet，Foods rich in nutrient -rich and without additives naturally become the object of favor of consumers，"0 Add ..." The promotional gimmick is born，"0 Added" becomes an important internal standard for people to buy goods。

Another，People attach great importance to the subjective value of language economic value，It is also an important reason why language expression is constantly adjusting and changing。Since the famous Bet365 app download linguist in Switzerland, Sosuer has distinguished the language and speech，The unique value of words is gradually valued by people，Words play an increasingly important role at different stages of human society development。Today at the new stage of the development of the Internet，Online language as an important form of speech expression，It has unique value in the process of promoting economic development。Human beings have never discovered and used the economic value of online language as today.，Relevant experts and scholars at home and abroad even propose to establish a "linguistic economics" discipline，Call for the economic value of paying attention to and fully excavating language。And the development of language in the Internet economic environment also fully proves，People can fully use different expression forms of language，Make it more extensive and deeper into the process of economic development，It can also better serve the development of the Internet economy through a more proper form。

　　Correctly treat the Internet economy related terms

First，We believe that this phenomenon should be placed on the background of the development of the entire society、Look at the whole process。These words are some new things，They are rooted in social development，It is an inevitable product of social development。Overall，It can be regarded as one of the signs of comprehensive development and progress of society。

Second，Take a prudent attitude towards new things，One is divided into two places to view its function。Take "Live and Capital" as an example，This form Bet365 app download of sales can make consumers understand the characteristics of the product more intuitive and clearly through the form of small videos、Function, etc.，thereby increasing the probability of transactions between the two parties。but，You should also see，During the live broadcast，Live broadcasts in order to enhance consumers' good feelings for their products，May use "best", "best", "first -class" and other extreme propaganda words，Thus to some extent misleading consumers，It makes it difficult for consumers to make objective and accurate judgments。So，In the process of its development, we must pay attention to encourage their innovation and development，constantly pushing out new，to make it more suitable for new requirements for economic development in the Internet era; it is necessary，In the market management department、Language and text competent authorities and other relevant agencies under the supervision of regulatory development，Make them better serve the development of the economy and society。In order to regulate the live marketing activities，Promote the healthy development of online marketing，The China Advertising Association released the "Specifications for Live Live Marketing Conduct"，The introduction of this specification will inevitably curb high quality in online marketing、False propaganda and other behaviors that damage consumers' legitimate rights and interests。

　(Author Unit: People's Education Press)