In order to standardize online live broadcast marketing activities，Promote the healthy bet365 apuestas of online marketing，The China Advertising Association issued the "Online Live Marketing Code of Conduct"，The introduction of this regulation will effectively curb the low quality of online marketing、False propaganda and other behaviors that damage the legitimate rights and interests of consumers。

With the bet365 apuestas of the Internet economy，A large number of Internet languages ​​​​are produced in this fertile soil，A series of Internet languages ​​closely related to the Internet economy such as "0 yuan purchase..." and "live broadcast delivery" are produced。As the language shell of the Internet economy，These Internet languages ​​are playing an increasingly important role in the bet365 apuestas of the Internet economy。

　　Internet economic network bet365 apuestas is becoming increasingly complex

Let’s sort out the bet365 apuestas process of Internet language that is closely related to the Internet economy in recent years，It can be seen that this type of network language is becoming more and more complex，Shows the characteristics of being hidden and difficult to detect，Meanwhile，Its economic value is also becoming increasingly prominent。This process has roughly gone through three stages: Initially，When merchants conduct marketing on online platforms，The sales language used is mostly straightforward、Lack of “packaging”，It’s nothing more than the business language in reality transferred to the online platform，Not much new ideas。Later，On the basis of "straightforward" words，Some slight packaging gradually appears、Cosmetic words。For example，Take the “0 yuan purchase...” that has become popular in recent years as an example，“Purchase” clearly indicates that this is an economic behavior of buying and selling goods (or services)，“0 yuan” literally indicates the particularity of this behavior—that is, obtaining a certain product (or service) for free，"Purchase for 0 yuan..." This special way of expression，Hide "Appearance Free，The essence of “it’s not free”。In fact，The act of spending money to purchase goods or services，Always existing since the birth of commodity economy，The linguistic expression form of "Buy for 0 yuan..." is deeply rooted in the language soil of the past，And it is branded as a network，This kind of straightforward language hides a special commercial purpose，Undoubtedly, it promotes the in-depth bet365 apuestas of the Internet economy to a certain extent。From a practical perspective，This approach indeed allows merchants to achieve their business goals to a certain extent，And the further bet365 apuestas of this language form，It also proves from another aspect that this semi-hidden form of language expression has a sufficient and broad "market"。For example，Derived from "0 yuan purchase...", "0 yuan added..." "0 yuan reading" "0 yuan received..." "0 yuan opened..." "0 yuan exchange..." and other word forms，From the business field to medical health care、The spread of culture and other broader fields。Last two years，With the popularity of live broadcast self-media video software，Some fully "packaged" language shells are more frequently applied to network economic activities，Especially this year，The Internet has become an important carrier for the operation of the entire social economy。A sales form widely used by merchants - live streaming，all the rage。Judging from the composition of this Internet term，Can be regarded as a phrase composed of the modifying component "live broadcast" and the verb-object phrase "bringing goods"。You will find out after understanding this economic activity，The original meaning should be "selling a certain product through online short video live broadcast"，The "live broadcast" format caters to people's needs for fast-paced video and other entertainment activities in the fast-paced life，And "bringing goods" can easily give people the psychological impression that product sellers are thinking about consumers。This "fashionable" language expression that is gorgeously packaged and both contemporary and people-friendly，Is gradually becoming an important way for many merchants to sell goods。

Overall，With the deepening of packaging，The concealment of language expressions is also increasing，This change process reflects the new trends and new characteristics of economic bet365 apuestas in the Internet era，It also fully reflects the important value of language in participating in economic activities in the Internet era。Predictably，With the bet365 apuestas of Internet language in the future，More and more Internet languages ​​will be used in the commodity trading process。

　　Social bet365 apuestas promotes changes in language shell

First，Changes in the language shell of the network economy are an inevitable trend in social bet365 apuestas，In other words，The bet365 apuestas of society is the fundamental driving force for the continuous adjustment and change of language expressions of the network economy。Dialectical materialism believes，Productivity determines production relations，Production relations need to adapt to the needs of productivity bet365 apuestas。Language is a product of social bet365 apuestas，Is an important tool for people to communicate，As a special production relationship，It continues to adjust itself with the bet365 apuestas of human economic and social activities。The bet365 apuestas process of Internet language shell from straightforward to covert，Meeting the needs of network economic bet365 apuestas。

Secondly，The bet365 apuestas of social productivity has accelerated the replacement of external forms of language、Evolution。The bet365 apuestas of social productivity will affect politics、Culture、Education、Technology、Health and other fields。Take the bet365 apuestas and evolution of "0 addition..." as an example，Already mentioned before，Its bet365 apuestas and evolution originated from the Internet language form of "0 yuan purchase..."，It is the result of its cross-border bet365 apuestas and evolution。With the bet365 apuestas of social productivity，People’s living standards are improving day by day，People are paying more and more attention to their own health，I have also become more particular about my diet，Foods that are rich in nutrients and contain no additives have naturally become a favorite among consumers，The promotion gimmick of “0 additions…” arises spontaneously，“0 additions” has become an important internal criterion for people to purchase goods。

Also，The increase in people’s subjective emphasis on the economic value of language，It is also an important reason for the continuous adjustment and change of language expression forms。Since the famous Swiss linguist Saussure distinguished language and speech，The unique value of speech is gradually being valued by people，Speech plays an increasingly important role at different stages of the bet365 apuestas of human society。Today, as we enter a new stage of Internet economic bet365 apuestas，Internet language as an important form of speech expression，Has unique value in promoting economic bet365 apuestas。Human beings have never fully explored and utilized the economic value of Internet language as they do today，Relevant experts and scholars at home and abroad even proposed the establishment of the discipline of "Language Economics"，Calling for attention and full exploration of the economic value of language。The bet365 apuestas process of language in the Internet economic environment has also fully proved，People can make full use of different expression forms of language，Make it more widely and deeply used in the economic bet365 apuestas process，It can also better serve the bet365 apuestas of the Internet economy in a more appropriate form。

　　Correctly view terms related to bet365 apuestas

First，We believe that this phenomenon should be placed in the context of the bet365 apuestas of the entire society、Look at the whole process。These words are something new，They are rooted in social bet365 apuestas，It is an inevitable product of social bet365 apuestas。Overall，They can be regarded as one of the signs of overall social bet365 apuestas and progress。

Secondly，Adopt a cautious attitude towards new things，Look at its function in two parts。Take “live streaming” as an example，This form of sales allows consumers to understand the characteristics of the product more intuitively and clearly through short videos、Function etc.，Thus increasing the probability of a transaction between both parties。But，Should also see，During the live broadcast，In order to make consumers have a better impression of their products，May use a lot of extreme slogans such as "best", "greatest" and "first-class"，Thus misleading consumers to some extent，Making it difficult for consumers to make objective and accurate judgments。Therefore，In the process of its bet365 apuestas, attention should be paid to both encouraging its innovation and bet365 apuestas，Continuously innovate，Thus making it more suitable for the new requirements of economic bet365 apuestas in the Internet era；Necessary restrictions must be imposed on it，In the marketing management department、Standardized bet365 apuestas under the supervision of language authorities and other relevant agencies，Make it better serve economic and social bet365 apuestas。In order to standardize online live broadcast marketing activities，Promote the healthy bet365 apuestas of online marketing，The China Advertising Association issued the "Online Live Marketing Code of Conduct"，The introduction of this regulation will effectively curb the low quality of online marketing、False propaganda and other behaviors that damage the legitimate rights and interests of consumers。

　(Author’s unit: bet365 apuestas Education Press)