The excellent traditional Chinese culture gave birth to the great Chinese civilization，is the source of our cultural confidence。Today's era，Economic globalization develops amid twists and turns，Each country must not only maintain its own unique characteristics，We also need to strengthen communication with other countries，Work together to promote the prosperity and development of world culture。In the process of our country’s exchanges with other countries，Should be integrated into the excellent traditional Chinese culture，This is an important way for countries around the world to understand China，It is also an important way for us to show our cultural confidence。How to bring more foreigners into contact、Understand and accept the excellent traditional Chinese culture，Is an important communication and rhetoric issue。We think，Based on the bet365 games concept of empathy，Let emotions play a more important role in the form of empathy in the external dissemination of China’s excellent traditional culture。This way，The external dissemination of China’s excellent traditional culture will become a bet365 games act that blends emotion and reason，This is more in line with my country's "benevolence-based" and "people-oriented" attitude as a great country。

　　Concept inspection

bet365 games is a complex psychological process，Includes two paths: emotional bet365 games and cognitive bet365 games。Emotional bet365 games refers to having the same or similar emotional response to the emotions of others，Colored by human instincts and realized through emotional or emotional contagion。Cognitive bet365 games refers to a deep understanding of the situation of others，Know the causes of other people’s emotions，And be able to respond on a rational basis。Emotional bet365 games and cognitive bet365 games are not binary opposites，The two have long been connected and integrated，Regulates human beings’ use of reason and emotion。Although the concept of bet365 games is mainly used in the field of psychology，But in social practice，bet365 games is a tool that almost everyone uses，It affects our lives all the time、Concepts and communication methods。

The role of promoting interpersonal communication based on empathy，We proposed the concept of empathy rhetoric。This idea combines psychology and rhetoric，bet365 games purpose、Audience、Rhetor、Empathy、Main elements such as bet365 games strategies are included，Advocate the integration of empathy into bet365 games practice，Has strong practical feasibility and theoretical explanatory power。Empathic rhetoric refers to “driven by bet365 games purposes，The rhetor consciously puts himself into a state of empathy for the audience，Achieve time synchronization and category synchronization with the audience’s emotions within the scope of capabilities，And be able to clearly judge the audience and their own emotional types and sources，Distinguish between audience and self-representation，The bet365 games mechanism of "then setting and implementing bet365 games strategies"。

　　Practical application

Practice the bet365 games concept of empathy，It is an important communication method that needs to be adhered to in current interpersonal and even international communication。In current international exchanges，Emotions based on rational cognition are extremely important，It is also the prerequisite for creating a healthy and harmonious "emotional community"。In the process of spreading China’s excellent traditional culture to the outside world，Need to deepen understanding of the audience through empathy，Thereby ensuring the effectiveness of bet365 games acts。Through empathy，We can fully understand the emotions of our audience、Ideas、Attitudes and behavioral tendencies，Appropriate bet365 games communication strategies can also be developed on this basis，Achieving accurate and effective communication。This kind of audience-centeredness、The bet365 games concept of predicting audience response，Is a necessary condition for successful bet365 games practice。

Different cultures in the world are in the process of exchange，Contradictions and even conflicts will inevitably arise。Countries need to constantly adjust their perspectives，Look at things from the other party’s perspective in international exchanges、Express an opinion。In this way, a peaceful communication environment can be created，Safeguard the common interests of all countries。“Standing in the other person’s shoes” is the core of empathy。Therefore，Empathic rhetoric can promote understanding between different cultures，Provides a win-win idea for exchanges between countries。At the same time，This also broadens our horizons for the external dissemination of China’s excellent traditional culture。In the process of spreading the excellent traditional Chinese culture，Empathy rhetoric can take into account foreign audiences more comprehensively，For bet365 games purposes、bet365 games strategies、Highlight the emotional role in bet365 games effect evaluation and other aspects，And combine it with the practice of spreading China’s excellent traditional culture。This will make the bet365 games practice of spreading China’s excellent traditional culture more profound，Thus promoting cultural and other communication between our country and other countries。

　　Purpose Guidance

bet365 games purpose refers to the goal that the rhetor wants to achieve through a series of bet365 games actions，Is the starting point and driving force of bet365 games behavior。Empathic rhetoric is a bet365 games model in which form and content are consistent，The goal is to have long-term influence and vitality。On the establishment of the bet365 games purpose of the external dissemination of China’s excellent traditional culture，Empathy rhetoric advocates the specific goal of the audience’s emotional and cognitive acceptance and recognition of China’s excellent traditional culture，Making the profound and long-lasting positive impact of China’s excellent traditional culture in the outside world as the follow-up macro goal，Both together constitute the bet365 games purpose。Guided by precise and reasonable bet365 games purposes，Rhetors can make more effective bet365 games choices。

The dissemination of China’s excellent traditional culture is a kind of soft communication，Involving changes in ideas and cognitive styles，Requires emotional acceptance and psychological recognition from the audience。Empathic rhetoric is based on the rhetor’s empathy for the audience，Strive to understand the audience at an emotional and cognitive level and receive positive feedback，Pay attention to the audience’s immediate reaction，And adjust bet365 games behavior in a timely manner，At this time the rhetor is guided by specific goals。However，The external communication of China’s excellent traditional culture cannot stop at the immediate response of the audience，Rhetors must also establish a more macro-instructive bet365 games purpose，Consider how to make China’s excellent traditional culture have a long-term impact on the world。At this time，Rhetors need to highlight the macro bet365 games purpose related to the dissemination of China’s excellent traditional culture in an empathetic atmosphere。The spread and deepening of culture requires changes in the audience’s emotions and cognition，Empathic rhetoric attaches great importance to the audience's emotions and cognition and respects the full color of humanistic care、Equality and other traits，It is possible to meet the emotional needs of the audience，Thus making the audience identify with the excellent traditional Chinese culture。It can be seen from this，The invisible participation of empathic rhetoric in establishing bet365 games purpose，Can play a role in guiding the entire bet365 games process。

　　Strategy selection

bet365 games strategy refers to the overarching ideas used to guide the behavior of rhetors in bet365 games practice，bet365 games skills、bet365 games devices、bet365 games methods and other subordinate concepts of bet365 games strategies。On the choice of bet365 games strategies for the external communication of China’s excellent traditional culture，Empathic rhetoric advocates empathic concern for the audience as a basic condition in strategic selection，Considering the audience’s emotional needs for China’s excellent traditional culture and stimulating their recognition are the basic requirements of bet365 games strategies。Empathy rhetoric does not come with fixed bet365 games strategies，The rhetor selects appropriate bet365 games strategies based on the bet365 games situation。Especially in the bet365 games context of the external dissemination of China’s excellent traditional culture，bet365 games strategies are diverse and changeable，To disseminate content、The choice of communication methods cannot be generalized。This requires the rhetor to achieve empathy with the audience，Judge what bet365 games strategies can help create a positive emotional atmosphere for cultural communication within the scope of your own bet365 games abilities，And in the process of choosing a strategy，Place the audience’s cultural identity and cognitive acceptance in an important position。

In the context of empathic rhetoric in the external dissemination of China’s excellent traditional culture，The bet365 games strategy adopted is driven by empathy for the external world audience、Using the empathic bet365 games model as a framework、A bet365 games practice path guided by the empathic bet365 games purpose of spreading the excellent traditional Chinese culture and gaining long-term recognition。This strategy fully recognizes the emotional ripples that empathy creates in the audience。Adjust bet365 games behavior based on the audience，Able to best meet the emotional expectations of the audience in the external communication of China’s excellent traditional culture，Downplay the instrumental nature of bet365 games strategies and incorporate humanistic concerns，Let the audience feel the charm of China’s excellent traditional culture in a pleasant and harmonious atmosphere。

　　Effectiveness evaluation

General bet365 games practice seeks immediate evaluation of its bet365 games effects by the audience or a third party，In this way, the effectiveness of the bet365 games behavior of the rhetor can be shown。But for the bet365 games practice of spreading China’s excellent traditional culture，We cannot just pursue immediate communication effects。Empathic rhetoric encourages rhetors to recognize the audience’s emotional and cognitive sense of strangeness and foreignness toward China’s excellent traditional culture，This is due to the influence of many factors and is not easy to dissolve quickly。Adhere to the principle of understanding and respecting the audience’s emotions，After resorting to the bet365 games path of empathy，No need to rush to see significant results，But focus on long-term and in-depth impact。

Emotional acceptance requires cognitive changes，Cognitive changes require time and experience。Overseas audiences’ emotional and cognitive acceptance of China’s excellent traditional bet365 games，It will be a long process。If you can realize the long-lasting nature of emotional changes，The communicator’s mentality and strategies will also be more in line with the audience’s acceptance，And focus more on spreading the excellent traditional Chinese bet365 games itself。Through the rhetor’s reconciliation of empathy and rhetoric，Propagation work aimed at the long-term recognition of China’s excellent traditional bet365 games in the outside world，It is more likely to be truly recognized by the audience and take root。

The excellent traditional Chinese culture contains the emotional accumulation in the long history of the Chinese nation。Everyone can become a disseminator of China’s excellent traditional culture and a transmitter of emotions。When emotion becomes a communication element circulating around the world，We must pay special attention to the added value and enabling conditions of emotion。In the world cultural exchange characterized by diversity，Emotional diversity has become the basis for promoting communication and absorption。Empathic rhetoric is premised on understanding and respecting the audience’s emotions and cognition，The coexistence of multiple emotions does not constitute an obstacle to the bet365 games process，On the contrary, it can broaden the bet365 games choices of the rhetor，Thus achieving a more egalitarian and humanistic bet365 games outcome。

　　(Author’s unit: School of International Education, Shandong University (Weihai))