After realizing the good prospects and huge economic benefits of the digital collection industry，Museums across the country seize new opportunities in digital cultural creation，Start exploring NFT (non-fungible tokens，Essentially is the data unit on the blockchain digital ledger，Each token can represent a unique digital asset) and the development path of further integration with cultural relics。Cultural relics are presented to the public in the new form of digital collections，The development model provides new ideas for museums to realize the resonance of history, culture and the value of the times。Also see，The market and value of bonus bet365 are still unstable in the development process、Absence of cultural aesthetics、Issues such as unclear boundaries of responsibilities and powers，Need strong supervision from the government、Improvement of cultural value、Clear rights and responsibilities for creative authorization and copyright、IP industry linkage and other levels to achieve effective prevention and response。

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The bonus bet365 of my country’s museums will emerge on October 21, 2021，Whale Explorer releases “Treasure Project” for bonus bet365。Later，24 cultural and museum institutions responded positively，Successively released bonus bet365 based on the treasures in the collection。As soon as the treasures in each collection are released，has become popular among the public，Most collections sell out within seconds of being released。

There are significant differences in the development process of bonus bet365 at home and abroad，The bonus bet365 of my country’s museums gradually show immersive aesthetics in the development process、New Social Aesthetics、Aesthetic characteristics of modern consumer aesthetics。First，In 3D digital modeling、AR、With the support of VR and other technologies，bonus bet365 restore the original appearance of cultural relics more truly and comprehensively，The details of each cultural relic can be fully understood by collectors on the screen interface of the mobile terminal、Careful observation from multiple angles。Also，Interactive mini-programs for various bonus bet365 allow users to experience and interact with them，Immersed in technological aesthetics。Secondly，bonus bet365 utilize various new technologies to create embodied connections、New social space with characteristics such as open media discourse，Let young groups better realize cultural relic collection and interaction。Last，bonus bet365 break the “worship” nature of aesthetics in the traditional sense of high art，Creates an intuitive consumption atmosphere for the public，This kind of symbolic consumption continues modern consumption aesthetics。

Digital collections are an important form of expression of cultural and creative products，In manifestation、Technical support、Product attributes and other aspects show particularity。First，Digital collections are represented by digital skins，But essentially 0、1 combined data set，So in production、Circulation、Consumption and other links revolve around data operation logic。Secondly，Digital collections are built around blockchain technology，Behind each digital collection represents a set of codes。This decentralized structure has the characteristics of being difficult to tamper with，It also gives the product the advantages of uniqueness and scarcity。Again，bonus bet365 are circulated artworks issued on the Internet，Price is driven by market supply and demand，The logic of value evaluation is very similar to that of physical collections，Has greater price variability and product premium attributes。

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bonus bet365 are cheap because of their low price、Scarce quantity、Collection value is greater than other types of digital collections，Showing huge market demand、Market appearance that the audience has a strong willingness to consume，Short supply often brings risks of unstable market value and wandering content value。

First，The uncertainty of cultural and artistic value assessment brings instability to the market and prices。When museum cultural and creative products are presented in the form of bonus bet365，Both public and private attributes。Compared to the cultural relics of venues for public viewing，bonus bet365 highlight the cascading effect of cultural relics and artistic value、Consumption Competition Threshold。Generally speaking，Cultural relics and artistic value are high，Digital collection prices are high，The threshold for consumer competition is also high。However，The artistic value of some cultural relics is difficult to objectively and quantitatively measure，These uncertain factors may lead to market instability。However，The current market transaction system and legal supervision mechanism in the digital collection market are not yet complete，Lack of strong and effective supervision，It is easy to produce false hype and other behaviors that disrupt the market order，Creating a meaningless economic bubble。

Secondly，In the creation process of bonus bet365, there are common problems such as the lack of cultural creative expression and the lack of spiritual value inheritance。First，Currently NFT technology is still in its infancy stage of development，Imperfect technology development，Most museums simply copy and reproduce classic paintings or cultural relics，Stimulating public enthusiasm for short-term consumption in the form of dazzling skills and novelty hunting，Blindly using superficial numerical forms can easily overwhelm the audience，Making cultural values ​​obscured，Thus missing the inherent richness and humanistic reflection of history and culture。Second，The absence of cultural creative expression can easily lead to the loss of spiritual value inheritance of digital collections，Becoming a cultural tool coerced by capital。If the museum’s digital collection deviates from its original intention of serving the people，Blinally cater to the market and audience，It will inevitably lead to excessive commercialization，Fell into the quagmire of capital control，Become a tool for capital profit，Causing bad money to drive out good money。

AGAIN，The boundaries of copyright responsibilities for bonus bet365 are unclear、Poor industrial linkage。Although the State Administration of Cultural Heritage has already issued relevant guidelines on copyright authorization for museum cultural and creative products，But bonus bet365 are a fusion of multiple related industries，When entering the market as a new fusion form，It is possible that the copyright boundary will be blurred、Clear responsibilities and rights、Problems such as difficulty in confirming and safeguarding rights。This is mainly reflected in the uneven creative level of various cultural and creative institutions，Following the trend and imitating the phenomenon occur frequently，Weak copyright awareness，Carrying out deviant related production activities without the authorization of the museum。Currently，A comprehensive and accurate review procedure system has not yet been established during the transaction process of digital collections，The review of creative copyrights such as the uniqueness and originality of works is weak，Easy to damage the copyright value of digital collections。In addition，Judging from the operating status of the digital collection head platform，Most museums have not designed highly recognizable and well-known digital collection IP brands or products based on the characteristics of their cultural relics，It is difficult to exert the industrial extension effect with IP as the core，Scale、Collaboration、The industry layout of industrial linkage has yet to be formed。

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The long-term guarantee of bonus bet365 is a strong government supervision mechanism。If bonus bet365 want to continue to be popular，Soft industry ethics and norms alone are not enough，It is more necessary for the government and relevant functional departments to take legal measures to control。First，The government needs to introduce relevant laws and regulations。Resolutely crack down on disrupting market operations、Illegal business and other illegal activities，Create a safe and open market operating environment。Secondly，The government should issue various policy documents to guide digital collections to maintain a positive value orientation。Museums must firmly grasp the main theme of the times in accordance with relevant policies，Stick to the positive value trend，Production has high cultural value、In line with mainstream aesthetics、Digital collections that demonstrate cultural confidence。Again，The government should formulate a development plan to promote the construction of the basic technology and underlying framework of digital collections，Provide strong infrastructure support for digital collections。

The long-standing core of bonus bet365 is an efficient content creation mechanism。The inheritance and development of historical culture must ensure that form and content complement each other，Stick to content as king。First，Museums should remember their role as cultural “gatekeepers”，Screen the historical context of cultural relics or artworks，Take the essence and discard the dross，Beware of excessive entertainment and superficiality，Truly promote historical and cultural values。Digital collection designers must constantly improve their own cultural awareness and aesthetic literacy，Assume the responsibility of cultural inheritance，Avoid misunderstanding and misinterpretation of history and culture。At the same time，Cannot just be a "porter" of the original appearance of physical cultural relics，We must also make good use of digital tools to explore and develop the creative design concept of its cultural core，Truly becoming an innovative interpreter of history and culture in the new era。Secondly，Museums should promote the main theme，Designers must stick to their originality，Not impetuous、Don’t lose your way。Again，bonus bet365 should lead cultural consumption in the new era，Designers carefully speculate on the consumption trends of the "Generation Z" young group，Develop and design young products with more interactive experience。

The long-lasting foundation of bonus bet365 is a reasonable and credible authorization governance mechanism。First，We need to start with an efficient copyright authorization and protection mechanism。Museums must be tailor-made，Comprehensive evaluation of the value of the authorized subject based on its own characteristics，Strengthen copyright confirmation、Value Assessment、Supervision and management of copyright protection。Secondly，A museum is needed for the management of data copyright、Government、Multi-party collaboration on the platform。Museums and authorized agencies do a good job in data collection and pricing，Protect copyright from the source and carry out licensing activities within reasonable boundaries，Maintain the stability of data transaction prices。The government needs to establish laws and regulations for data copyright transactions，Strengthen supervision of data trading activities related to digital collections。The platform must continue to improve relevant technologies，Refined transfer rules，Do a good job in transaction monitoring、Risk prevention and control work，Accelerate the process of real-name system in the background of all parties，Utilizing biometric technology、Relevant information entry and verification for security protection，Raise to publisher、User management efficiency and tracking ability of digital collections。

The long-standing starting point for bonus bet365 is the industrial linkage mechanism of brand IP。Digital collections should use IP innovative development to promote the expansion of business and industrial models。First，bonus bet365 must be adapted to local conditions，Combined with regional characteristics，Create a cultural relic series IP image symbol with iconic characteristics。This is about being unique，Form unique and highly recognizable IP elements and styles that distinguish it from other museums。In addition，We must keep up with the development trend of the times，Design an IP character image that is favored by the “digital media native” group，Enriching the IP image through historical background stories and cultural implications。Secondly，Multi-angle industrial expansion and extension of IP symbols or images，Use IP to authorize endorsement、Brand co-branding and other services will further expand the popularity of IP series products and the social influence of the museum。Again，Strengthen cooperation and linkage with the peripheral layers of digital collections，Use IP to empower red cultural tourism、Exhibitions and exhibitions、Cultural performing arts and other industries，Realize the gradual penetration of bonus bet365 from the core layer to the relevant layer to the peripheral layer、Diffusion，Ultimately form a benign industrial ecology with aggregation effect。

Future，bonus bet365 must still adhere to the original intention of cultural and artistic creation，In line with the mainstream values ​​of the times，Promote the historical and cultural value and modern aesthetic spirit of cultural relics，Really use advanced digital technology to serve the people。Government only、Museum、Multiple parties on the platform work together、Collaborative development，Only then will the museum digital collection market become more standardized and stable，Museum cultural relics will also create more cultural charm and economic value，To better empower the real economy。

　　(This article is part of the 2021 Shandong Provincial Social Science Planning Research Project "Research on the Development and Innovation Paths of Shandong Provincial Museum bonus bet365 and Creative Products from the Perspective of Intelligent Manufacturing" (21DWYJ21)、Qingdao Social Science Planning Project "Research on Intelligent Development and Innovation of Qingdao Museum bonus bet365 and Creative Products in the Intelligent Media Era" (QDSKL2101026) Phased Results)

(Author’s bonus bet365: School of Literature and Journalism, Ocean University of China)