After recognizing the good prospects and huge economic benefits of the digital collection industry，Museums from all over the country seized the new opportunity of digital cultural and creative，Start exploring NFT (intangible homogeneous token，Essentially is the data unit on the blockchain digital ledger，Each token can represent a unique digital asset) and further integrate development paths of cultural relics。Cultural relics are presented in front of the public with the new form of digital collections，Its development model provides new ideas for museums to realize the same frequency resonance of historical culture and the value of the times。At the same time, you should also see，Museum digital collections still have market and value unstable in the development process、Cultural aesthetic absence、Unknown and other issues of responsibility and power，Need to be strongly supervised from the government、Cultural value improvement、Creative authorization Copyright Rights Responsibility Powerful、IP industry linkage and other levels to achieve effective prevention and response。

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Digital collections in our museum emerging are October 21, 2021，Whale Detectors released the "Treasure Plan" for digital collections。Subsequent，24 Wenbo units positive response，Digital collections with the treasures of the collection of treasures。Once the treasures of each museum are released，It is sought after by the public，Most collections will be available for sale within a few seconds after the release。

Digital collections at home and abroad have formed a significant difference in the development process，Digital collections in our museum gradually showed immersive aesthetics during the development process、New Social Aesthetics、Aesthetic features of modern consumer aesthetics。First，In 3D digital modeling、AR、VR and other technologies，Digital collections are more authentic and comprehensively restore the original appearance of the cultural relics，Details of various cultural bet365 Play online games relics can be comprehensive in the screen interface of the mobile terminal、Detailed observation。Another，Interactive applets of various digital collections allow users to experience and interact for them，immersed in science and technology aesthetics。Next，Digital collection uses various new technologies to build a body connection、New social space of open media discourse，Let young groups better realize cultural relic collection and interaction。Last，Digital collection breaks the "worship" sex of aesthetics in the traditional sense of elegant art，Created the popular consumer atmosphere of the public，This symbolic consumption continues modern consumption aesthetics。

Digital collection as an important manifestation of cultural and creative products，In the form of expression、Technical support、Product attributes and other levels show special characteristics。First，The expression of digital collections is digital skin，But essentially 0、1 combination data set，Therefore, in production、circulation、Consumption and other links around data operation logic。Next，Digital collection is built around blockchain technology，A set of codes behind each digital collection。This decentralized structure has the characteristics that are not easy to tampering，It also makes the product present unique and scarcity advantage。again，Museum digital collections are circulating artworks issued on the network side，Price is dominated by market supply and demand relationship，Value evaluation logic is extremely similar to physical collections，It has large price variables and product premium attributes。

　Risk Challenge

Museum digital collections are low due to low price、Number of scarce、Favorites value greater than other types of digital collections，Show a large market demand、Market appearance with strong willingness to consume，supply should often bring market value instability and content value movement risk。

First，The uncertainty of the value evaluation of cultural and artistic value brings the instability of the market and price。Museum's cultural and creative products presented in the form of digital collections，Both public attributes and private Bet365 app download attributes。Compared to the venue cultural relics that let the public watch，Digital collections are more prominent and artistic value connection effect、Consumption competition threshold。Generally speaking，High value of cultural relic art，Digital collection price High price，The threshold for consumption competition is also high。but but，The artistic value of some cultural relics is difficult to measure objectively，These uncertainties may lead to the instability of the market。But，The current market trading system and legal regulatory mechanism of the digital collection market are not yet perfect，Lack of powerful and effective supervision and supervision，Actions that are prone to false hype and other behaviors that disturb the market order，generates meaningless economic bubble。

Next，Museum's digital collections in the process of digital collections in the museum generally exists in the absence of cultural creation and expression and lack of spiritual value inheritance。2，At present, NFT technology is still in the starting stage，Disadvantages of technological development，Most museums just simply copy classic paintings or cultural relics，Stiring the public's short -term consumption enthusiasm in the form of dazzling skills，Blindly using superficial digital forms are very easy to make guests lord，Makes cultural value to be covered，Therefore, the thickness and humanistic reflection of historical culture。2，The absence of cultural creation and expression is also easy to lead to the lack of the inheritance of the spiritual value of digital collections，Cultural tools that become capital wrapped。If the museum digital collection deviates from the heart of serving the people，blindly cater to the market and audience，It will definitely lead to over -commercialization，Muddy falling into capital control，Tool for becoming capital profit，To the inferior coin expel the good coins。

again，Museum's digital collection copyright rights and responsibility boundaries are unknown、Poor industrial linkages。Although the State Administration of Cultural Heritage has already issued relevant guidelines on the copyright authorization of cultural and creative products of the museum，But the museum digital collection is the fusion of multiple Bet365 lotto review related industries，When entering the market in the form of a new fusion，It is possible to generate copyright border blur、Responsibility、Difficulties in power and power, etc.。This is mainly manifested in the creative level of various cultural and creative institutions.，Follow the wind to imitate the phenomenon frequently，Copyright awareness is weak，Self -carried out related production activities without the museum authorized。Current，Digital collections have not established a comprehensive and accurate review procedure system，Boring review of the uniqueness and originality of the work is weak，It is easy to cause damage to the copyright value of digital collections。other，From the operating status of the digital collection head platform，Most museums do not have high recognition and well -known digital collection IP brands or products for the characteristic design of the cultural relics of the museum，It is difficult to play an industrial extension effectiveness with IP as the core，scale、Coordinated、Industrial layout of industrial linkage is yet to be formed。

　　Coping mechanism

Museum's digital collection for a long time is a powerful government regulatory mechanism。Museum digital collections If you want to continue to heat，It is not enough to rely on soft industry morality and specifications，More government and related functional departments need to take legal measures to control。First，The government wants to introduce relevant laws and regulations。Resolutely crack down on disrupted market operation、illegal operations and other illegal acts，Create a safe and open market operating environment。Next，The government wants to introduce various policy documents to guide digital collections to maintain positive value orientation。The museum must firmly grasp the main theme of the times in accordance with relevant policies，Persevere in the positive value vane，Production has elegant cultural value、Follow the mainstream aesthetic、Digital collections that show cultural self -confidence。again，The government wants to formulate the fundamental technology and underlying framework of development planning to promote digital collections，Provide a bet365 best casino games strong backing for digital collections from infrastructure。

The core of the museum's digital collection for a long time is the efficient content creation mechanism。The inheritance and development of historical culture must be complementary to form and content，Persist in content as king。First，The museum should keep in mind the role of "Guide" in your own culture，Siege on the historical veins of cultural relics or artworks，Take its essence to dross，Be wary of excessive entertainment and shallowness，Really promoting historical and cultural value。Digital collection designers must continuously improve their cultural cognition and aesthetic literacy，Responsibilities to assume good cultural inheritance，Avoid misunderstanding of historical culture。At the same time，"Payment Workers" with the original appearance of physical relics，It is also necessary to make good use of digital tools to dig and develop the direction of creative design concepts on its cultural core，Really becoming a historical and cultural innovation interpreter in the new era。Next，Museum should promote the main theme，The designer must adhere to ingenuity，Not impetuous、Do not lose direction。again，Museum digital collections should lead the cultural consumption of the new era，The designer carefully described the consumption trend of the young group of young groups，Development and design is more interactive and experienced young products。

Museum's digital collection for a long time is the reasonable and credible authorization governance mechanism。First，It is necessary to start with high -efficiency copyright authorization and guarantee mechanism。The museum must make a body tailoring，The value of comprehensive evaluation of the authorization target around its own characteristics，Strengthen copyright confirmation、Value Evaluation、Supervision and Management of Copyright Protection。Next，Museum of governance of data copyright、Government、Platforms multi -party collaborative cooperation。Museum and authorized agencies do a good job of data collection and pricing，Standards from the source guarantee copyright in a reasonable boundary range，Maintain the stability of the data transaction price。Government Bet365 lotto review needs to establish laws and regulations for data copyright transactions，Strengthen the supervision of digital collections related data transaction activities。The platform should continue to improve related technologies，Refined transaction rules，Do a good job of trading monitoring、Risk prevention and control work，Accelerate the real -name system of the background of all parties，Use biological recognition technology、Related information Entry inspection for security protection，Improve the publisher、User's management efficiency and traceability of digital collections。

Museum's digital collection for a long time is the industrial linkage mechanism of brand IP。Digital collection should promote the expansion of business and industrial models with IP innovation development。First，Museum's digital collections should be adapt to local conditions，Combined with regional characteristics，Create a series of IP image symbols with iconic traits。This is to be unique，Forms a unique high recognition IP element and style distinguished from other museums。other，Follow the trend of the development of the times，Design IP character image favored by the "digital media" group，Plum IP image through historical background stories and cultural meaning。Next，Multi -angle industrial extension and extension of IP symbols or images，Using IP authorization endorsement、Brand co -branding, etc. to further expand the popularity of IP series products and museum social influence。again，Strengthen the cooperation with the peripheral layer of the digital collection，Use IP to empower red cultural tourism、Exhibition Exhibition、Cultural Performing Arts and other industries，Realize the gradual penetration of the museum digital collections from the core layer to the relevant layer to the peripheral layer、diffusion，Finally, a benign industrial ecology that has a gathering effect。

Future，Museum's digital collections must still adhere to cultural and artistic creation，In line with the mainstream values ​​of the times，Promoting the historical and cultural value of cultural relics and the spirit of modern aesthetics，Really use advanced digital technology to serve the people。Only the government、Museum、bet365 best casino games The platform work together for many parties、Coordinated development，Museum's digital collection market will become standardized and stable，Museum cultural relics will also create more cultural charm and economic value，Then better empower the real economy。

　　(This article is 2021 Shandong Social Science Planning Research Project "Shandong Provincial Museum Cultural and Creative Product Development and Innovation Path Study" (21DWYJ21)、Qingdao Social Science Planning Project "Intelligent Media Times Qingdao Museum Cultural and Creative Product Intelligent Development and Innovation Research" (QDSKL2101026) phased results)

(Author Unit: School of Literature and News Communication of Ocean University of China)