November 2014，General Secretary Xi Jinping emphasized at the Central Foreign Affairs Working Conference，China must have its own big country of diplomacy。Since then，my country actively spreads the diplomatic concept of a great country with Chinese characteristics to the international community and promotes the implementation of this diplomatic concept，It has a wide range of influences in the international community。But，Some foreign media often misunderstand the diplomatic concept of great powers with Chinese characteristics。Reasons for the reason，Mainly because of the political system of Western countries、Social system and ideology are different from my country，As a result, people or media of these countries often cannot correctly understand the diplomatic concept of a great country with Chinese characteristics，Even adopting a hostile attitude。Current，Diplomacy of great powers with Chinese characteristics is promoting solution to hot issues and global problems、It has made important contributions to promoting the reform of the global governance system，It should be obtained to get the right to speak with my status。For this，We can go multiple forms、Multiple ways、Multi -dimensional Construction of Foreign Diplomacy with a great country with Chinese characteristics，Efforts to make the diplomatic concepts and measures of great countries with Chinese characteristics understand and identify with more countries。This is to further improve my country's international influence、Appeal、Shapellability，It is important to work hard to create a new situation of foreign work。

First，Multi -form builds a diplomatic discourse with a great country with Chinese characteristics。Dialogue Construction refers to according to a certain purpose，Take a certain way，Consciously produce with specific content、Dialogue of specific expression，As saying、expression and narrative, etc.。Usually，The form of discourse construction can be divided into material forms and symbol forms。The former bet365 live casino games refers to bilateral or multilateral international conferences、Reporter's enrollment、High -level Forum or Academic Conference，The latter includes the language and text forms including verbal form and written form, as well as multi -mode forms including video materials and picture materials。Comparison of comparison，The material form is more intuitive、Vivid，It is easier to accept the audience，can often have an impact in a short period of time。The text in the symbol form is indirect、Abstract，The effects of the occurrence often lag behind，But more durable; while the multi -mode form is more intuitive，But the explanation of related issues is not as profound as the form of text、Comprehensive。For this，We can build the target based on discourse，Adopting different forms of foreign discourse with Chinese characteristics。Only this，Only by giving full play to the advantages of different discourse construction forms，The best results to build a diplomatic discourse for the construction of a great country with Chinese characteristics。Current，The construction of diplomatic discounts with great powers with Chinese characteristics is mainly based on symbols，Including written text forms and oral language forms such as political literature，Multi -mode forms such as academic conferences and other material forms and video materials。In recent years，Various special forums or conferences with the theme of the diplomatic concept of great Chinese characteristics of the country are held，"Diplomacy of the Great Power" and other documentary films are also officially released。Although these forms can promote the construction of diplomatic discounts with large countries with Chinese characteristics to a certain extent，But the effect of using discourse needs to be further improved。

Foreign discourse is a kind of discourse that promotes outside。In addition to maintaining the existing discourse construction advantage，We can also promote the construction of diplomatic discounts with large country Chinese characteristics through many forms such as international conferences。British translation of "Belt and Road" in the UK、Analysis of the application trends in mainstream media news reports in the United States and India for analysis，We found that in May 2017, Beijing held the "Belt and Road" international cooperation summit forum，bet365 Play online games "Belt and Road" new translation "Belt and Road Initiative" has the highest application frequency; whenever the National Congress of the Communist Party of China is held，"Socialism with Chinese characteristics" English translation is in the UK、The application frequency in the mainstream media reports in the United States and India is in a peak state。Obviously，When we use text forms to build a diplomatic discourse with a country with Chinese characteristics，The role of more material forms, especially bilateral or multilateral meetings。Not only that，We also need to study how to organize organic combinations in these forms，Promoting the construction of diplomatic discourse with great national characteristics with great results。Specifically，We can actively organize an international academic conference or a multilateral forum for the diplomatic concept and practice of major powers with Chinese characteristics，Published related series of articles on foreign newspapers or the Internet，Shooting and distributed related foreign language special video or documentary，Strive for comprehensive、Deep、Vividly spread the diplomatic concept of a great country with Chinese characteristics to the international community。Only this，Only to maximize the misunderstanding and prejudice of the international community。

Second，Multiple ways to build a country with a country with Chinese characteristics。The way of discourse construction refers to the way people use in words to express their thoughts，Generally divided into political discourse、Academic discourse and folk discounts。Political discourse is a discourse used by politicians or other people participating in politics to achieve certain political purposes; academic discourse is produced by people、Discourse of spreading and consumer public knowledge; folk discourse refers to the popularity used in ordinary people's daily life、Specific、Life -oriented words。Comparison of comparison，Political discourse is more solemn、serious，But the psychological distance with ordinary people is greater; academic discourse is more rigorous、Objective，Volunteer is high，But it is not easy to understand by ordinary people; folk discourse is close to ordinary people，Therefore, it is easy for them to accept，But bet365 Play online games often not rigorous enough。

It is necessary to point out，Foreign discourse of major countries with Chinese characteristics reflects the diplomatic thoughts and foreign policies of the Chinese government，It is essentially a political discourse。To make this political discourse with distinctive Chinese characteristics effectively spread internationally and accept it in the international community，One is to build an academic discourse on the diplomatic concept of great powers with Chinese characteristics。Academic discourse can analyze the connotation of diplomatic concepts with Chinese characteristics with its strict logical deduction and full demonstration、Features and significance，to provide support for the establishment of foreign discourse for the construction of a country with Chinese characteristics，Enhance its persuasiveness and appeal。Second is to build a folk discourse on the diplomatic concept of a great country with Chinese characteristics。Use folk discourse，You can specifically abstract the problem，Popularize the esoteric theory，Let the diplomatic concept of great powers with Chinese characteristics be close to the actual life of ordinary people，It is easier for them to understand and accept and resonate。In fact，Diplomacy of various countries today also requires the people to actively participate，Expand multiple forms of communication and interaction，and folk discounts can often play an important role in condensing consensus in foreign exchanges。

Current，We are more concerned about the political discourse construction of the diplomatic concept of great powers with Chinese characteristics，There is still a lot of room for improvement in the construction of academic discourse。Although we have published some Chinese academic works in detail the concepts and principles of diplomacy with Chinese characteristics，But these works are more for domestic audiences。and，It also needs to be strengthened in the construction of a folk discourse on the construction of the diplomatic concept of great powers with Chinese characteristics。For this，It is recommended to strengthen the construction of academic discourse and folk discounts，To promote foreign people's understanding and identification of diplomatic concepts with Chinese characteristics。On the one hand，Can cooperate with well -known foreign publishing houses，Publishing and issuing foreign academic works on diplomatic concepts of great powers with Chinese bet365 live casino games characteristics，Hold an international academic conference with related topics，or publish academic articles on foreign media，A comprehensive and rigorous attitude to foreign scholars or people introduce the concepts and measures of foreign scholars or the public，strive to make them comprehensively and objectively understand their connotation and meaning。On the other hand，Focus on building a folk discount for the diplomatic concept of great powers with Chinese characteristics for ordinary people abroad，Write some foreign language popular readings，Can foreign people understand、Alert to accept the way of introducing the diplomatic concept of great powers with Chinese characteristics。other，You can also use folk discourse，It will be deep、Professional academic language is transformed into simple words of life，Diplomacy of the diplomatic concept of major countries with Chinese characteristics to ordinary people abroad through different forms of media。

third，Multi -perspective Construction of Foreign Diplomacy with a country with Chinese characteristics。In the process of building a diplomatic discourse with a large country with Chinese characteristics，Pay attention to discourse construction and translation、The problem of mutual disconnection of spread。On the one hand，When we are building discourse，Thinking and analysis from the perspective of translation，Often emphasizes the ethnicity of discourse，Commonly used some local colorful terms，Added difficulty in translation。and，Drafting and translation of diplomatic documents often lack a coordinated design、Coordinate with each other。On the other hand，Foreign discourse to build a large country with Chinese characteristics needs to be organically combined with the use of discourse，Need to consider the thoughts expressed in discourse and whether the translation of these words can be effectively accepted or recognized by the people of other countries。

Actually，Construction of diplomatic discourse、Translation and dissemination is an indiscriminate organic overall。If you don't build a diplomatic discourse，Can't talk about the translation and spread of diplomatic discourse。Once the diplomatic discourse can be built，It is necessary to translate and use it to spread external communication，Otherwise, diplomatic discourse will lose its own meaning。For this，We first build a diplomatic discourse from a large country with Chinese characteristics from the perspective of translation。This should consider whether the built bet365 Play online games words can reflect Chinese characteristics and Chinese style，You need to analyze whether the discourse is suitable for translation，Whether the translation of discourse is in line with the language and cultural habits of audience countries or regions。Next，How to build a foreign discourse from the perspective of communication。We should follow General Secretary Xi Jinping "Create a new concept of integrating Chinese and foreign、New category、New Expression "requirements，When constructing a diplomatic discourse with a large country with Chinese characteristics, you must "survive"，That is, starting from its own cultural traditions and diplomatic concepts，"Seek the same"，is the commonity of cultural values ​​in different countries，The way of words adopted as trying to be close to the way of thinking and language habits of foreign audiences，The recognition of the diplomatic concepts of other countries and the public in other countries and the public。other，It can be established with diplomatic dialects with a country with Chinese characteristics、Translation and use of discourse to conduct a linkage mechanism for external communication，Discuss the principles of constructing a great country with Chinese characteristics from the perspective of translation and dissemination、Forms and Methods，Practical solution to the construction、The problem of disconnection between translation and communication。Last，Establish and improve the drafting department of my country's diplomatic documents、The connection and cooperation mechanism between the translation department and the communication department，Coordinate and solve problems and difficulties faced in the process of building a country with Chinese characteristics，To improve the effectiveness of the use of diplomatic concepts of major powers with Chinese characteristics in my country。

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(The author is the dean of the School of Foreign Languages ​​of Shanghai Jiaotong University、Professor，Director of the China Image Research Center of Shanghai Jiaotong University)