Ideological and political education is education or spread，When a college student as an educational object, the dissemination environment of the melting media，The reference to the knowledge and theory of communication science should be the meaning of the question of carrying out good ideological and political education。Laswell proposed the famous "5W" theory in "Structure and Function of Social Communication"，Established the five major research areas of mass communication: control analysis、Content analysis、Media analysis、audience analysis and effect analysis。Based on this research framework，The conservation innovation of college students' ideological and political education can get new inspiration from the perspective of communication science。

First, "Guardians" in the era of melting media。Kolt Lewin proposed the concept of "Guard" in 1951，Subsequent，D.M. White and other scholars have further enriched the role of the role of "Guanren" in the public media environment。For the purpose of cultivating students to establish the correct worldview、The ideological and political education of life outlook and values，The role and bet365 best casino games meaning of "Kaitou" are beyond doubt。College students who are in the media environment，Facing the media environment of information explosion，often generate information cocoon room、Cognitive disorders and other problems。The main bodies of ideological and political education such as ideological and political courses and counselors need to keep pace with the times，Do a good job in the era of melting media era。Facing the challenges brought by massive information，"Passing the Person" and pay attention to "blocking sparse combination"，Not only must we resist the effects of negative information in time，Also take the initiative to introduce the information that students are concerned about into the classroom，Organizer and initiator of doing a good job in ideological and political education and communication activities，Make truth and truth in education、Thinking and speculating into the ears into the mind。To do this，"Get off people" must actively improve their own quality and ability，Consciously benchmark "Politics must be strong，Feeling deep，Thinking new，The field of vision should be wide，Self -discipline must be strict，Personality is positive "requirements，Constantly enrich the teaching content and teaching methods，Let students find a sense of trust and dependence in ideological and political education。

Second, select the issue of the problem that students Bet365 app download care about and follow。In ideological and political education，It should make full use of the "agenda settings" theory to improve the education effect。Whether in the first class or the second class，The main body of the spread of ideological and political education should take root in student life，Select the ACCC，Through the guidance of teachers and the self -education of students，Building a teacher's "leading" students' "following" growth into a community of talents。Survey shows，College students in the use of new media，Usually "relatives and friends" as the online media information that you are most concerned about。So，You need to give full play to the leading role of the peers，Promote the effective application of the agenda set in ideological and political education。Current，Curriculum ideological and political construction actively promoted by universities，You can set the agenda by digging the ideological and political elements in professional courses，Constructing a curriculum system supported by professional courses and ideological and political courses，Through the same peers of the two，Realized the effect of multiplying people。

Third, give full play to the subjectivity and enthusiasm of students。The audience as an important concept of communication research，Under the media environment，It is no longer bet365 best casino games a passive recipient in the information in the early communication "magic bomb theory"。Contrary to，The subjectivity of the audience、Difference、Selectedity is increasingly prominent。Discovery of Communication Studies，The audience's acceptance process is full of selectivity，Due to previous perception and storage of a lot of information，It has formed its own preset position，Therefore, when selecting information，The audience often chooses content that is consistent with their existing opinions or positions，But under the action of external factors，It may also change the existing attitude。This discovery echoed the point of view of Education psychologist Osberberg。He thinks，Educators carry out teaching on the basis of fully understanding the accumulation of learners，It is an important factor affecting the learning effect，This is also an important principle of educational psychology。In the process of ideological and political education，Pay attention to students' psychological characteristics and emotional experience，Reinforcement curriculum design，Give full play to the subjectivity of students，Avoid the occurrence of "silent spiral" phenomenon in the audience，"Correctly transmitted by teachers" into "Knowledge is correctly mastered by students"。

Fourth is to establish Bet365 app download a scientific and effective feedback mechanism。Feedback theory has always been an important content of communication research。Thoughts and political education should be strengthened in improvement、Improve in innovation，The premise is to be targeted，Establish a scientific feedback mechanism，Get valid feedback。Thoughts of Political Education requires us to pay attention to the subjectivity of students，We must pay attention to the macro grasp of the education situation，You must also pay attention to the learning experience of micro individuals; both questionnaire surveys、Data analysis and other quantitative research methods，It is also necessary to carry out quality research methods such as individual interviews。The subject of ideological and political education should start from their respective work，Perfect the content and method of feedback survey，Explore the establishment of a dynamic long -term feedback mechanism。Based on this，Also cope with education design、Education content、Methods and methods to improve and improve。

Education in education，Refers to the teaching of knowledge and skills，focusing on talent; education in education，Refers to the cultivation of personality and quality，focus on adults。Political Education is an education with dual attributes of ideological education and knowledge bet365 Play online games education，Need to be based on the environment of education，Grasp its own rules and characteristics。Sicing and Political Education has the characteristics of cross -disciplinary disciplines，This requires us to take the initiative to use the knowledge and theory of related disciplines，Give play to the role of his mountain stones。Current，The subjects and objects of ideological and political education are in the environment of melting media，So，Need to learn more about communication theory，Determine the requirements of the subject、Expectation of the object，Find a more effective communication path connect the main object，Get the best educational communication effect。At the same time，You should also adhere to ideological education and knowledge education、The integration of education and Yucai，Constantly exploring the road of ideological and political education reform and innovation in the background of Rong Media，Further improve the effect of educating people in ideological and political education。

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(Author is an associate professor of Marxist College of Shandong Women's College)