Ideological and political bet365 mobile betting is both bet365 mobile betting and communication，When college students as bet365 mobile betting objects are exposed to the communication environment of integrated media，Learning from communication knowledge and theories should be an integral part of developing good ideological and political bet365 mobile betting。Laswell proposed the famous "5W" theory in "The Structure and Function of Social Communication"，Established five major research areas of mass communication: control analysis、Content Analysis、Media Analysis、Audience Analysis and Performance Analysis。Based on such a research framework，The integrity and innovation of ideological and political bet365 mobile betting for college students can gain new inspiration from the perspective of communication studies。

First, be a “gatekeeper” in the era of integrated media。Kurt Lewin proposed the concept of “gatekeeper” in 1951，Later，D.M.White and other scholars have further enriched the research on the role of "gatekeepers" in the mass media environment。For the purpose of cultivating students to establish a correct worldview、Ideological and political bet365 mobile betting on outlook on life and values，There is no doubt about the role and significance of “gatekeepers”。College students in an integrated media environment，Facing the media environment of information explosion，Information cocoons are often created、Cognitive dissonance and other issues。The dissemination subjects of ideological and political bet365 mobile betting such as teachers and counselors need to keep pace with the times，Be a “gatekeeper” in the era of integrated media。Facing the challenges brought by massive information，"Gatekeepers" should pay more attention to "combination of blocking and sparing"，Not only must we resist the influence of negative information in a timely manner，We must also take the initiative to introduce information that students care about into the classroom，Be a good organizer and initiator of ideological and political bet365 mobile betting dissemination activities，Making truth and truth in bet365 mobile betting、Thinking and speculating, entering the ears, brain, and heart。And to do this，“Gatekeepers” must take the initiative to improve their own quality and abilities，Consciously aim at "politics must be strong"，The feelings must be deep，New thinking，Wide vision，Strict self-discipline，The requirement of “positive personality”，Continuously enrich teaching content and teaching methods，Let students find a sense of trust and dependence in ideological and political bet365 mobile betting。

The second is to select issues that students care about and set the agenda。In ideological and political bet365 mobile betting，The "agenda setting" theory should be fully used to improve educational effectiveness。Whether in the first classroom or the second classroom，The main body of dissemination of ideological and political bet365 mobile betting should take root in students’ lives，Select events closely related to students’ study, life, employment, and further studies to set the agenda，Through teacher guidance and students’ independent bet365 mobile betting，Building a community of growth and success where teachers “lead” and students “follow”。Survey shows，College students’ use of new media，Usually regard “family and friends updates” as the online media information that they are most concerned about。Therefore，Need to give full play to the leading role of peers，Promote the effective application of agenda setting in ideological and political bet365 mobile betting。current，The ideological and political construction of courses actively promoted by colleges and universities，The agenda can be set by tapping the ideological and political elements in professional courses，Construct a curriculum system that supports each other between professional courses and ideological and political courses，Through the two traveling together in the same direction，Achieve doubled educational effect。

The third is to give full play to students’ subjectivity and enthusiasm。Audience as an important concept in communication studies，In a converged media environment，No longer the passive recipient of information in the early "magic bullet theory" of communication。Opposite，The subjectivity of the audience、Difference、Selectivity becomes increasingly prominent。Discoveries from communication studies，The audience’s process of accepting information is full of selectivity，Due to previously sensing and storing a large amount of information，has formed its own default position，So when selecting information，Audiences tend to choose content that is consistent with their existing views or positions，But under the influence of external factors，It is also possible to change the existing attitude。This finding echoes the views of educational psychologist Ausubel。He thinks，Educators teach based on a full understanding of learners’ knowledge accumulation，Is an important factor affecting the learning effect，This is also an important principle of educational psychology。In the process of ideological and political bet365 mobile betting，Always pay attention to students’ psychological characteristics and emotional experiences，Intensive course design，Give full play to students’ subjectivity，Avoid the “spiral of silence” phenomenon among your audience，Change "knowledge is correctly transferred by teachers" to "knowledge is correctly mastered by students"。

The fourth is to establish a scientific and effective feedback mechanism。Feedback theory has always been an important part of communication research。Ideological and political bet365 mobile betting must be strengthened through improvement、Improve through innovation，The premise is to be targeted，Establish a scientific feedback mechanism，Get effective feedback。Ideological and political bet365 mobile betting requires us to pay attention to the subjectivity of students，We must pay attention to the macro grasp of the bet365 mobile betting situation，We must also pay attention to the learning experience of micro individuals；It is necessary to use questionnaire survey、Quantitative research methods such as data analysis，It is also necessary to carry out qualitative research methods such as individual interviews。The subjects of ideological and political bet365 mobile betting should proceed from their respective work realities，Improving the content and methods of feedback surveys，Exploring the establishment of a dynamic long-term feedback mechanism。On this basis，Also deal with educational design、Educational content、Improving and improving all aspects of methods and methods。

Teaching in bet365 mobile betting，Refers to the transfer of knowledge and skills，The most important thing is to become a talent；Yu in bet365 mobile betting，Refers to the cultivation of personality and quality，The most important thing is to be an adult。Ideological and political bet365 mobile betting is bet365 mobile betting that has the dual attributes of ideological bet365 mobile betting and knowledge bet365 mobile betting，An environment that requires us to base ourselves on bet365 mobile betting，Grasp its own laws and characteristics。Ideological and political bet365 mobile betting has interdisciplinary characteristics，This requires us to actively draw on the knowledge and theories of related disciplines，Use the talents of others。current，Both the subjects and objects of ideological and political bet365 mobile betting are placed in a media-integrated environment，Therefore，We need to learn more from communication theory，Clear the requirements for the subject、Expectations for objects，Find a more effective communication path to connect the subject and object，Get the best educational communication effect。At the same time，We should also adhere to ideological bet365 mobile betting and knowledge bet365 mobile betting、The integration of educating people and nurturing talents，Continuously explore the reform and innovation path of ideological and political bet365 mobile betting under the background of integrated media，Further improve the educational effect of ideological and political bet365 mobile betting。

　　(This article is a phased result of the 2020 teaching reform research project of Shandong Women's University "Research on Improving the Effect of Ideological and Political bet365 mobile betting in Colleges and Universities under the Background of Integrated Media")

(The author is an associate professor at the School of Marxism, bet365 mobile betting Women’s University)