The bet365 sports is a new economic form arising from the rapid development and widespread application of digital technology。When digital technology begins to build a new environment and new lifestyle in the entire society，Humanity has entered an era of bet365 sports。The strong integration and penetration power of the bet365 sports，Not only makes different industrial fields begin to integrate，And it blurs the boundary between production and life in the traditional sense。As a more powerful economic force beyond the industrial economy，On the one hand，Brings unprecedented convenience and enjoyment to mankind；On the other hand，You must see that the bet365 sports cannot naturally isolate capitalism。In a capitalist world，It can be seen that the logic of capital also alienates digital technology，Causing greater wealth gap and inequality。Therefore，We must further criticize and restrict capitalism in the era of bet365 sports，And transcend capitalism with a reflective attitude，It constitutes the inevitable and realistic field for Marxist political economics to appear in the era of bet365 sports。In other words，Only guided by Marxist political economics，Only in this way can the advantages of bet365 sports and socialism be effectively combined。

Facing the surging bet365 sports，Especially when facing the wave of Western bet365 sports，How to deal with Marxist political economy？After all，Judging from its classic text "Das Kapital" and its manuscripts，The background of this theory is the emergence and development of capitalist machine industry，And its theoretical stance is a typical criticism of reality。However, although the contemporary Western bet365 sports has become a new economic and wealth growth point beyond the industrial economy and is therefore highly respected，But what also needs to be vigilant is the deepening power of capital，That is, capitalism can still hold back the development of the bet365 sports，Thus forming a kind of digital capital，And accumulate and self-proliferate。Therefore，The Western bet365 sports will lead to the emergence of "digital capitalism" under the power of capital。The bet365 sports means that massive amounts of data are being collected by Internet platforms、Operation、After analysis，Once capital intervenes，will show the huge power of self-proliferation。In other words，After the various values ​​​​carried behind the data are commercialized in reality，Easily converted into some form of capital，As the bet365 sports penetrates into all aspects of human life，In order to maximize its self-propagation。

And an important law of the Western bet365 sports——Metcalfe’s Law，becomes the biggest temptation for capital。This law means，The value of the network grows exponentially with the number of users，The value of a network is equal to the square of its number of nodes。The more computers connected to the network，The greater the value of each computer，The relationship grows exponentially。In other words，The Western bet365 sports relies on more user participation、A larger user base。Many products in the bet365 sports will not depreciate in value just because they are used，Opposite，Its value is reflected in its ability to have more users and faster circulation，These characteristics will undoubtedly greatly stimulate the interest of capital。So，The Western bet365 sports is an economy that places more emphasis on speed (communication efficiency) and depth (details of life)，It will allow the logic of capital to unfold in reality more quickly。As some scholars pointed out，Digital capitalism “involves all individuals, even the most remote individuals, into digital civilization”。This fully explains，In the bet365 sports，Digital capitalism has become a reality。This also illustrates the great practical significance of Marxist political economics criticism。Because as long as the logic of capital still works，This theory will come into play；Further，The more profound the influence of capital，The criticism will become more profound，This can be said to be determined by the theoretical nature of Marxist political economy。

If the digital capitalism formed by capitalism coercing the bet365 sports proves the effectiveness of Marxist political economics criticism，Then，The logic of capital penetrates the details of the "life world" through the bet365 sports，further opens up another dimension of Marxist political economics criticism，Reflection and criticism on the “life world” under digital capital。This is because，The Western bet365 sports is to a large extent not just a new industry or production model，Also a new structured model for daily life。The bet365 sports makes production directly embedded in life to a large extent，Even within life and body，A digital life was born。Then，Once the power of capital runs through the bet365 sports，This kind of digital life just reflects the deeper domination of capital over life and life。

If in the traditional economic form，People need to convert their physical activities into some form of labor in order to be coerced by the logic of capital，So in the bet365 sports，Any activity of people (including life activities themselves) may be converted into capital，Because these activities of people have been digitized in daily life。In the bet365 sports，People enjoy convenience and speed at the same time，The experience of alienation is also more profound。Obviously，When numbers and capital are combined，All areas of social life are beginning to become “transparent”，Capital can further penetrate into the details of daily life to play a role。Meanwhile，People’s lives and bodies are completely structured by this digital capital，Even forming a new form of digital alienation，Such as "virtual body", "digital labor", etc.，This opens up the life dimension of Marxist political economics criticism。

In the corresponding Marxian classic text，Whether it is "Das Kapital" or its manuscript，Or "Economic and Philosophical Manuscripts of 1844"，All reveal the penetration of the alienating power of capital into human life。In Marx’s view，Capital always tends to abstract human activities into certain symbols，This kind of abstraction strips away the diverse and rich meaning of life and practice，Only a certain one-dimensional value remains。In the era of industrial economy，The most typical manifestation is to combine all people’s activities and their meaning，All are abstracted into the acquisition of currency symbols-money。In the contemporary bet365 sports，This abstract power becomes more hidden，Digitizing and abstracting the entire human life into data。If we say in industrial economy，The abstract power of capital is mainly focused on the abstraction of labor，Then，Once the bet365 sports is coerced by capitalism，This power will be manifested in tying people's minds and bodies to abstract data。Digitalization blurs the boundaries between production and life，People have lost the ability to escape from this power。After all，In today’s era of bet365 sports，It is difficult for people to actively refuse the digitization of their lives。People might even think，Only if you enter digitalization，In order to realize self-socialization，Become a member of the social community。Therefore，This requires Marxist political economics criticism to penetrate more deeply into the details of people’s lives，Even a deep observation of people’s physical nature and the nature of life，Only can we help people enjoy the bet365 sports without falling into the abstract rule of capital，And make this economic form more of a blessing to human life，Rather than further alienating human beings。

General Secretary Xi Jinping pointed out，“Socialism” is the attributive of developing market economy；There is no such thing as being divorced from social politics，Pure and pure economic issue。Therefore，Facing the bet365 sports，Marxist political economics must also give full play to its unique theoretical advantages，And face this reality to develop new theoretical fields and development directions。Marxist political economics can not only effectively criticize and prevent capitalism from coercing the bet365 sports，Preventing the alienation of digital capitalism，At the same time，Can also be highlighted in the context of socialism，The huge social productivity and social driving force generated by the bet365 sports，Thus，Also further develop and enrich the theoretical connotation and theoretical effectiveness of Marxist political economics。

　　(Author’s unit: Leisure Research Center of China Academy of Arts)