Agricultural brand construction runs through the entire agricultural industry chain，It is the realization of agricultural transformation and upgrading、Important support and long -lasting motivation of quality and efficiency and efficiency，It is an important path to promote the high -quality development of agriculture。In recent years，my country vigorously implement the brand strong farmer strategy，Brand strong farmers embark on development fast lanes，Become a new engine for agricultural development。By introducing the brand cultivation plan、Implementing brand promotion action、Establish a Chinese agricultural brand directory system，my country's initial construction of the agricultural brand policy system，Agricultural brand construction has achieved positive results。But the agricultural brand still exists "more instead of excellent、Miscellaneous and not bright "question，Haven't come out of an efficient、High -quality agricultural branding road。So，To adapt to the trend of consumption upgrade、Accelerate the construction of agricultural brands，Realize the transformation from a large agricultural country to a strong agricultural country，We need to focus on the development of agricultural brands in "Do the top layer、Liang innovation、Do a real diversity、Make excellent quality "up for，Effectively connect agricultural brand design、Cultivation、Marketing、Four links of certification，Implementation layerization、Featured、Marketization、Resume "Sihua Qi Grab"。Leading agricultural brand construction with "four moves and four modernizations"bet365 best casino games ，Open agricultural production、Processing、circulation、Sales of the entire industry chain，Improve comprehensive agricultural benefits and market competitiveness，Fully help push agricultural high -quality development。

　bet365 best casino games Based on my country's natural resource endowment and advantageous and characteristic industries，Organic combination of regional public brands、Corporate brand、Agricultural product brand, etc.，Strengthen the top -level design of agricultural brands，Forms a ladder development pattern，Solve agricultural brands multi -、San、Small、Weak and other questions。Adhere to quality first、Effectiveness Preferred，Create more premium brands，Forms a batch of "soil names" and "Township" characteristic agricultural products brand。

Based on the county and district，aim at the provincial area。Driver Enterprise、Industry Association is relying on，Promote the county brand、Corporate brand、Agricultural brand brands and other agricultural brands are strong，Break the regional boundaries of administrative regional，Realize resource integration。Based on local traditional advantage industries，Cultivate geographical iconic agricultural products，Do fine、Deep、Strongest to strengthen the local high -quality agricultural product industry，Shape a batch of distinctive features、High -quality and safe agricultural products brand。

Based on the province，aiming nationwide。Leading with the public brand of agricultural products area，Create a batch of good quality、Good reputation、Impact、Enterprise brand and agricultural product brand with high premium，Accelerate the level of agricultural brand creation，Realize regional public brands、Corporate brand、The "Trinity" development of agricultural product brands，The pattern and connotation of continuously bet365 best casino games improving the development of agricultural brandization。Strengthening agricultural brand integration，Focus on supporting characteristic agricultural products brand，Based on "one county, one special one brand"，Create a special agricultural product superior area，Promote the development of agricultural characteristic brands。

Based on domestic，aiming the world。Establish strict product standards and quality specifications，Realize the standardization of the entire industry chain，Strict control of safety and high -quality agricultural products，Promoting high -end products "Going out"。Tell the brand story，Organize the Expo、Cultural Festival、Promotion Meeting and other methods，Improve the popularity of Chinese agricultural brands、reputation and influence，Create a batch of "China First，World Famous Agricultural Brand，better meet the needs of mass consumption upgrades and national development needs。

　　The second is to drive innovation and cultivate as a driver，Promoting the "characteristic" of agricultural brands。The core of the cultivation of agricultural brands is the innovation of ideas，There must be a story、There is an attitude、Culture、Feelings，Dig out local folk culture，Create fine、Special、Name、Excellent Agricultural Brand，Make "Famous Brand" "Ace"，Prevent the occurrence of homogeneity of agricultural brands，Awakening the "Sleeping" brand of hidden wealth。

Create the concept of fusion，Highlight "Features Strong Farm"。Actively discover the ecological cultivation of agricultural and rural areas、Leisure sightseeing、Cultural experience and other functions and values，Develop rural tourism、Culture、New industries such as sightseeing and leisure。Innovation "Create Brand+Ecological Agriculture+Agricultural Travel Convergence" mode，Bet365 lotto review Promote the generalized integration of rural resources，bigger and stronger regional brands，Promoting new brands and new varieties，Add brand agricultural product supply。Create an agricultural products in -depth processing industry chain，Promoting industrial element gathering，Guide industrial cluster development，Construct a new carrier，Relying on the overlapping in the industrial space，Construction of supply penetration、New model of full supply chain development of cross and reorganization。

Create high -quality products，Promoting specialty brands。While creating a "exquisite agricultural" and "agricultural+n" model，It is necessary to make full use of the local treasure、Wild、Learn、Name、Special species resources，Promoting "less", "special", "fine and strong" industrial development，Create a special brand，Improve the "worth" of agricultural products。Realization of high -quality characteristic agricultural products，Scientific product classification、Efficient logistics insurance、Strict quality supervision，To achieve the high value -added value of agricultural products，market competitiveness and brand influence of high -quality agricultural products。

　　Third, take multiple marketing as a pull，Help agricultural brand "marketization"。With the rapid development of the Internet of Things technology，The main body and channel of agricultural brand marketing tend to diversify。Only when the brand protection awareness is established，Digitalization of agricultural brands，Serving the circulation system of modern agricultural products，can solve the problem of information asymmetry，Help agricultural products "introduce，Go out "。

Establish a diversified subject，Create brand joint marketing。In view of the engine of leading enterprises is the engine of agricultural development，is the carrier of the construction of bet365 best casino games agricultural brands，There is a powerful leading role，Must develop the top 100 agricultural enterprises as a key task，Accelerate the development of agricultural cluster。Strengthen the enterprise、Agricultural Cooperation Organization、Industry Association and other brands to create the main body of the brand creation，Cultivate a group of outstanding entrepreneurs who understand agricultural brands and brands，and brand consciousness、Understand technology、New farmers operating。Excellent talent team to develop and expand agricultural brand construction，jointly help the construction of Chinese agricultural brands。

Establish a diversified channel，Create brand digital marketing。Break the traditional brand promotion mode barriers，Use the live broadcast method of "experience+sales"，Create a marketing model of "short video+live broadcast"，Focus on building a new ecology of digital marketing in agricultural brands。Improve the rural e -commerce trading system，Realizing online and offline linkage methods，Let the producer、Consumers and operators can pass the e -commerce order transaction mode，Quickly conduct agricultural product trading transactions。Use the e -commerce platform to make brand agricultural products sell further、Sell more，Reduce agricultural product loss。

　　Fourth is to promote quality certification，Realize the "resumeization" of agricultural brands。Agricultural brand construction is inseparable from government support and guarantee，To recognize the quality of agricultural products、Ensuring agricultural product safety is the cornerstone of the brand。Quality certification is the prerequisite for cracking agricultural brand protection，Need the government empower，Forms a professional agricultural transport and sales system and legalized management，Improve "brand credibility"，Enhance the trust of agricultural brand。

Improve Agricultural Bet365 app download Product Standard System，Promoting quality and safety monitoring。Strengthen the construction of high standard production bases，Around local advantageous characteristic industries and corporate brand agricultural products，Focusing on the processing operation of agricultural leading enterprises，Build a batch of large scale、High benefits、High -quality agricultural product production base for brand ring。Realize standardized production、Industrialization operation、Professional service，Promoting brand construction with quality improvement。Promoting the "two products and one standard" of agricultural products、Healthy Development，Implementing Agricultural Product Certification Awards Policy，Expand the production scale of safe and high -quality agricultural products，Improve the quality and safety level of agricultural products in the region，Getting up the "Rest assured agricultural" brand with quality certification。

Improve Agricultural Product Qualification Certificate System，Promoting agricultural brands traceable。Scientific use of blockchain technology，Accelerate the construction of integrity system and traceability system，Upgrade the "ID card" of agricultural products。Not only must it be implemented、Archives of the production session、Informatization，Realize the whole process of agricultural products，Build a brand image even more，Key rescue and reshape the old name brand，Realize brand culture traceability。Improve the relevant laws and regulations of agricultural brand protection，Social transparency that improves the quality and safety of agricultural products，Establish an agricultural brand integrity information system with trust incentives and dishonesty punishment mechanisms，Improve integrity information record，Implementing honest bet365 live casino games information dynamic management。

(This article is the "Hunan Agricultural Modernization Development Comparison Research" (19ZK03) phased achievement of the think tank research project of Hunan Rural Revitalization Strategic Research Institute)

(The author is the dean of the School of Economics, Hunan Agricultural University、Professor)