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First, top-level design is the linkage,Building a “layered” bet365 premier league odds brand。Based on my country’s natural resource endowment and advantageous characteristic industries,Organically combine regional public brands、Corporate brand、bet365 premier league odds products brands, etc.,Strengthening the top-level design of bet365 premier league odds brands,Formation of echelon development pattern,Solution to many bet365 premier league odds brands、Scattered、small、Weak and other problems。Insist on quality first、Benefits first,Create more famous brands,The formation of a group of "local brand" and "township brand" characteristic bet365 premier league odds products brands。
Based on counties,Aiming at provincial areas。Leading enterprise、Relying on industry associations,Promote county brands、Corporate brand、bet365 premier league odds product brands and other bet365 premier league odds brands join forces,Breaking the boundaries of administrative regions,Realize resource integration。Based on local traditional advantageous industries,Cultivation of geographically iconic bet365 premier league odds products,Make fine work、Go deep、While strengthening the local high-quality bet365 premier league odds products industry,Create a group of distinctive characters、High-quality and safe bet365 premier league odds products brand。
Based in the province,Aiming at the whole country。Leading with regional public brands of bet365 premier league odds products,Create a batch of good quality、Good reputation、Great influence、High premium corporate brands and bet365 premier league odds product brands,Accelerate the improvement of bet365 premier league odds brand creation level,Realizing regional public brands、Corporate brand、“Trinity” development of bet365 premier league odds product brands,Continuously improve the pattern and connotation of bet365 premier league odds brand development。Strengthen bet365 premier league odds brand integration,Focus on supporting specialty bet365 premier league odds product brands,Based on “one county, one specialty, one brand”,Creating advantageous areas of specialty bet365 premier league odds products,Promote the development of bet365 premier league odds specialty brands。
Based in China,Aim at the world。Establish strict product standards and quality specifications,Achieving standardization of the entire industry chain,Strictly control the production of safe and high-quality bet365 premier league odds products,Promote high-end products to “go global”。Tell the brand story well,By hosting an expo、Cultural Festival、Promotion meetings, etc.,Increase the awareness of Chinese bet365 premier league odds brands、Reputation and influence,Create a group of “China’s firsts,A world-famous bet365 premier league odds brand,Better meet the needs of mass consumption upgrade and national development。
The second is driven by innovation and cultivation,Promote the “specialization” of bet365 premier league odds brands。The core of bet365 premier league odds brand cultivation lies in concept innovation,There must be a story、Have attitude、Educated、Having feelings,Exploring local folk culture,Exquisitely crafted、Special、name、Excellent bet365 premier league odds brand,Turn "famous brand" into "ace",Prevent the homogenization of bet365 premier league odds brands,Awaken the “sleeping” brands that hide hidden wealth。
Create integration concept,Highlight “Characteristic Strong Agriculture”。Actively explore the ecological conservation of agriculture and rural areas、Leisure and sightseeing、Cultural experience and other functions and values,Develop rural tourism、Culture、New industries such as tourism and leisure。Innovative "brand building + ecological agriculture + bet365 premier league odds tourism integration" model,Promote the global integration of rural resources,Make the regional brand bigger and stronger,Promote new brands and new varieties,Increase the supply of branded bet365 premier league odds products。Build an industrial chain for intensive processing of bet365 premier league odds products,Promote the agglomeration of industrial factors,Guide the development of industrial clusters,Building a new integration carrier,Relying on the superposition of industrial space,Build supply penetration、A new model of cross-over and reorganization of the entire supply chain development。
Create high-quality products,Highlight distinctive brands。While creating the “precision agriculture” and “agriculture + N” models,We must make full use of local treasures、野、Rare、name、Special species resources,Promote the development of industries that are “small but special”, “special but fine” and “fine but strong”,Create a distinctive brand,Increase the "value" of bet365 premier league odds products。Refining high-quality specialty bet365 premier league odds products,Carry out scientific product classification、Efficient logistics insurance、Strict quality control,Thus achieving high added value of bet365 premier league odds products,Improve the market competitiveness and brand influence of high-quality bet365 premier league odds products。
The third is to use diversified marketing as a driving force,Promoting the “marketization” of bet365 premier league odds brands。With the rapid development of Internet of Things technology,bet365 premier league odds brand marketing entities and channels tend to be diversified。Only while establishing brand protection awareness,Achieving digitalization of bet365 premier league odds brands,Serving the modern bet365 premier league odds product circulation system,In order to solve the problem of information asymmetry,Promote the introduction of bet365 premier league odds products,Go out”。
Establishing diversified entities,Building brand joint marketing。Given that leading enterprises are the engine of bet365 premier league odds development,Is the carrier of bet365 premier league odds brand building,Has a strong leading role,We must regard the development of top 100 bet365 premier league odds enterprises as a key task,Accelerate the development of bet365 premier league odds clusters。Strengthen support for enterprises、bet365 premier league odds cooperative organization、Cultivation of brand creation entities such as industry associations,Cultivate a group of outstanding entrepreneurs who understand bet365 premier league odds brands and brand management,And brand awareness、Understand technology、A new type of farmer who knows how to operate。Develop and expand the team of outstanding talents for bet365 premier league odds brand building,Work together to help build China’s bet365 premier league odds brand。
Establish diversified channels,Building brand digital marketing。Breaking the barriers of traditional brand promotion models,Use the "experience + sales" live broadcast method,Create a “short video + live broadcast” marketing model,Focus on building a new digital marketing ecosystem for bet365 premier league odds brands。Improve rural e-commerce transaction system,Achieving online and offline linkage,Let the producers、Consumers and operators can use the e-commerce order transaction mode,Quickly purchase and sell bet365 premier league odds products。Use e-commerce platforms to sell branded bet365 premier league odds products further、Sell more,Reduce the loss of bet365 premier league odds products。
Fourth is driven by quality certification,Realize the “resume” of bet365 premier league odds brands。bet365 premier league odds brand building cannot be separated from government support and guarantee,Be aware of improving the quality of bet365 premier league odds products、Ensuring the safety of bet365 premier league odds products is the cornerstone of building a brand。Quality certification is the prerequisite for cracking bet365 premier league odds brand protection,Need government empowerment,Form a professional bet365 premier league odds product transportation and marketing system and legal management,Improve “brand credibility”,Enhance trust in bet365 premier league odds brands。
Improve the bet365 premier league odds product standard system,Promote quality and safety monitoring。Strengthen the construction of high-standard production base,Focusing on local advantageous characteristic industries and corporate brand bet365 premier league odds products,Focus on the processing and operation of leading bet365 premier league odds enterprises,Built a large-scale batch、High efficiency、High-quality bet365 premier league odds product production base with a famous brand。Achieve standardized production、Industrial management、Professional services,Promote brand building through quality improvement。Promote the work of “two products and one standard” for bet365 premier league odds products continues、Healthy development,Implementing bet365 premier league odds product certification reward and subsidy policy,Expand the production scale of safe and high-quality bet365 premier league odds products,Improve the quality and safety level of regional bet365 premier league odds products,Building the “Safe Agriculture” brand with quality certification。
Improve the bet365 premier league odds product certification system,Promote traceability of bet365 premier league odds brands。Scientific use of blockchain technology,Accelerate the construction of integrity system and traceability system,Upgrade the “ID card” of bet365 premier league odds products。Not only must be implemented、Archivalization of detailed production links、Informatization,Achieving full traceability of bet365 premier league odds products,It is more important to build a brand image,Focus on saving and rebuilding time-honored brands,Achieve brand culture traceability。Improve laws and regulations related to bet365 premier league odds brand protection,Improving social transparency of bet365 premier league odds product quality and safety,Establish an bet365 premier league odds brand integrity information system with the incentive for trustworthiness and the punishment mechanism for breach of trust as the core,Improving integrity information records,Implement dynamic management of integrity information。
(This article is a phased result of the Hunan Rural Revitalization Strategy Research Institute think tank research project "Comparative Research on the Development of Hunan bet365 premier league odds Modernization" (19ZK03)
(The author is the dean of the School of Economics, Hunan bet365 premier league odds University、Professor)
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