The rapid development of big data technology promotes society into a new era，Profoundly affects people’s way of thinking and behavior，Changed the time and space for the development of bet365 new customer offer and political education and the subject and object of education。Traditional “face-to-face” and “point-to-point” bet365 new customer offer and political education，Unable to effectively cope with human-computer interaction on the Internet、The main technical communication practice activities established on the basis of network interpersonal interaction。General Secretary Xi Jinping emphasized，Use new media and new technologies to make work come alive，Promote the high integration of traditional advantages in bet365 new customer offer and political work with information technology，Enhancing the sense of the times and attractiveness。Therefore，bet365 new customer offer and political education needs to integrate cutting-edge information technology，Enhance "encoding" and "decoding" capabilities，Overall improvement of “coding power”，In this way, we can promote the transition from "technological consciousness" to "technological self-improvement"、Comprehensive acceleration from "fit combination" to "integration and fusion"。

　　Digitalization provides a “technical vehicle” for big data bet365 new customer offer and political education。China officially entered the Internet era in 1994，Network information technology is gradually integrated into all areas of people’s lives，Opened the information development stage of bet365 new customer offer and political education。bet365 new customer offer and political education proactively responds to the rapid development of Internet information technology，Actively occupy the new position of online bet365 new customer offer and political education，Use information technology as an important tool and carrier for bet365 new customer offer and political education activities，Continuously expand the methods of bet365 new customer offer and political education、Paths and spaces。Under the wave of digital development，bet365 new customer offer and political education conforms to the development of Internet technology，combination online、Offline resources，Putting bet365 new customer offer and political education content “on the platform” and “online” through information technology。First, use network information technology，Actively build a special website。Based on the rapid development of information technology，From the perspective of portal website construction emphasizing “content is king”，To build a three-dimensional application platform that focuses on interpersonal interaction on the Internet，Realizing full coverage of bet365 new customer offer and political education in cyberspace。At the same time，Building a network public opinion monitoring system，Pay close attention to online trends，Broaden the educational front，Improving the effectiveness and pertinence of bet365 new customer offer and political education。Second, the teaching method has moved from the chalk blackboard era to the multimedia era。Comply with the development requirements of education informatization，Through the use of smart terminal devices and access to broadband and Internet，Use IT equipment，As a slideshow、PC and related software，Improve the contemporary sense and attractiveness of teaching。Third, the Internet promotes public opinion、Team Management、Widely used in teaching and scientific research activities。Integrate education and management into network services，Enhancing affinity and cohesion in bet365 new customer offer and political work。After heavy investment and continuous construction，The digitalization of bet365 new customer offer and political education has achieved many results。Use computers、Communication、Network and other information technology，Enhance the efficiency of bet365 new customer offer and political work、Openness、Flexibility。However，Information system maintenance also exists、Data and resource sharing、Scientific management and decision-making、Many bottlenecks in deep integration of technology and teaching。

　　Digitalization opens the "shift and speed up" of big data bet365 new customer offer and political education。With the Internet entering Web3.Phase 0，bet365 new customer offer and political education shifts to the data-based development stage。bet365 new customer offer and political education effectively integrates its own resources and big data cutting-edge technology，No longer a simple combination of “information technology + bet365 new customer offer and political education”。This stage，Information technology is no longer limited to providing information and communication platforms，Through data mining、Predictive analysis、Visual analysis and other technologies，Promoting bet365 new customer offer and political education，Discover new rules and new knowledge。Intervention of big data technology，Brings relevant fields to the development of bet365 new customer offer and political education、Discourse system、Research Paradigm、A series of changes in the method system and so on，The aggregation and role of these factors eventually rise to a change in the overall research perspective that covers the subject’s thinking concept。Under the perspective of big data，bet365 new customer offer and political education faces new situations and new tasks，Need to comprehensively use big data technology and network communication technology，Explore the objective laws and internal logic of bet365 new customer offer and political education，Customized new content、Expand new space、Propose new measures，Building an bet365 new customer offer and political education system that is suitable for the rapidly changing big data era。Change the traditional concept of simply treating the educated as a storage of knowledge or an object of discipline，Enhance the influence of big data bet365 new customer offer and political education innovation in the new era、Guidance and affinity，Strengthen the immediacy of bet365 new customer offer and political education、Pertinence and effectiveness，Guided by data、Data analysis、Data management、Data driven、Data-based innovation opens up a new direction for the development of bet365 new customer offer and political education。Obviously，Internet platforms and big data applications have continuously enriched and broadened the thinking horizons and practical paths of bet365 new customer offer and political education，Micro class、MOOC、Rapid construction and development of bet365 new customer offer and political special public accounts and other forms and channels。Thinking with big data，bet365 new customer offer and political educators can more quickly and effectively grasp the objective reality of bet365 new customer offer and political education practice，Make personalization more scientifically and accurately、Targeted bet365 new customer offer and political education strategies。These “data-based” developments have promoted the practical fields of bet365 new customer offer and political educators、Work efficiency、Significant improvement in quality and ability。At the same time，The integration of bet365 new customer offer and political education and information technology still has insufficient awareness of big data、Insufficient interoperability and sharing of communication analysis platforms、The establishment of the application model needs to be improved and other issues。

　　Digital intelligence promotes the improvement of “coding power” of big data bet365 new customer offer and political education。Since the first year of big data in 2013，With big data、The global intervention situation of artificial intelligence and other technologies，bet365 new customer offer and political education is realizing deep integration with cutting-edge technology、Highly integrated。With big data、5G、AI、The rapid development and widespread application of the Internet of Things，While the Internet of Everything and Intelligent Connection are changing the world，It also creates conditions for improving the speed and efficiency of bet365 new customer offer and political education。“Digital bet365 new customer offer politics” and “digital bet365 new customer offer politics” accelerate the evolution to “digital intelligent bet365 new customer offer politics”，The essential difference is not only reflected in the differences in supporting technical systems，And it is reflected as the educational object faced by bet365 new customer offer and political education、Practical concept、Differences in fundamental logic。The era of big data has changed the perceptions of educators and education subjects、Behavior，Pay more attention to interaction and process，More emphasis on needs and experience。Therefore，Need to start with source power，Improve “encoding” ability and “decoding” ability，Promote the innovative development of bet365 new customer offer and political education in the big data era as a whole。First, data reconstruction。Encoding involves the conversion of data information form and format、Reorganization、Build。Leave traces at all times、The era of big data leaving traces everywhere，Massive information and data have become ubiquitous factors in bet365 new customer offer and political education。The emergence of "encoding" capabilities makes all kinds of data become "useful" data，Through structured analysis of data、Systematic reconstruction，Presentation mode conversion，Realize qualitative change from raw data to data。The core of "encoding" ability lies in the accurate identification of information、Correct conversion、Exact statement，Due to the deep integration of big data and bet365 new customer offer and political education，It will greatly enhance the processing of big data information in bet365 new customer offer and political education、Analysis、Utilization efficiency。Use big data technology to accurately identify the objective reality and subjective needs of education objects，Scientific analysis and mining of situational information data and dynamic behavior trajectories，Provide realistic basis for the formulation and implementation of scientific decisions。The second is space expansion。The era of big data provides a new space for human survival，The interactive communication environment combining virtual and real becomes the overall background。Main channel of bet365 new customer offer and political education、Main position、The main battlefield will be in the "Encoding" ability、Accelerate transformation and upgrading with the improvement of "decoding" capabilities。By enhancing big data awareness in bet365 new customer offer and political education、Big data thinking、Big data decision-making and big data action，Can broaden the field of view，Improving the scientific nature and effectiveness of bet365 new customer offer and political education。The third is system interconnection。The development of digital intelligence will inevitably bring about the systematic interconnection of bet365 new customer offer and political education in the era of big data，All features will be rendered globally、Panorama、Full time、Full journey、All members、Full effect picture。In this context，The improvement of "decoding" ability will further break the low penetration of traditional bet365 new customer offer and political education、The educational situation is fixed and single、The dilemma of relatively narrow coverage and influence。“Decoding” means from data to meaning，By analyzing structured data、Interpretation、Explanation，Enhance the dissemination power of bet365 new customer offer and political education、Influence。In addition，The improvement of “decoding” capabilities can also provide visual management、Smart decision-making、Remote supervision and risk warning，Expand the depth and breadth of experience of educational objects。

Under the wave of intellectualization of bet365 new customer offer and political education，Based on big data、With algorithm and model innovation as the core、A new digital and intelligent ecological system for bet365 new customer offer and political education supported by powerful computing power is being generated。With the intelligent teaching system、Lesson preparation system、Practice System、In-depth integration of data analysis systems and other elements，The effect and quality of bet365 new customer offer and political education will be greatly improved。

(This article is a major project of the National Social Science Fund "The Theory of bet365 new customer offer and Political Education in the Big Data Era、Innovative Research on Methods and Practices” (19ZDA007) Phased Results)

(Author’s affiliation: School of Marxism, Southwest Jiaotong University；School of Marxism, University of Electronic Science and bet365 new customer offer of China)