The rapid development of big data technology promotes society to enter a new era，Deeply affecting people’s thinking and behavior methods，Time and space of the development of ideological and political education and the main object of education。Traditional "face -to -face" and "point -to -point" ideological and political education，Can't effectively respond to interacting on the Internet human -machine、The main technical communication practice activities established on the basis of interpersonal interaction and other online interpersonal interaction。General Secretary Xi Jinping emphasized，Use new media and new technologies to make work，Promoting the traditional advantages of ideological and political work with the high degree of integration of information technology，Enhance the sense of times and attraction。Therefore，Ideological and political education needs to integrate cutting -edge information technology，Enhance "encoding" and "decoding" capabilities，Overall improvement of "code force"，This helps "technical consciousness" to "technical self -improvement"、Fully speed up from "Follow -up Combination" to "Integration and Integration"。

　　bet365 live casino games Since 1994, China officially entered the Internet era，Network information technology gradually integrates into various fields of people's lives，Opening the information development stage of ideological and political education。Ideological and political education actively respond to the rapid development of Internet information technology，Actively occupy a new position in ideological and political education for network ideology，Information technology as an important tool and carrier for ideological and political education activities，The way to continuously expand ideological and political education、route and space。Under the wave of digital development，Ideological and political education fit Internet technology development，Combination online、offline resources，The content of ideological and political education through information technology "on the platform" and "enter the network"。First, use network information technology，Actively build a special website。Information technology based on rapid development，From the construction of the portal that emphasizes "content as king"，Trimary construction of application platform that pays attention to interpersonal interaction，Realizing the full coverage of ideological and political education in network space。At the same time，Building an online public opinion monitoring system，Pay close attention to online dynamics，Broaden education position，Improve the effectiveness and pertinence of ideological and political education。Second, the teaching method enters the multimedia era from the chalk book era。Compliance with the requirements of education informatization development，Use through the use of smart terminal devices and broadband and Internet access，Use IT device，Such as a slide、PC and related software，Improve the sense of times and attractiveness of teaching。Third, the Internet is public publicity、Team Management、Widely used in teaching and scientific research activities。Integrate education and management into network services，Enhance the affinity and cohesion of ideological and political work。After vigorous investment and continuous construction，Digitalization of ideological and political education has achieved many results。Use computer、Communication、Network and other information technology，Enhanced the efficiency of ideological and political work、Openness、Flexibility。but but，There is also information system maintenance、Data and resource sharing、Scientific management and decision -making、Many bottlenecks in the deep integration of technology and teaching。

　　Data -based "shifting speed -up" of big data ideological and political education。As the Internet enters the web3.0 stage，Ideological and political education turns to data development stage。Ideological and political education effectively integrates the frontiers of its own resources and big data，No longer "information technology+ideological and political education" simple combination。This stage，Information technology is no longer limited to providing information and communication platforms，Data mining、Forecast analysis、Visual analysis and other technologies，Help ideological and political education，Discover new laws and new knowledge。Intervention of Big Data Technology，It has brought about the development of ideological and political education、discourse system、Research Paradigm、Method System and other series of changes，The gathering and exertion of these factors finally rose to a change in the perspective of the overall research perspective covering the main thinking concept。Under the perspective of big data，Ideological and political education faces new situations and tasks，Need to comprehensively use big data technology and network communication technology，Explore the objective laws and internal logic of ideological and political education，Customized new content、Expand new space、Proposed new measures，Construction of ideological and political education system that is compatible with the era of rapid change。The concept of changing the concept of storage that is simply regarding the educated as a knowledge or a trainer，Improving the influence of big data ideological and political education innovation in the new era、guidance and affinity，Estimation of strengthening ideological and political education、targeted and effective，Data -based guidance、Data analysis、Data management、Data -driven、Data and innovation opens a new direction for development of ideological and political education。Obviously，Internet platforms and big data applications have continued to enrich and broaden the thinking field and practical path of ideological and political education，Micro class、Mu class、The public account of the Special Public Public Account and other forms and channels quickly build and develop。With big data thinking，Ideological and political educators faster and effectively master the objective reality of ideological and political education practice，more scientific and precisely formulated personalization、Targeted ideological and political education countermeasures。These "data" development prompts the practical field of ideological and political educators、Work efficiency、Quality ability and other significant improvements。At the same time，The integration of ideological and political education and information technology still has insufficient awareness of big data、Exchange Analysis Platform Interoperability and Lost Sharing、The establishment of the application model needs to be improved and other problems。

　　Intellectualized "code force" to promote big data ideological and political education。Since the first year of the big data in 2013，With big data、Global intervention situation of artificial intelligence and other technologies，Ideological and political education is realizing deep interoperability with cutting -edge technology、Highly fusion。With big data、5g、AI、The rapid development and wide use of the Internet of Things，The connection between the interconnection and intelligent connection of all things changes the world，It also created conditions for the improvement of the rate and efficiency of ideological and political education。"Digital Thinking Politics" and "Data Political Political" accelerate the evolution of "digital intelligence ideology"，The essential difference is not only manifested as the difference between supporting technical system，Educational objects that are reflected as ideological and political education、Practice concept、Differences of fundamental logic。Big Data Age changed the cognition of educators and educational objects、Behavior，Pay more attention to interaction and process，Emphasize demand and experience more。Therefore，Need to start with source motivation，Improve "encoding" and "decoding" ability，Innovative development of ideological and political education in the era of big data era。1 is data reconstruction。Coding involves the conversion of data information form and format、Reorganization、Construction。Leave marks from time to time、Big Data Era of Monating Everywhere，Massive information and data have become the general factor of ideological and political education。The appearance of the "encoding" ability makes various data become "useful" data，Analysis of data through the structured analysis of data、Systematic reconstruction，Show in presentation method，Implement the quality change from raw data to data (data)。The core of the "encoding" ability is the accurate identification of information、Correct conversion、Precise expression，Due to the deep integration of big data and ideological and political education，It will greatly enhance the processing of big data information in ideological and political education、Analysis、Use efficiency。With the help of big data technology to accurately identify the objective reality and subjective needs of educational objects，Scientific analysis and excavation of situation information data and dynamic behavior trajectory，Provide practical basis for the formulation and implementation of scientific decision -making。The second is space expansion。The era of big data provides new space for human survival，The interactive communication environment combined with the reality becomes the overall background。The main channel of ideological and political education、The main position、The main battlefield will be "encoding" ability、"Decoding" ability to increase transformation and upgrade。Big data consciousness of enhancing ideological and political education、Big Data Thinking、Big data decision and big data action，Can broaden the vision，Improve the scientific and effectiveness of ideological and political education。Third is the system interconnection。The development of digital intelligence will inevitably bring system interconnection of ideological and political education in the era of big data，All elements will present a global、Panorama、full time、Full process、All members、Full Effect Picture。In this context，The improvement of the ability of "decoding" will further break the penetration of traditional ideological and political education、Educational situation fixed single、The dilemma of the coverage and the relatively narrow influence。"Decod" means from data to meaning，Analysis of structured data through the structure、Interpretation、Explanation，Enhance the spread of ideological and political education、Influence。other，"Decoding" ability can also provide visual management、Smart Decision、Remote supervision and risk early warning，Expansion of the experience depth and breadth of education objects。

Under the wave of wisdom of ideological and political education，Based on big data、With algorithm and model innovation as the core、A new ideological and political education digital intelligent ecosystem supported by strong computing power is being generated。With the smart teaching system、Course Preparation System、Practical System、Data Analysis System and other elements in depth mutual integration，The effect and quality of ideological and political education will be improved rapidly。

(This article is the major project of the National Social Science Fund "Big Data Age" ideological and political education theory、Innovation Research on Methods and Practice "(19ZDA007) phased results)

(Author Unit: Marxist College of Southwest Jiaotong University; Marxist College of Electronic Science and Technology University)