Current，Russia enters the period of diversified cultural development，The media industry has formed a media platform integration、The development pattern of diversified content and diversification of cultural communication。Due to the special national body formed since the transformation of Russia，The government is dominant in international communication，Take a variety of measures to develop media and government、New relationship between enterprises，Expressing the main body in the international communication strategy、Communication platform、New trend of diversified development of communication content，It shows a strong vitality in the international public opinion field。

　　Bet365 lotto review

With the development of information communication technology，Russian international communication subject from the government -based yuan to the government、Enterprise、Diverse transitions mainly social organizations，The country is no longer the only main communication subject。Despite the challenge of the status of the main body of international communication，But the identity as an international communicator has never changed，The government passed the legislation、Administrative and other forms to regulate the transmission process，and the transmission behavior of other subjects is controlled。

Since the promulgation of Russia's "Media"，Russian media institutions have sprung up like rain，quantity、The scale has created Bet365 lotto review a new historical high，Press freedom becomes the value of the media chasing，The situation of chaos in public opinion comes with it。The Russian government considers media issues from the perspective of social stability，It has implemented a strict state regulation and news review system，Promote the return of the public media to the track of the "National Service"，Then the main body of international communication also formed "mainly national media、A supplement to business media "。The preliminary construction of Russia's international communication focuses on the development of national media，The government provides a lot of funds and human support。With the enhancement of international communication in improving national soft power，The Russian government re -examined the international communication strategy，Strengthen the macro -control of international media construction，Build an international communication system for the coordinated development of diverse subjects。Current，The diversified development of the main body of Russia has become a system，The main body of different natures changes from disorder to orderly under the leadership of the government，With distinctive national characteristics and synergy mechanisms，formed a government -led diversified collaboration mode，Consolidating and expanding the existing rights of international discourse。Russia's deepening and improvement of the main body of communication is the general trend，In this process，State's overall management control is indispensable，But market -oriented operation is equally important，Only the height collaboration bet365 Play online games between the subject elements within the mass communication system，In order to reach the ideal state of the multi -synergy mode of international communication,，and play a powerful overall effect。

　　The integration of the communication platform

The wide application of the new media platform in international communication，Breaking the status quo of media resource control in the hands of a few developed countries and media groups，Many emerging market countries and developing countries have begun to master media resources，and get more international discourse rights。Russia seize the opportunity of new media development，Building traditional media、New media's diversified international communication platform，Give full play to the advantages of various media platforms to spread national voice。

Russian International Communication Platform Diversity Coordination Model mainly builds from two aspects。First, the diversified development of traditional media and new media under the overall plan of the country、Collaborative force。The Russian International Communication Platform System includes newspapers、Broadcast、TV and other traditional media，also includes website、Social Media、Mobile clients and other new media，And the two developed a fusion development trend。At the same time, the government is to promote the development of the media，Cultivated a number of influential traditional media，and support the newly built a group of emerging media that are at the forefront of technology，Through national regulations、Financial appropriation、News review and other methods to ensure its development direction，Finally spread the Russian voice to the world。But，Although some Russian communication platforms have achieved a good communication bet365 Play online games effect，But the overall effect needs to be improved，Lack of necessary internal coordination and linkage mechanisms between different media，Multiple collaborative mode media platform communication has not been fully released。Second is the diversified development of various media platforms in the media group、Collaborative effect。Russian International Media has successfully integrated cases，For example, the "Russia" news agency uses the resource forces of multiple departments，Established a multi -channel international communication platform，Win the initiative of international public opinion。The success of the "Russia today" news agency has its special reasons，Brand image、Human Resources、Communication channels, etc., all have a thick accumulation，Under the unified scheduling of the government，You can quickly open the international market。Current，Russia, whether it is new media or traditional media，All have embarked on the road of media integration and development，greatly expanded the channels of international communication。

　　Diversified content

Russia's international communication content is deeply influenced by national transformation and historical and cultural，Expressing obvious cultural diversified features，Various contents have their own focus among different media，A balanced in the content communication system，jointly shaped the Russian image。

Russian international communication content diversified collaboration can be from macro、Middle View、Microchana three levels。One is a macro angle: cultural diversity。Russia as a multi -ethnic country，Has a significant characteristic of cultural diversification，The diversification of the main body of the communication provides bet365 best casino games an opportunity to openly express in various cultural trends，Ethnic culture、Religious Culture、Local culture flourish。The Russian government has repeatedly proposed a cultural communication strategy，Establish a special organization、Establish an international media institution、Establish a professional team，Coordinated to promote the external communication of multiculturalism，and present a trend of further expanding opening up。On the choice of the content of the dissemination，Government and the media show tightening policy、The momentum of strict management，All external communication content must be aimed at protecting national interests，centered on national mainstream culture，Ensure from the internal synergy of multiculturalism from the national level，Forms mutual supplement、Coordinated development content communication system。The second is the middle viewing angle: the diversity of the people。New Media era，International communication audience is no longer in the traditional passive information recipient，Instead of active information producers and communicators，presents a larger scale、The characteristics of more wide levels and diversified characters。The diversification of the audience will inevitably bring diversification of the content of communication，International media has produced personalized media products for the needs of the audience.。Future，The classification of the audience will be more detailed，The diversification of the content of the communication cannot only stay in multi -field information、Multi -channel spread，It is also necessary to enhance the coordinated efficiency between the bet365 live casino games contents of diversified communication，Discover the deep value of news events，Create more modern information products that meet market demand。Third is the micro angle: Diversity of Xinyuan。Diversity of faith source has become an important magic weapon for enhanced reports，Most media in various countries favors the source of multi -party faith，To achieve the purpose of enhancing the effect of international communication。Russian media quoted as many as 38 types of sources in the chemical martial arts incident of Syria，The total quantity is 889 times，Cross use and confirmation of Xinyuan，Make the Russian government occupy an advantage in discourse confrontation。In international communication，Source quotation must not only consider the point of view of information、Content，Also consider the author’s identity、Position，It is even necessary to consider whether the content of the transmission is in line with the target country culture、Specific groups and other factors。So，The media can only fully understand the inner logic of each source，Comprehensively consider the supporting role of multiple faith sources，can we build meticulous thinking、Public opinion highlands with distinctive views。

Russian International Communication is a diversified system for continuous transformation and development，The main body of the communication、Communication platform and other elements collaborate，Created the dissemination effect of "1+1 & gt; 2"，It has certain reference significance for media integration and development of other emerging market countries and developing countries。

(Author Unit: Russian College of Heilongjiang University)